An award winning left and right brain Brand & Marketing Manager who balances quantitative-rigor and gut-led, pragmatic thinking to drive powerful visual narratives. Skilled in implementing innovative brand strategies across digital, social media, and print platforms to boost market presence. Proficient in analyzing KPIs for campaign optimization and fostering strong client relationships.
Hi, I’m
Shriya Sanjeev
Dubai,UAE
Summary
Overview
8
years of professional experience
Work history
AL TAMIMI & COMPANYDubai
Creative Brand Manager
01.2018 - Current
Job overview
- Accountable for crafting and implementing innovative brand strategies to elevate market presence and drive brand recognition, including successes like #TamimiBlue and #TeamTamimi Employer Branding Campaigns
- Direct execution of dynamic campaigns across digital, social media, and print mediums, including landmark projects such as the COP28 webpage, ongoing website rebranding, and the Legal Leaders website
- Monitor and analyze key performance indicators (KPIs) to gauge campaign effectiveness, promptly adjusting strategies based on real-time data insights for continuous enhancement
- Selected by senior leadership to lead and manage team of junior designers and freelancers, monitor team performance, and provide guidance, coaching, training and mentorship
- Foster strong alliances with creative agencies, artists, studios, and freelancers to deliver top-notch projects, overseeing budget allocation for optimal ROI, and coordinating with suppliers for marketing collateral development.
AL TAMIMI & COMPANYDubai
Brand and Creative Lead
01.2020 - 01.2022
Job overview
- Earned recognition awards for 3 consecutive years, including “OUTSTANDING TEAM AWARD” (for the Special Legal Leaders Project in 2002), the “OUTSTANDING TEAM AWARD” (for the HQ Move Project in 2021), and the “STANDOUT PERFORMER AWARD” in 2020
- Spearheaded groundbreaking NFT project "NFTamimi," overseeing the development of 950 NFTs in collaboration with a web3 agency
- In charge of regional creative team, including a junior designer, freelance illustrator, and videographers
- Delivered 45% reduction in printing cost for agency by effectively managing creative budgets and implementing environmentally friendly measures
- Orchestrated a successful promotional campaign, designed digital media assets and crafted tailored visual strategies for various channels to drive engagement and maximize impact.
AL TAMIMI & COMPANYDubai
Creative Designer
01.2019
Job overview
- Orchestrated redesign and project management of Law Update, resulting in a 33% global increase in engagement with the new illustrative look and feel
- Worked closely with the Chair of the Legal Editorial Committee & Partner to strategize and enhance Law Update, driving initiatives to boost lawyer engagement
- Crafted compelling branding and collateral for pivotal regional and international events such as the Arab Lawyers Forum (Rome), International Bar Association (Rome), and Managing Partners’ Forum (Dublin).
AL TAMIMI & COMPANYDubai
Branding and Design Intern
01.2018
Job overview
- Crafted unified visual brand identities for sub-brands and various print and digital media including publications, guides, newsletters, eComms, brochures, adverts, and stationery
- Managed creatives and content on the website using WordPress CMS, ensuring a seamless user experience and consistently updated content
- Produced dynamic multimedia presentations for internal and external use, integrating dynamic graphics, animations, and interactive elements to effectively convey complex information.
CARTOON NETWORK, WARNER MEDIA (TURNER BROADCASTING)Dubai
Graphic Design Intern
01.2017 - 01.2018
Job overview
- Collaborated with the Creative Production Manager to craft bilingual print and digital marketing assets for beloved cartoons and shows, including PowerPuff Girls, Gumball, LEGO Ninjago, Ben10, Adventure Time, and more
- Developed a diverse array of online and offline marketing collateral, spanning microsites, leaderboards, banners, posters, social media content, and in-store displays, ensuring a seamless brand experience across platforms
- Enforced visual brand consistency by meticulously aligning design outputs with platform-specific guidelines, fostering a unified brand identity across diverse campaigns and channels
- Exhibited expertise in multimedia design techniques, integrating creative elements and interactive features to elevate user engagement and enrich the overall design experience.
QUINTESSENTIALLYDubai
Graphic Design Intern
01.2016 - 01.2017
Job overview
- Supported the Head of Design in crafting an array of print and web collateral for luxury clientele, including banners, posters, brochures, and online EDMs
- Spearheaded client pitch designs, leading to selection of work by Four Seasons Kuwait for their Eid visual asset.
Education
HARVARD BUSINESS SCHOOL
Leadership Principles
University overview
AL TAMIMI ACADEMY
Business Acumen, Leadership and Communication
University overview
CENTRAL SAINT MARTINS, UNIVERSITY OF THE ARTS, LONDON
Strategic Branding, Identity and Brand Experience
University overview
AMERICAN UNIVERSITY IN DUBAI
Bachelor of Fine Arts (BFA) in Visual Communication, Major: Graphic Design
University overview
D&AD
Creative Pitching and Strategy
University overview
Skills
- Social media campaigns
- B2B marketing
- Brand strategy development
- Campaign development
- Creative strategy development
- Brand identity
- Creative team leadership
- Corporate branding
- dobe Creative Suite
- Visual design
- Creative Direction
- Stakeholder Management
- Project Management
- Wordpress
- Generative AI
Accomplishments
Accomplishments
- Selected as one of 20 across MENA to be part of the Dubai Lynx's Young Lynx Talent Academy.
- Accepted into the Chartered Institute of Management as an Associate, earning the ACIM badge.
- Awarded Standout Performer Award (2020), Outstanding Team Award: Project Team for HQ Move (2021) and Outstanding Team Award: BD & Marketing Team for Thought Leadership Project & Campaign (2022) by Al Tamimi & Company.
- Recognized as one of “30 Under 30 Brand Faces to Watch,” featured by Campaign Middle East, 2022.
- Member of Exclaimer's Marketing Advisory Group.
Timeline
Brand and Creative Lead
AL TAMIMI & COMPANY
01.2020 - 01.2022
Creative Designer
AL TAMIMI & COMPANY
01.2019
Creative Brand Manager
AL TAMIMI & COMPANY
01.2018 - Current
Branding and Design Intern
AL TAMIMI & COMPANY
01.2018
Graphic Design Intern
CARTOON NETWORK, WARNER MEDIA (TURNER BROADCASTING)
01.2017 - 01.2018
Graphic Design Intern
QUINTESSENTIALLY
01.2016 - 01.2017
HARVARD BUSINESS SCHOOL
Leadership Principles
AL TAMIMI ACADEMY
Business Acumen, Leadership and Communication
CENTRAL SAINT MARTINS, UNIVERSITY OF THE ARTS, LONDON
Strategic Branding, Identity and Brand Experience
AMERICAN UNIVERSITY IN DUBAI
Bachelor of Fine Arts (BFA) in Visual Communication, Major: Graphic Design
D&AD
Creative Pitching and Strategy
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