SHRIVIDYA KACHAWA
Dubai,UAE
Summary
A seasoned professional with expertise in strategic brand development and market expansion, leveraging cross-functional leadership to drive sustainable growth and enhance brand presence. Demonstrates proficiency in creative innovation and data-driven strategies, with a strong foundation in finance, economics, and business analytics. Committed to advancing brand strategy through customer analytics and behavioural finance insights, aiming to foster entrepreneurship and well-being science within the industry.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work history
Associate Manager - Brand Strategy and Development
Kitopi
Dubai, United Arab Emirates
04.2025 - 06.2025
- Led the end-to-end launch and scale-up of 30+ restaurant brands across UAE, KSA, and
- Bahrain, overseeing the full brand development lifecycle—from concept creation and positioning to execution and performance management.
- Project-managed cross-functional teams, including culinary R&D, creative, operations, and tech—ensuring seamless alignment, timely delivery, and operational excellence across multiple concurrent brand launches.
- Directed holistic brand strategies for a portfolio of 15+ active brands, integrating business insights, consumer trends, and data analytics to optimize positioning and impact.
- Spearheaded marketing campaigns and activations across digital and offline channels, ensuring brand narratives were compelling, consistent, and ROI-driven.
- Achieved standout brand performances with launches like Hot Bun Sliders (73% YoY growth) and Go! Breakfast (13% growth), strengthening brand equity and customer engagement.
- Enabled a 43% increase in order volume through orchestrated onboarding, aggregator integrations, and operational streamlining.
- Owned key business KPIs—including P&L, contribution margin, retention, and conversion metrics—driving profitability and sustained growth through data-informed strategy.
Senior Associate - Brand Strategy and Innovation
Kitopi
Dubai
08.2024 - 03.2025
- Conducted in-depth competitor and trend analyses to conceptualize and develop innovative, market-ready brand propositions.
- Optimized onboarding workflows and menu development processes to accelerate launch timelines and improve operational efficiency.
- Led post-launch growth through strategic aggregator enhancements, social media campaigns, and brand storytelling initiatives.
- Delivered qualitative research and business model evaluations for prospective ventures, improving market-fit accuracy and project feasibility.
Brand Development Associate - Brand Strategy and Innovation
Kitopi
Dubai
06.2022 - 08.2024
- Conducted qualitative research and business model evaluations for prospective clients, enhancing project accuracy and optimizing market fit.
Research Intern
Crossbow Insights
Mumbai
12.2021 - 02.2022
- Developed compelling visual data reports and strategic presentations, transforming complex insights into actionable recommendations for key clients.
Education
Bachelor of Arts - Global Affairs
O.P. Jindal Global University
08.2019 - 06.2022
High School Diploma -
Mayo College Girls' School
04.2013 - 04.2019
Skills
- Strategic brand development
- Brand-building
- Market expansion
- Cross-functional leadership
- Creative innovation
- Data-driven strategies
- Sustainable growth
- Brand presence
- Finance
- Economics
- Business Analytics
- Customer Analytics
- Behavioral Finance
- Financial Markets
- Entrepreneurship
- Well-being Science
- Brand Strategy
Certification
- Harvard Business School Online - CORe (Business Fundamentals), 06/01/22
- Harvard Business School Online - Creating Brand Value (Strategic Branding), 06/01/22
- University of Pennsylvania, Wharton Online - Customer Analytics (Data-Driven Marketing & Consumer Insights), 06/01/22
- Duke University Online - Behavioural Finance (Psychological Factors in Financial Decision-Making), 06/01/22
- Yale University Online - Financial Markets (Investment Principles & Market Dynamics), 06/01/22
- Massachusetts Institute of Technology (MITx Online) - Entrepreneurship (Start-Up Strategies & Innovation), 06/01/22
- Yale University Online - The Science of Well-Being (Behavioural Psychology & Productivity), 06/01/22
Languages
Hindi
English
Timeline
Associate Manager - Brand Strategy and Development
Kitopi
04.2025 - 06.2025
Senior Associate - Brand Strategy and Innovation
Kitopi
08.2024 - 03.2025
Brand Development Associate - Brand Strategy and Innovation
Kitopi
06.2022 - 08.2024
Research Intern
Crossbow Insights
12.2021 - 02.2022
Bachelor of Arts - Global Affairs
O.P. Jindal Global University
08.2019 - 06.2022
High School Diploma -
Mayo College Girls' School
04.2013 - 04.2019
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