Shivangi Sharma

• Responsible for leading the marketing function for MEA & CIS region
• Launched Toshiba under direct operation in UAE, by devising the strategy to increase visibility online & offline that supported the business to grow by 40%
• Created retail brand identity for Carrier & Toshiba brands for a solid brand recall across the region. Executed the identity in 14 Toshiba showrooms & 1 Flagship showroom for Carrier
• Built & Managed a team of marketing professionals, driving increased productivity and collaboration. Resulted in a super successful year with 20% less budget as compared to the previous year.
• Utilized cross-functional teamwork to develop innovative B2C, B2B campaigns that addressed regional challenges of low brand awareness of Toshiba in AC Category

Defining and implementing strategic marketing plan to drive business in new & existing markets for 10 International Brands including Sony, TCL, Logitech, WD, Miko, Playshifu, Admiral & CHIQ.
• Responsible for the overall spends in the region with 30+
active countries.
• Responsible for corporate marketing, laying the foundation of marketing, starting from naming the vertical to its presence online/offline
• Driving ecommerce business through well thought-out
campaigns on the major ecommerce portals like Amazon, Noon, Jumia, C4 & others.
• Responsible for Trade Exhibitions & Roadshows, and to
increase brand visibility for the brands in the market.
• Ensuring a healthy ROI on all marketing spends, through carefully selecting and managing a big vendor base and optimizing cost wherever possible.

• Re-launched Toshiba Home Appliances across GCC, CIS & Eastern Europe. Carried out launch events, developed retail identity guidelines and executed massive retail display enhancement exercise across region.
• Developed and managed marketing campaigns for Toshiba & Midea in 30+ countries including ATL, BTL & Event Management, Vendor and Agency agreements and relationship.
• Responsible for all negotiation for joint marketing campaigns with distributor and/or with retailers.
• In-charge for new product launch, brand awareness campaigns and market research.
• Helped penetrate new markets in CIS & Eastern European region, Developed strategic and tactical marketing plans for region.
• Proficient at market share analysis through GFK and Euromonitor to devise future strategies with regional business managers.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

• Developed & launched marketing campaigns for MEA region for wide range of products including AV, Home Appliances, Beauty, Cameras etc.
• Was recognized & awarded for new product launches carried out in 2014.
• Developed new branding strategies and marketing collateral to foster increased brand visibility at retail points.
• Planned and executed events and marketing programs, across Middle East & African region including annual conventions, GITEX, CABSAT etc.
• Identified industry benchmarks to measure success of key digital strategy areas. Measured response using Google Analytics.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers. Demand Generation Activities like Advertising, Signage, Van Branding, leaflets distribution etc.
• Channel Marketing - Reward programs for resellers, Boot camps (Partner Readiness Sessions), End – User Enablement Events, Training and Seminars. Incentive program for sales team and Promo for Partners and Resellers.
• Was able to spend & claim 100% of Microsoft marketing budget at all times.
• Magazine & Digital Marketing (emailers, Print and online advertisements).
• Procurement of marketing collaterals required for demand generation and giveaways.
• Launched marketing activities for new product lines (Office 365 & Nokia Mobile Phones) and market penetration (GCC)

• Successfully handled entire Northern region of India, which included 23 dermatology/skin clinics with steady rise of around 20% in customer base, per month.
• Created different modules of BTL activities in & outside stores, which helped laggard stores to achieve monthly revenue targets.
• Successfully and consistently achieved monthly lead generation targets.
• Achieved recognition from senior management for contribution to store success, including managing sales, employees and operations to foster optimal performance.
• Directed merchandising, promotion and brand loyalty efforts for business segment with greatest sales volume.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Reviewed sales and gross profit reports to determine options for increasing market growth.
• Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
• Planned team-building exercises to increase employee performance and job satisfaction.

• Awarded as employee of the month 3 times in a span of 1.5 years.
• 47% increase in revenue of new products launched during this time.
• Rolled out various successful promotional schemes & campaigns, which increased revenue and achieved high ROI for these campaigns.
• Created different combo schemes which helped revenue to rise by 12% and also created positive brand image and increased awareness especially for new products.
• Reported on product campaigns to track progress and invited constructive criticism for improvement.
• Aligned campaigns with strategic plans in targeting key audiences.
• Consulted with product development teams to enhance products based on customer data.