Sima Qafiti
Program Manager
Dubai
Summary
I am an experienced Global Program Manager, Strategy and Transformation professional with over 10 years of experience running Strategic Initiatives in the Information Technology Industry primarily supporting the Partner Ecosystem Channel Sales Business.
I am eager to contribute to team success through hard work, attention to detail, and collaboration across the organization.
Whilst growing partners, I developed a reputation for putting partner first - problem solving and improving partner success, satisfaction, and brand advocacy.
I am motivated to learn, grow, and excel laterally in the selling profession with a focus on Artificial Intelligence.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Partner Experience Advocacy and Engagement Leader
IBM Middle East & Africa
Dubai
03.2021 - Current
- Engaged new partners through IBM’s concierge program aligning them to IBM partner business models, ensuring their awareness and utilization of the IBM PartnerWorld Program Benefits -Understanding partner business and technology interest and aligning them with other teams at IBM
- Advised MEA Leadership Team on partner advocacy through IBM’s Net Promoter Score Program, including partner participation, key pervasive issues, and score trends
- Explored and adopted automation and analytics opportunities, and AI embed, to enhance NPS management system process globally
- Analyzed and reported on NPS comment analysis data to advise transformation teams (such as Research, User Experience, and Program Design Teams)
- Devised strategies to modernize operations and revamp procedures to improve institution operations.
- Reported to Global Senior Manager, Partner Experience Advocacy and Engagement
Partner Ecosystem Strategy and Transformation Leader
IBM Middle East and Africa
Dubai
02.2019 - 02.2021
- Designed and led the Partner NPS management system in MEA, managing the details, delegating, enabling key players, communicating executive status, analyzing data and highlighting partner pain points.
- Designed and led Partner competencies initiative in MEA, setting goals by region and enabling teams on the ground to take necessary actions to grow IBM partners
- Championed ecosystem skills in the region; both internal and external by acting as a focal point in MEA for all skills initiatives for Partner Ecosystem for IBM and Partners.
- Created plans and communicated deadlines to complete projects on time.
- Prepared (occasionally) sales executive review reports; with details on the performance status of the business, and the development plans in place to reach targets.
- Reported to the VP of Partner Ecosystem in MEA
Channel Software Technical Sales Leader
IBM Middle East & Africa
Dubai
02.2015 - 02.2019
- Designed, Planned, and Led Initiatives to grow IBM skills in the IBM channel ecosystem
- Facilitated technical workshops for Business Partners
- Aligned with Value Added Distributors
- Strategized and planned a quarterly enablement schedule for Business Partners
- Contributed on the Software-as-a-Service (SaaS) Technical Strategy Board in MEA
- Innovated for improved internal processes for SaaS adoption
- Reviewed SaaS accounts for adoption excellence, identified issues and provided solutions to problems
- Reported to the Director of Software Channel Sales in MEA
Strategic Initiatives Leader, Software Technical
IBM Middle East & Africa
Dubai
10.2012 - 02.2015
- Lead Strategic Initiatives in the Software Group Technical Sales Team across MEA critical to business success
- Drafted progress reports for senior leadership, outlining important performance metrics and outstanding individual contributors.
- Produced group communications
- Ensured operational excellence
- Influenced key stakeholders
- Supported opportunities for emerging software in Smarter Cities (Technical Pre-Sales)
- Demonstrated and Presented Proof of Technology of IBM Solution to Clients
- Reported to the Director of Software Technical Sales & Services in MEA
Graduate Program in Software Technical Sales
IBM Middle East
Dubai
11.2011 - 10.2012
- Learned new skills and applied to daily tasks
- Produced Technical Product Documentation
- Shadowed an Experienced Technical Seller
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Participated in team-building activities to enhance working relationships.
Education
Information Technology Management
University of Wollongong, UOWD
Dubai, UAE 02.2012 - 05.2014
Bachelor of Science - Electrical Engineering
American University of Sharjah
Sharjah, UAE 09.2007 - 08.2011
Skills
Program Management
Certification
IBM AI Associate Data Science, and Leader
Timeline
IBM AI Engineering Professional Certificate via Coursera
11-2021
IBM AI Associate Data Science, and Leader
10-2021
Deep Learning Specialization by DeepLearning.AI via Coursera
03-2021
IBM Enterprise Design Thinking for AI
03-2021
Partner Experience Advocacy and Engagement Leader
IBM Middle East & Africa
03.2021 - Current
Machine Learning by Sanford University via Coursera
11-2020
Partner Ecosystem Strategy and Transformation Leader
IBM Middle East and Africa
02.2019 - 02.2021
Channel Software Technical Sales Leader
IBM Middle East & Africa
02.2015 - 02.2019
Strategic Initiatives Leader, Software Technical
IBM Middle East & Africa
10.2012 - 02.2015
Information Technology Management
University of Wollongong, UOWD
02.2012 - 05.2014
Graduate Program in Software Technical Sales
IBM Middle East
11.2011 - 10.2012
Bachelor of Science - Electrical Engineering
American University of Sharjah
09.2007 - 08.2011
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