Silky Sharma

• Acted as main contact for addressing media queries and consulting clients on integrated PR strategies.
• Drafted compelling content for articles, press releases, and media responses, conducted regular media outreach, built journalist network, and coordinated award/speaker opportunities for optimizing client exposure.
• Developed media strategies for New Business catering to various sectors such as Business & Corporate, Digital Service, Education

Clients and Sectors Mandate: DVS Business Management consultancy, Indigenesis Business Consulting, iAccel Gulf Business Incubator, BNI (Business Network International)UAE, CorporateConnection UAE, Wecover (Insurance Aggregator)

Events Managed: BNI EXPO 2023 and Eureka! GCC

Achievements: Secured consistent print, online, radio and television coverage in prominent media outlets such as Gulf News, Arabian Business, Khaleej Times, Talk FM and CNBC Arabia

• Planned integrated communication campaigns to convey brand value proposition to targeted stakeholders through traditional and social media channels
• Acted as the primary point of contact for assigned client, set and managed expectations for deliverables and timelines
• Drafted content for articles, media responses, and press releases as per company's standard
• Identified potential reputation risks, developed crisis mitigation plans and managed negative social media comments on behalf of clients
• Conceptualized and executed large-format media stories around key announcements, data reports, index, and financial outcomes
• Created and managed a social media calendar as part of the integrated PR plan. Planned and delivered user engagement strategies such as influencer campaigns, Instagram contests, and LinkedIn polls

Sectors and Clients Managed: Transportation Mobility/EV (Ola Cabs/OlaElectric), HR/HRtech (Monster.com, Qjobs, Taskmo, Quess Corp, UKG), ITes/ Digital Service (Conneqt Digital), Agri-tech (Zuari Farmhub Ltd), and Edtech (Allen Career Institute)

Key Projects & Achievements:

• Successfully led a PR and social media team for the Monster.com rebranding in the Indian, Southeast Asian, and Middle Eastern markets
• Led the PR team for the successful launch of Ola Electric Scooter and the Ola Future Factory, the world's largest two-wheeler factory
• Increased revenue by independently securing new accounts and earning a position in the company's business development program for two consecutive years
• Won SABRE Asia-Pacific Award for PR campaign Reimagining Quess 2.0

Clients Managed: Majmudar & Partners - International Lawyers, Sterling & Wilson (EPC Contractor, Solar Company), EduIsFun Private Limited

Achievements: Secured "Best Employee of the Month" over 3 times

Clients Managed: Oberoi Realty, Lodha Group, Sheth Developers & Realtors, ZIM ( Zeal & Innovation In Medicine )Labs, GNH India Pharmaceuticals Limited, Oberoi School, CEDP Skill Institute, Diosa Jewels, Birla Ayurveda

Achievements: Frequently secured coverage in prominent CAT A publication

• Maintained strong relationships with local sources and contacts, resulting in exclusive news stories.
• Meeting tight deadlines and producing high-quality, accurate copy for print and digital platforms.
• Covered a wide range of local topics, including Education, Environment and human-interest stories.