SHRADHA GUPTA

While earlier, I primarily worked around Publishers and AdTech solutions, my new role has given me the exposure to direct Advertisers and Agencies. My role involves:

• Oversee programmatic campaigns across CPC, CPM, CPV & CPCV models for brands like DCT, McD, ENBD, Vinfast, Saudia, and more.
• Manage performance campaigns using CPL, CPS, & CPA to drive conversions for brands like JLR, Nissan, Jeep, BigTicket, Skoda, Honda & more.
• Analyze campaign performance data to optimize targeting, placements, and creative strategies for higher ROI.
• Execute Direct campaigns through IO-based buys and programmatic deals (PMP/PG) for brands like Clorox, Pepsi, IKEA, RAKBank, and more.
• Collaborate with internal teams to enhance campaign strategies and stay updated with industry trends.

On my hunt for the right Job opportunity, I got the offer to volunteer with an emerging Digital Marketing Agency, Digital Swot. My tasks include:

• Managed projects and daily operations, ensuring smooth execution.
• Led website development, overseeing design, content, and strategy.
• Onboarded programmatic partners, expanding service capabilities.
• Ensured seamless integration through strong communication and strategy.
• Collaborated effectively, adapting to challenges and driving growth.

• Publisher Management: Handle relationships with Tier1 Publishers, ensuring smooth onboarding, integration & maximise yields with advanced AdTech solutions. Manage top accounts like MSN.com, Times Network, Network18 & many more.
• Programmatic Campaign Execution: Onboard, Manage & Execute Direct & Programmatic campaigns for LG, Samsung, etc ensuring timely delivery and adherence to KPIs. Engage in client pitches, delivering valuable solutions leading to successful deals.
• Data Analysis: Conduct extensive reporting & data analysis to understand industry & market trends & accordingly optimise campaign performance & inform strategic decisions across multiple DSPs & SSPs. Studied & Evaluated granular stats and presented to the Management and Key Clients.
• Technical Integration: Collaborate with Tech & Product team to integrate, maintain & advance technical products such as Header Bidding, Refresh, and other essential tools to keep up with the Industry evolution.
• Product Development: Work closely with management and technical teams to support product development initiatives, brain storm ideas, onboarding new DSPs and improving existing workflows.
• Key Ad Inventory Management: Oversee ad operations for; Video - including Outstream/Instream formats, Adsense for Search (AFS), H5Games, App Backfill, Prebid, Refresh, Space & many more.
• Team Leadership: Trained, Led & Managed a team of specialists, ensuring effective task flow, achieving goals by providing guidance, and facilitating communication among team members.
• Performance Monitoring: Continuously monitor campaign performance metrics and publisher account health, in order to plan futuristically by implementing strategies for revenue enhancement and optimisation to keep up with the performance.
• Client Collaboration: Coordinate with Sales teams and agencies to align campaign strategies and maximise the use of premium supply across various geographies.
• Operational Oversight: Manage end-to-end Publisher Operations and Demand Operations, addressing any & every operational challenges promptly.