Shujaat Mahmud Firdausi
Digital Media Specialist
Karachi
Summary
Accomplished Media & Visual Communication Specialist with over 18 years of experience in corporate communications, content production, and digital storytelling. Skilled in spearheading impactful visual campaigns, overseeing in-house creative teams, and ensuring consistent brand messaging across digital channels. Proficient in creating dynamic DVCs, social-first content, and motion graphics for various purposes including awareness building, crisis management, and public engagement. Demonstrated track record of excelling in storytelling for television, NGO initiatives, and event-driven visuals while showcasing a strong grasp of design strategy, animation techniques, and innovative platform-specific approaches.
Overview
20
20
years of professional experience
17
17
years of post-secondary education
8
8
Certifications
Work History
Assistant Manager -Media & Marketing |RMD
Alkhidmat Foundation Sindh
05.2024 - Current
- Developed and executed integrated media strategies across digital and traditional platforms to boost national engagement and brand visibility.
- Led cross-platform fundraising and awareness campaigns by aligning compelling storytelling with organizational goals.
- Directed production of all media content including documentaries, brand films, video messages, and donor-focused visual material — overseeing scripting, voiceovers, editing, and distribution.
- Managed campaign budgets, optimized ad spend, and used analytics to monitor performance and improve outreach effectiveness.
- Created strategic briefs and content calendars for major campaigns (e.g. Ramadan, Eid, disaster response, Palestine appeals), ensuring timely execution across channels.
- Supervised end-to-end production of annual reports, including content writing, design coordination, printing, and publication.
- Conducted media workshops and training sessions for district and field teams to enhance their ability to use media platforms effectively and regularly.
- Built and maintained strong media and influencer relations, securing prominent media placements to amplify public presence.
- Oversaw website updates and coordinated with developers to ensure campaign visibility and emergency appeal responsiveness.
- Provided leadership to internal media teams, supporting their growth while managing crisis communication to safeguard the organization's reputation.
Social Media & Business Development Manager
Sehatyab
01.2022 - 01.2024
- Lead social media strategy, content creation, and community management, driving a 30% increase in engagement within six months.
- Developed and executed business development initiatives, securing partnerships and new clients, contributing to 25% revenue growth.
- Conducted market research to identify trends and consumer insights, informing product development and targeted marketing strategies.
Social Media & Business Development Manager
Bandook Wala Gun Store
01.2019 - 01.2020
- Managed end-to-end social media presence, including content creation, scheduling, and analytics, resulting in a 50% increase in followers.
- Oversaw daily retail operations, ensuring excellent customer service and efficient inventory management.
- Implemented promotional campaigns and collaborated with suppliers to enhance product offerings and drive sales.
Programing Producer
GTV Network
01.2018 - 01.2020
- Directed and produced television programs across diverse genres, managing all stages from concept development to final delivery while ensuring high production standards and timely execution.
- Led a team of creative professionals, offering strategic guidance and support to meet project goals and sustain team morale.
Director/Online Editor (Contract: Pepsi Battle of the Bands)
Shiny Floor Productions
01.2017 - 01.2018
- Managed all aspects of online content creation and distribution for a major music competition show, including video editing, graphic design, and social media management.
- Developed and executed digital marketing campaigns to promote the show and engage viewers across multiple platforms.
- Analyzed audience engagement metrics to optimize content strategy and drive viewer retention.
Creative Director/ Brand Strategist
Creative house Advertising
01.2013 - 01.2016
- Company Overview: (U.A.E)
- Created comprehensive strategic plans to enhance brand positioning, drive market growth, and align with business objectives, informed by in-depth market research and consumer insights.
- Oversaw the creation of innovative visual concepts and designs for advertising campaigns, ensuring they aligned with brand strategy and client goals, while maintaining visual and messaging consistency across all platforms.
- Worked closely with creative, digital, and account management teams to ensure cohesive brand messaging and effective execution of marketing campaigns, including production schedules and logistics.
- Utilized data analytics and KPIs to measure the effectiveness of brand strategies and campaigns, making necessary adjustments to optimize results and achieve business objectives.
- Built and maintained strong relationships with clients, understanding their needs and translating them into actionable strategies and compelling visual solutions, while facilitating workshops and presentations to align on brand vision.
- Directed photoshoots, video productions, and creative projects from concept to completion, providing feedback and approval for design work, and mentoring junior team members to foster a collaborative and innovative work environment.
- (U.A.E)
Supervising Producer (Contract: Pakistan Idol)
Geo TV Network
01.2013 - 12.2013
- Company Overview: (Karachi)
- Oversaw production logistics and scheduling for a popular reality show, coordinating with multiple departments to ensure smooth operations.
- Managed a team of production assistants, ensuring tasks were completed efficiently and according to deadlines.
- Liaised with sponsors and partners to fulfill contractual obligations and maximize brand exposure.
- (Karachi)
Director/Producer
Indus TV Network, MTV Pakistan
01.2006 - 01.2012
- Company Overview: (Karachi)
- Directed and produced a variety of television programs, including dramas, talk shows, and documentaries, achieving high ratings and audience engagement.
- Managed production teams and budgets, ensuring projects were completed on time and within budget constraints.
- Developed strategic partnerships with sponsors and advertisers to secure funding and maximize revenue opportunities.
- (Karachi)
Education
Masters - Mass communication - Advertising
University of Karachi
Associate of Arts - Digital Communications And Multimedia
Arena Multimedia
Karachi 04.2001 -
Skills
Operations management
Team leadership
Employee performance evaluations
Cost reduction
Certification
Digital Marketing – DigiSkills Pakistan
Timeline
Assistant Manager -Media & Marketing |RMD
Alkhidmat Foundation Sindh
05.2024 - Current
Social Media & Business Development Manager
Sehatyab
01.2022 - 01.2024
Social Media & Business Development Manager
Bandook Wala Gun Store
01.2019 - 01.2020
Programing Producer
GTV Network
01.2018 - 01.2020
Director/Online Editor (Contract: Pepsi Battle of the Bands)
Shiny Floor Productions
01.2017 - 01.2018
Creative Director/ Brand Strategist
Creative house Advertising
01.2013 - 01.2016
Supervising Producer (Contract: Pakistan Idol)
Geo TV Network
01.2013 - 12.2013
Director/Producer
Indus TV Network, MTV Pakistan
01.2006 - 01.2012
Associate of Arts - Digital Communications And Multimedia
Arena Multimedia
04.2001 -
Masters - Mass communication - Advertising
University of Karachi
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