Sidharth Bhardwaj
Dubai
Summary
Performance-oriented Media, Marketing, & Sales Leader offering an exceptional record of achievement over 16 years of career. Tenacious manager with a strategic and analytical approach to solving problems, designing efficient marketing plans, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends with marketing and revenue strategies. I added more skills to my basket with Digital media and Digital Marketing. Consulting clients with online and offline media solutions and provide them with opportunities for sustainable growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Media Sales Director
Integrator Media (OMA Emirates LLC)
09.2023 - Current
- Handling 5 verticals of Technology, Financial, Hospitality, Automotive and Real Estate for Integrator Media
- Helping Brands and clients develop their marketing strategy by suggesting media and marketing plans
- Nurturing a team of 5 enthusiastic sales & editorial individuals.
- Managing and Organizing events for different verticals that include Awards, Golf tournaments and Summits.
- Building the digital media strategy to grow different social media pages and increase the traffic of the website www.integratormedia.com
- Conceptualizing Influencer led social media campaigns for the clients.
- Building a roadmap of $1.5 Mn revenue for the year 2025, and 30% growth in the consecutive year.
Associate Director Sales, Zee5
Zee Entertainment Enterprise Ltd.
07.2022 - 09.2023
- Handled Enterprise portfolio for North Market, agency as well as client relations.
- Worked closely with marketing team to design and conceptualize clients marketing campaigns.
- Handled clients branding and media deliverables carefully to ensure on time and effective delivery of their campaigns.
- Responsible for growth of revenue to $1.2 Mn through strategic partnerships, Inventory sales/CTV and selling tent pole properties.
- Generated incremental business and garnered 40% Growth in the revenue in FY'23.
- Sold challenging sports properties like ILT20 with highest revenue contribution on Zee5. Have sold integrated solutions to brands like DS Group and OLX autos.
Manager Client Relations, Key Accounts
Mohalla Tech Pvt. Ltd., Share Chat & MOJ
12.2021 - 06.2022
- Designed social media campaigns for brands like Samsung, OPPO, Infinix Mobiles, DS Group & Tinder.
- Handled Key accounts and took the responsibility to grow them to $1.2 Mn in revenue through strategic media solutions.
- Contributed to the growth of revenue through brand solutions and innovations on the platform.
- Build direct relationships with the CMOs & Digital Marketing Heads.
Senior Manager Sales, Hindi Mass Entertainment
Viacom18 Media Pvt. Ltd.
07.2020 - 11.2021
- Contributed 75% of the region's revenue $2.7 Mn with a three-member team.
- Awarded with best salesperson for the Q3 of 2021, for unmatched contribution in converting business from non-billing clients.
- Increased the revenue yield by 25% for the year 2021.
- Sold sponsorships of major sports properties.
Senior Manager Sales, English Entertainment
Viacom18 Media Pvt. Ltd.
05.2015 - 06.2020
- Joined as a part of the launch team of Channel Colors Infinity in 2015
- Developed marketing and media strategy for the launch.
- Successfully planned and executed the launch of Maruti Ignis with Axwell concert and live telecast.
- Managed Content integration for the clients and sponsors, that included their product shoot.
- Established rates in the market at par with the highest grossing competitors.
- Promoted as a Region Head of the channel in 2017 with a three-member team.
- Contributed to 40% year on year growth from $0.8 Mn to $2 Mn revenue between 2016-2018 by closing premium value deals and selling sponsorships.
- Twice awarded as the best salesperson in Q3 2017 & Q2 2018
Assistant Manager Sales, English Entertainment
Sony Pictures Network India
08.2012 - 04.2015
- Developed the territory by 40% in the first year and 35% in the consecutive year
- Awarded as best salesperson in the year 2015
- Managed and achieved a Target of $0.7 Mn.
Deputy Manager Sales, Fever 104 FM
Hindustan Times Media Ltd.
09.2010 - 07.2012
- Promoted as a deputy Manager within a year for outstanding performance
- Conceptualized and implemented marketing campaigns for clients.
- Contributed in Marketing activities of the station, and helped in implementing them
Relationship Officer, Platinum Credit Card
American Express Services India Pvt. Ltd.
12.2008 - 08.2010
- Recognized among the top 3 performers nationally in the year 2010.
- Sold all premium products of American Express ranging from entry level to the highest fee cards to the HNIs
- Did corporate shows/ seminars to engage and educate the premium customers and top corporates.
Education
MBA -
ICFAI Business School Noida
01.2009
BSC - Hotel Management
Dr. Ambedkar Institute of Hotel Management Chandigarh
01.2007
Certificate in Media & Marketing, Young Leader - Media & Marketing
Mudra Institute of Communication
Ahmedabad, IndiaSkills
- Strong leader and mentor
- Media and Marketing Expert
- Business forecasting, planning and execution
- Hard negotiator
- Implementing Business processes & MIS
- Expert in marketing in all mediums Digital, TV, Radio, Print & Events
- Growth Driver
- Innovative thinker
Certification
- Young Leader Development Program from MICA, Ahmedabad
- Digital Marketing Certification from Delhi School of Internet Marketing.
Hobbies
Cooking, Travelling, Photography and Reading
Timeline
Media Sales Director
Integrator Media (OMA Emirates LLC)
09.2023 - Current
Associate Director Sales, Zee5
Zee Entertainment Enterprise Ltd.
07.2022 - 09.2023
Manager Client Relations, Key Accounts
Mohalla Tech Pvt. Ltd., Share Chat & MOJ
12.2021 - 06.2022
Senior Manager Sales, Hindi Mass Entertainment
Viacom18 Media Pvt. Ltd.
07.2020 - 11.2021
Senior Manager Sales, English Entertainment
Viacom18 Media Pvt. Ltd.
05.2015 - 06.2020
Assistant Manager Sales, English Entertainment
Sony Pictures Network India
08.2012 - 04.2015
Deputy Manager Sales, Fever 104 FM
Hindustan Times Media Ltd.
09.2010 - 07.2012
Relationship Officer, Platinum Credit Card
American Express Services India Pvt. Ltd.
12.2008 - 08.2010
BSC - Hotel Management
Dr. Ambedkar Institute of Hotel Management Chandigarh
MBA -
ICFAI Business School Noida
Certificate in Media & Marketing, Young Leader - Media & Marketing
Mudra Institute of Communication