Shrief Ali
Dubai
Try again. Fail again. Fail better.
Samuel Beckett
Work Preference
Location Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursSummary
Strategic and commercially driven Senior Sales Leader with over 14 years of success growing multi-million-dollar media, digital, and event portfolios across the Middle East. Known for launching market-first brands like Time Out Riyadh, Hotelier KSA, and Gault & Millau UAE while consistently exceeding KPIs and driving YoY revenue growth. Trusted by leading government, enterprise, and startup clients to deliver customized campaign strategies across hospitality, F&B, logistics, and retail sectors. Adept at leading cross-functional teams, building high-conversion pipelines, and translating business needs into long-term partnerships across the UAE, Saudi Arabia, and the wider GCC.
Overview
15
15
years of professional experience
Work History
Senior Group Sales Manager
ITP Media Group
Dubai
08.2019 - Current
- Led regional commercial strategy across hospitality, logistics, and retail sectors, delivering integrated B2B and B2C sales solutions across UAE, KSA, and Qatar.
- Spearheaded commercial strategy for B2C and B2B brands including Hotelier Middle East, Caterer Middle East, Time Out KSA & GCC, and Logistics Middle East.
- Formulated and executed go-to-market strategies for the MENA region, aligning brand growth with revenue and client acquisition targets.
- Launched a new series of events and products at ITP Media, including Leaders in Logistics Riyadh, Saudi Logistics Awards, Next Generation Supply Chain, and the Talk360 video series.
- Led cross-functional sales, digital, print, and events revenue streams.
- Built and maintained C-level client relationships across UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Egypt.
- Managed $3M+ annual sales portfolio.
- Launched 4+ market-first brands, driving 35% YoY revenue growth.
- Awards: Sales Team of the Year, Best Product Launch KSA, Best Commercial Cover.
Area Sales Manager - Media & Advertising
Bayut.com
Dubai
09.2017 - 08.2019
- Managed sales team performance and coaching.
- Hired and trained high-performing Sales Executives.
- Developed sales strategy, business plans, and reporting.
- Consistently exceeded sales targets.
Corporate Communications Manager
DU Telecom
Dubai
07.2013 - 08.2017
- Developed and executed internal/external communication strategies.
- Managed crisis communications, media relations, and stakeholder engagement.
- Led cross-platform content and PR initiatives to enhance brand positioning.
Sales Account Manager
Dubizzle
Dubai
05.2012 - 06.2013
- Prospected new business via calls, meetings, and social selling.
- Coordinated with marketing to plan lead generation campaigns.
- Provided market insights to management for strategy improvements.
Marketing Executive
Emirates NBD
Dubai
11.2010 - 04.2012
- Monitored media channels for marketing intelligence.
- Managed customer accounts with a focus on retention and growth.
- Produced content and sales collateral to enhance brand reach.
Education
MBA - Business Administration & Management
01.2012
Bachelor of Arts - undefined
01.2010
Skills
- Regional Sales
- Account Management
- New Business Development
- Negotiation & Closing
- Team Leadership
- Training & Coaching
- Budgeting & Forecasting
- P&L Management
- Event Partnerships
- Digital Sales
- Media Relations
- Content Strategy
- Salesforce
- HubSpot
- Zoho
- Adobe Photoshop
- Google Analytics
- Microsoft Office
- G-Suite
Websites
Languages
English (Fluent)
Arabic (Native)
Personal Information
Title: Senior Sales Leader
Awards
- Bravo Award (ITP Media) - Outstanding Sales Performance
- Value Champion - Regional Leadership
- Team Player of the Year
- Best Commercial Cover - KSA
- Sales Team of the Year
- Product Launch of the Year
Certification
- CPSP - Certified Professional Sales Person
Accomplishments
- Founded The Retail Management Brand
- Launched a series of events : Logistics Saudi Arabia Awards , Logistics Leaders ME and LME live.
- Achieved The highest revenues and record in both Hospitality and Supply chain brands .
- Launched Hotelier KSA
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Canva
Sales Force
Hubspot
Timeline
Senior Group Sales Manager - ITP Media Group
08.2019 - Current
Area Sales Manager - Media & Advertising - Bayut.com
09.2017 - 08.2019
Corporate Communications Manager - DU Telecom
07.2013 - 08.2017
Sales Account Manager - Dubizzle
05.2012 - 06.2013
Marketing Executive - Emirates NBD
11.2010 - 04.2012
Arab Academy for Science Technology and Maritime - MBA, Business Administration & Management
Alexandria University - Bachelor of Arts,