SIGRID Y. AZMI
Head Of Marketing
Summary
Experienced marketing professional with more than 20 years in consumer products and entertainment, seeking a role to lead, innovate and disrupt if needed. Passionate about building inspirational brands through innovative and inspirational Marketing. Skilled in developing integrated marketing campaigns and driving effective communication activities. Excellent presentation, communication, and negotiation skills. Extensive experience with international brands across different categories. Fluent in English, Arabic and French.
Marketing professional, driven and results-oriented, with extensive experience in creating and executing successful marketing campaigns. Known for fostering team collaboration and consistently achieving business goals. Equipped with strong analytical skills and adaptability to changing market dynamics.
Overview
18
18
years of professional experience
19
19
years of post-secondary education
Work History
Head of Marketing- B2B Media Sales
The Walt Disney Company
02.2020 - Current
- Company Overview: Entertainment Company
- Lead a portfolio of brands across all touchpoints in MENA: Star & Fox, National Geographic, Disney Channels, The Oscars' Academy
- Lead the interaction with the global IP teams
- Increased National Geographic digital footprint by 15% leading to more than 20M followers across the different social media handles enabling audience monetization and ad-placement sales
- Develop and execute E2E content marketing campaigns for Originals and Exclusives IPs through owned, earned and paid media, driving viewership and engagements, while working closely with global Brand, PR and Social Media teams
- (The Walking Dead, The Emirates From Above, Fox Rebrand, Marvel, Avatar, Disney Animation and more)
- Lead a diverse marketing team, while being the main POC for global launches in MENA as well Regional POC for recommending brand positioning, segmentation and strategy for EHV, TVOD & channels Lines Of Business
- Lead all communications for Media Network and Media Distribution
- Lead research on audiences and viewership performance contributing to business strategy
- Manage media and creative agencies leading them to develop relevant and successful marketing campaigns
- Entertainment Company
Head of Marketing- TVOD & VOD Services
OSN Media & Entertainment
08.2018 - 08.2018
- Responsible to grow users base, revenues and reduce churn managing a team of 12 direct reports
- Transformed product strategy and the UX/UI to deliver 30% increase in usage
- Revamped Editorial Process to improve content discoverability and increase download/order volume by 15% to 20% m.o.m reducing churn rate
- Collaborated with Partners to roll out relevant and targeted marketing campaigns that doubled revenues
- Working closely with internal and external Partners to deliver Integrated Marketing Campaigns to drive revenues growth
Regional Senior Manager - Transactional
OSN Media & Entertainment
01.2018 - 12.2018
- Responsible to grow revenues and reduce churn
- 66% Volume growth through Integrated Marketing Campaigns in Partnership with content providers
- 40% increase in Product Usage through targeted and relevant communications campaign
- Revamped communication strategy and doubled open rate to 21%
Regional Revenue Manager-MENA
OSN Media & Entertainment
04.2017 - 04.2017
- Increased Revenues by $20,000 during Ramadan 2017 through an integrated BTL campaign
- Migrated Customers to new subscriptions generating revenues of $450K
- Improving the call center agents' calls quality and increased conversion rate to 12%
Senior Brand Manager- Snickers, Twix, Mars, Bounty
Mars Gulf- FMCG, Confectionary
04.2012 - 04.2012
Brand Manager- M&M's/Maltesers/Galaxy
Mars Gulf- FMCG Confectionary
02.2010 - 03.2012
Assistant Brand Manager- Anchor Milk
Fonterra Brand GCC FMCG, Dairy
04.2008 - 10.2009
Assistant Brand Manager- Lux
Unilever GCC
01.2007 - 02.2008
Education
Masters - Insurance & Risk Management
Saint Joseph University
01.2003 - 01.2006
BBA - Marketing Emphasis
American University Of Beirut
01.1999 - 01.2002
French Baccalaureate - undefined
Notre Dame De Jamhour
Beirut, Lebanon 01.1986 - 01.1999
Skills
- Brand Marketing Communication
- Data Analysis
- Creative Thinking
- Large scale campaigns
- complex project management
- Creative direction
- KPI
- Budget management
- People Leadership
- Negotiation Skills
- CRM
Startups
- Streets Of New York, 2014-01-01, 2014-12-31, Dubai, www.streets-of-newyork.com, Developed & Launched my own Footwear Brand., Developed retail distribution network in Lebanon which contributed to 80% of total revenues., Generated Revenues of AED42,000 in 6 months with an average Gross Margin of 55%.
- Rumble Cycles, 2012-01-01, 2014-12-31, Dubai, Developed and launched a Motorcycle retail shop delivering revenues of AED 340K in the first year., Increase annual revenues 15% YOY.
Timeline
Head of Marketing- B2B Media Sales
The Walt Disney Company
02.2020 - Current
Head of Marketing- TVOD & VOD Services
OSN Media & Entertainment
08.2018 - 08.2018
Regional Senior Manager - Transactional
OSN Media & Entertainment
01.2018 - 12.2018
Regional Revenue Manager-MENA
OSN Media & Entertainment
04.2017 - 04.2017
Senior Brand Manager- Snickers, Twix, Mars, Bounty
Mars Gulf- FMCG, Confectionary
04.2012 - 04.2012
Brand Manager- M&M's/Maltesers/Galaxy
Mars Gulf- FMCG Confectionary
02.2010 - 03.2012
Assistant Brand Manager- Anchor Milk
Fonterra Brand GCC FMCG, Dairy
04.2008 - 10.2009
Assistant Brand Manager- Lux
Unilever GCC
01.2007 - 02.2008
Masters - Insurance & Risk Management
Saint Joseph University
01.2003 - 01.2006
BBA - Marketing Emphasis
American University Of Beirut
01.1999 - 01.2002
French Baccalaureate - undefined
Notre Dame De Jamhour
01.1986 - 01.1999
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