Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Timeline
Generic
Sidharth Bhardwaj

Sidharth Bhardwaj

Dubai

Summary

Performance-oriented Media, Marketing, & Sales Leader offering an exceptional record of achievement over 16 years of career. Tenacious manager with a strategic and analytical approach to solving problems, designing efficient marketing plans, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends with marketing and revenue strategies. I added more skills to my basket with Digital media and Digital Marketing. Consulting clients with online and offline media solutions and provide them with opportunities for sustainable growth.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Media Sales Director

Integrator Media (OMA Emirates LLC)
09.2023 - Current
  • Handling 5 verticals of Technology, Financial, Hospitality, Automotive and Real Estate for Integrator Media
  • Helping Brands and clients develop their marketing strategy by suggesting media and marketing plans
  • Nurturing a team of 5 enthusiastic sales & editorial individuals.
  • Managing and Organizing events for different verticals that include Awards, Golf tournaments and Summits.
  • Building the digital media strategy to grow different social media pages and increase the traffic of the website www.integratormedia.com
  • Conceptualizing Influencer led social media campaigns for the clients.
  • Building a roadmap of $1.5 Mn revenue for the year 2025, and 30% growth in the consecutive year.

Associate Director Sales, Zee5

Zee Entertainment Enterprise Ltd.
07.2022 - 09.2023
  • Handled Enterprise portfolio for North Market, agency as well as client relations.
  • Worked closely with marketing team to design and conceptualize clients marketing campaigns.
  • Handled clients branding and media deliverables carefully to ensure on time and effective delivery of their campaigns.
  • Responsible for growth of revenue to $1.2 Mn through strategic partnerships, Inventory sales/CTV and selling tent pole properties.
  • Generated incremental business and garnered 40% Growth in the revenue in FY'23.
  • Sold challenging sports properties like ILT20 with highest revenue contribution on Zee5. Have sold integrated solutions to brands like DS Group and OLX autos.

Manager Client Relations, Key Accounts

Mohalla Tech Pvt. Ltd., Share Chat & MOJ
12.2021 - 06.2022
  • Designed social media campaigns for brands like Samsung, OPPO, Infinix Mobiles, DS Group & Tinder.
  • Handled Key accounts and took the responsibility to grow them to $1.2 Mn in revenue through strategic media solutions.
  • Contributed to the growth of revenue through brand solutions and innovations on the platform.
  • Build direct relationships with the CMOs & Digital Marketing Heads.

Senior Manager Sales, Hindi Mass Entertainment

Viacom18 Media Pvt. Ltd.
07.2020 - 11.2021
  • Contributed 75% of the region's revenue $2.7 Mn with a three-member team.
  • Awarded with best salesperson for the Q3 of 2021, for unmatched contribution in converting business from non-billing clients.
  • Increased the revenue yield by 25% for the year 2021.
  • Sold sponsorships of major sports properties.

Senior Manager Sales, English Entertainment

Viacom18 Media Pvt. Ltd.
05.2015 - 06.2020
  • Joined as a part of the launch team of Channel Colors Infinity in 2015
  • Developed marketing and media strategy for the launch.
  • Successfully planned and executed the launch of Maruti Ignis with Axwell concert and live telecast.
  • Managed Content integration for the clients and sponsors, that included their product shoot.
  • Established rates in the market at par with the highest grossing competitors.
  • Promoted as a Region Head of the channel in 2017 with a three-member team.
  • Contributed to 40% year on year growth from $0.8 Mn to $2 Mn revenue between 2016-2018 by closing premium value deals and selling sponsorships.
  • Twice awarded as the best salesperson in Q3 2017 & Q2 2018

Assistant Manager Sales, English Entertainment

Sony Pictures Network India
08.2012 - 04.2015
  • Developed the territory by 40% in the first year and 35% in the consecutive year
  • Awarded as best salesperson in the year 2015
  • Managed and achieved a Target of $0.7 Mn.

Deputy Manager Sales, Fever 104 FM

Hindustan Times Media Ltd.
09.2010 - 07.2012
  • Promoted as a deputy Manager within a year for outstanding performance
  • Conceptualized and implemented marketing campaigns for clients.
  • Contributed in Marketing activities of the station, and helped in implementing them

Relationship Officer, Platinum Credit Card

American Express Services India Pvt. Ltd.
12.2008 - 08.2010
  • Recognized among the top 3 performers nationally in the year 2010.
  • Sold all premium products of American Express ranging from entry level to the highest fee cards to the HNIs
  • Did corporate shows/ seminars to engage and educate the premium customers and top corporates.

Education

MBA -

ICFAI Business School Noida
01.2009

BSC - Hotel Management

Dr. Ambedkar Institute of Hotel Management Chandigarh
01.2007

Certificate in Media & Marketing, Young Leader - Media & Marketing

Mudra Institute of Communication
Ahmedabad, India

Skills

  • Strong leader and mentor
  • Media and Marketing Expert
  • Business forecasting, planning and execution
  • Hard negotiator
  • Implementing Business processes & MIS
  • Expert in marketing in all mediums Digital, TV, Radio, Print & Events
  • Growth Driver
  • Innovative thinker

Certification

  • Young Leader Development Program from MICA, Ahmedabad
  • Digital Marketing Certification from Delhi School of Internet Marketing.

Hobbies

Cooking, Travelling, Photography and Reading

Timeline

Media Sales Director

Integrator Media (OMA Emirates LLC)
09.2023 - Current

Associate Director Sales, Zee5

Zee Entertainment Enterprise Ltd.
07.2022 - 09.2023

Manager Client Relations, Key Accounts

Mohalla Tech Pvt. Ltd., Share Chat & MOJ
12.2021 - 06.2022

Senior Manager Sales, Hindi Mass Entertainment

Viacom18 Media Pvt. Ltd.
07.2020 - 11.2021

Senior Manager Sales, English Entertainment

Viacom18 Media Pvt. Ltd.
05.2015 - 06.2020

Assistant Manager Sales, English Entertainment

Sony Pictures Network India
08.2012 - 04.2015

Deputy Manager Sales, Fever 104 FM

Hindustan Times Media Ltd.
09.2010 - 07.2012

Relationship Officer, Platinum Credit Card

American Express Services India Pvt. Ltd.
12.2008 - 08.2010

BSC - Hotel Management

Dr. Ambedkar Institute of Hotel Management Chandigarh

MBA -

ICFAI Business School Noida

Certificate in Media & Marketing, Young Leader - Media & Marketing

Mudra Institute of Communication
Sidharth Bhardwaj