Shrouq Hussein

Trade:
1- Market audits.
- Conduct weekly market visits as per plan to monitor given KPI’s and report back to the team
and distributors
- Follow up with distributors on the action points
- Make quarterly “before and after” reports
- Keep records of all visits and analyse results per sales man on quarterly basis to calculate
incentive eligibility
- Follow up with the distributors on listing & availability of our products by store by SKU and
manage new listings when new platforms/portfolio come up
- Make sure all stores use correct portfolio and planograms
- Competitor reports on monthly basis
2- Distribution.
- Improve distribution by constant market visits and follow up
- Monitor stock levels and highlight any gaps to the team
3- Commercial and channel development.
- Conduct business review with distributors on quarterly basis to monitor performance by
channel/customer as well as identify opportunities, development areas and translate them
into action points and KPI’s.
- Follow up on action points and KPI’s as per the business review to ensure correct and timely
execution and measurements
4- Commercial analysis and reporting.
- Collect and analyse sales & sell-out reports on monthly basis to monitor the development by Channel/Customer/SKU’s and product range
- Analyse monthly market shares and distribution data
- Collect and analyse e-commerce data on monthly basis
- Identify focus areas and propose action points, support and follow up 5- Activations and projects executions support.
- Implement the trade marketing strategy for UAE and Oman in line with SN Middle East overall plans
- Follow up with promotional & activation plans, from development of POS to timely delivery
of promotional materials in store, while managing the available budget
- Standardize the methods of evaluating the various promotions & generate timely reports
- Take corrective and pro-active actions to improve promotions/activities effectiveness
- Plan, execute & monitor in coordination with Senior Trade Marketing Manager Gulf relevant
route to market, CATMAN or other relevant projects projects in the Lower Gulf.

E-commerce:
1- Availability and e-merchandising.
- Conduct weekly availability and monthly e-merchandising checks on all e-commerce
platforms and share reports with key stakeholders
- Follow up with the distributors on listing & availability of our products by platform by SKU
and manage new listings when new platforms/portfolio come up
- Make sure all e-commerce platforms use correct packshots, content and descriptions
2- Activations, Promotions & Pricing
- Weekly report on our brands and competitor brands activities (+ compare our live activities vs. plan).
- Ensure all promotions are running as per plan, analyse the results and share report on monthly basis.
- Keep monitoring the prices and discounts.

Promoters Support Duties:
1. Targets setting, result analysis and follow up
- Make sure all promoters have their monthly/quarterly targets set by store and share with all stakeholders
- Collect consolidated data on sales and results from supervisors, SFE and distributors & analyse the results vs. KPI’s on monthly/quarterly basis.
- Create a result dashboard and share the key highlights with all stakeholders on monthly/quarterly basis
- Propose, plan and help execute additional incentives/ best practise programs.
2. Promoters Materials & Training
- Coordinate with Promoter supervisor who will share monthly reporting on materials used
and remaining – make sure the team has all necessary materials and order new quantities
when necessary to avoid any gaps in the market (samples, communication, tablets, uniforms
etc.)
- Coordinate between promoter supervisor and marketing/compliance/SFE teams to make
sure promoters have up to date training and follow training calendar
3. Coaching visits
- Conduct at least 1 coaching visit per quarter with each promoter (4*each promoter per year)
- Conduct double coaching visit with supervisor with 4 promoters per quarter (1 per promoter
annually)
- Report the coaching visits and share feedbacks with supervisor and all stakeholders

• Routinely updated Company system with any changes to maximise data accuracy.
• Employed gap analysis to identify training needs and apply corrective action with L&D team.
• Promote work environment by organizing social events and initiatives.
• Assist in recruitment process by Planning, organizing and managing recruitment and selection processes.
• Organize company-wide team-building events to boost employee morale.
• Maintain accurate records for Joiners & leavers..
• Deliver consistent and reliable administration support through strategic planning and coordination of HR functions.

• Oversee office budget to responsibly allocate equipment and resources.
• Manage 500 employee office, supervising workers, enhancing productivity and driving efficiency.
• Produce high-quality documents, spreadsheets and presentations for internal and customer-facing needs.
• Track and record team expenses and reconciled accounts to maintain accurate, current and compliant financial records.
• Giving General support to Employees in Organizing and scheduling meetings, events, and projects.
  • Assist in the regularly scheduled reports.
  • Negotiating contracts with clients and vendors who work on company property.
  • Make sure that the work is completed on time and according to the contracted agreement.
  • Checking the quality of the service provided to the Employees.
  (Kitchen- Staff hygiene and performance- Cleaning- the quality of food and drinks).
  • Checking the floor supplies, and cleaning.
  • Responsible for the mailing services.
  • Monitor system performance, add new hires to the site access system and Issue site access badges to employees.
  • Oversee a team of maintenance technicians.
  • Execute equipment and floor audits.
  • Ensure compliance with all safety and security protocols.