Shreeja Nair
Marketing Manager
Dubai
Summary
Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Manager
Delma Exchange
Dubai
02.2022 - Current
- Conduct market research and intelligence to inform marketing tactics
- Plan, develop and implement strategic marketing plans that result in consistent annual sales increases of 10%
- Drive introduction of enhancements to established products to increase sales
- Co-ordinate marketing activities with PR and press
- Create and implement social media strategy to integrate with overall marketing tactics
- Procurement Responsibilities: Reviewing, comparing, analyzing, and approving products and services to be purchased, Managing inventories and maintaining accurate purchase and pricing records. Maintaining and updating supplier information such as qualifications, delivery times, product ranges, etc. Managing good supplier relations and negotiating contracts & Researching and evaluating prospective suppliers
- Preparing budgets, cost analyses, and reports.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Assistant Marketing Manager
INSTANT CASH FZE
DUBAI
03.2015 - 11.2020
- Digital marketing- Total ownership of revamping website for making it more efficient, up to date and thus providing customers better navigation experience
- Facebook posts with regards to festival wishes and planning, organizing, and running various
- Facebook campaigns for brand visibility and customer awareness
- Collecting customer testimonials and circulating it through social media
- Promotional events- Designing, planning and facilitating customer promotions for close interactions and conversions
- Product launch- Works cross-functionally with various department heads to support value proposition and development
- Proven record in managing product launches that increase brand awareness and sales
- Solely responsible for product launch (Instant Cash) at Hong Kong
- Vendor management
- Support in house marketing activities
- Ability to determine marketing budgets & allocate resources accordingly- Maintaining and managing budget sheet
- Close eye and monitoring monthly estimates
- ROI analysis
- Updating timely information for marketing related activities for newsletters and presentations
- Co-ordinate with all markets to ensure branding in receive country- Initiatives for branding related activities keeping in mind key objective which is to increase visibility in receive country
- Marketing initiatives-Built and improved customer engagement plans, boosting conversion rates 10%
- Grew new business connections by strategically networking with industry experts.
Marketing Specialist and Analyst
INVESTRA INVESTMENTS LLC
DUBAI
07.2012 - 05.2014
- Create and produce market research reports on specific products based on real estate and markets
- Various promotions of product via digital medium
- Coordinate with sales divisions in UK & GCC with regards to all marketing activities
- Make recommendations to senior management based upon research findings
- Making sure that methods of data collection are effectively and accurate
- Used market analysis and metric tools to increase key audience by 60%
- Planned and executed events and marketing programs, producing 50% of goal of qualified leads
Marketing Executive
GAMMON INDIA LIMITED
MUMBAI
09.2010 - 04.2012
- Identification of potential market and establishment of new client relationship in market segment
- Coordinate with different departments to ensure smooth sales transitions
- Procurement of Digital certificates for ONLINE tender participation and submission of online tenders for E-
- Procurement platform
- Active participation in pre-bid & tender review meetings
- Preparation of technical and commercial proposals
- Correspondence and liaison with clients pertaining to Technical / Commercial issues of relevant tenders.
Education
Diploma - Digital Marketing andCommunications
Mica
01.2019 - 09.2019
MBA - Marketing & Finance
Birla Institute of Technology - UAE
09.2008 - 07.2010
Master of Science: B.Tech - Biotechnology
D.Y. Patil Institute of Technology
08.2003 - 08.2007
Skills
Budgeting and Allocation
Market Positioning
Strategic planning
Marketing and advertising
Brand development
Corporate Communications
Campaign management
Market Analysis
Timeline
Marketing Manager
Delma Exchange
02.2022 - Current
Diploma - Digital Marketing andCommunications
Mica
01.2019 - 09.2019
Assistant Marketing Manager
INSTANT CASH FZE
03.2015 - 11.2020
Marketing Specialist and Analyst
INVESTRA INVESTMENTS LLC
07.2012 - 05.2014
Marketing Executive
GAMMON INDIA LIMITED
09.2010 - 04.2012
MBA - Marketing & Finance
Birla Institute of Technology - UAE
09.2008 - 07.2010
Master of Science: B.Tech - Biotechnology
D.Y. Patil Institute of Technology
08.2003 - 08.2007