Siddhi Jadhav

Product Marketing Manager | 7+ Years' Experience

Leadership & Team Management

• Managed a 15+ member cross-functional team, setting clear KPIs, and implemented processes, elevating team efficiency and productivity.

Product Enhancement & Innovation:

• Led product enhancement and innovation efforts to build contextual lead generation products, facilitating advertiser acquisition, engagement, and user monetization.
• Identified new product features through data-driven analysis and conducted A/B experiments, reducing churn by 45%.
• Designed and implemented a user-centric A/B testing methodology that reduced product development cycle time by 30%

Conversion Optimization & Market Strategy

• Segmented users based on behavior patterns to create targeted customer journey maps, increasing user progression by 20%.
• Conducted competitive intelligence research, driving a 60% increase in gross profits through strategic funnel optimizations.
• Achieved a 45% increase in Revenue Per Impressions (RPIs) by implementing personalized ad retargeting strategies for repeat users, driven by insights from their past session behaviors and interactions.

Yield Optimization & Advertiser Success:

• Implemented strategies for yield optimization by analyzing advertiser inventory, ensuring maximized yields while integrating right mix of advertisers for converting audiences.
• Maintained advertiser success by upholding quality requirements above market standards, fostering long-term partnerships and enhancing revenue streams.

Cross-Functional Collaboration:

• Collaborated with cross-functional teams, including sales, design, compliance, and tech, to ensure client retention and foster growth.

Client Retention & Growth

• Led and managed Performance Marketing & Lead Generation business for a Florida-based team, overseeing daily operations, and additionally, collaborated onsite at Florida office for two weeks, contributing to strategic discussions on ongoing product development.
• Attended ITC Vegas conference to explore new business vertical avenues.
• Collaborated with sales team to identify upsell opportunities, contributing to a 15% increase in average deal size and overall company revenue.
• Communicated value and position to sales team and developed tools to support selling process.