SIMPLE S GUPTA
Dubai
Summary
Accomplished professional with expertise in category strategy development and GMV growth strategy. Demonstrates proficiency in demand forecasting, inventory health management, and promotional planning. Skilled in market and competitive analysis, seller onboarding, and operational strategy. Strong project management capability complemented by data analysis and strategic planning skills. Adept at stakeholder management with a focus on driving business success through innovative solutions.
Overview
19
19
years of professional experience
Work history
Category Manager- Automotive
Amazon
Dubai, Dubai
2024.04 - Current
- Driving inventory optimization strategy to maximize stock availability, reduce out-of-stock rates on top SKUs, and accelerate revenue growth.
- Leading strategic sourcing initiatives by leveraging market intelligence and buying analytics to enhance seller purchasing decisions and expand category selection.
- Spearheading seller portfolio diversification through data-driven category management and structured growth frameworks.
- Overseeing contract performance management to unlock continuous improvement opportunities and strengthen commercial outcomes.
- Partnering with senior stakeholders to align category strategy with broader business objectives and growth targets.
- Elevating brand visibility and competitive positioning through strategic category planning and assortment optimization.
- Identifying high-growth product opportunities through advanced market analysis, driving sustained sales uplift.
- Orchestrating cross-functional collaboration across marketing, and operations to ensure integrated business execution.
City Manager
Amazon Flex
Dubai, Dubai
2020.09 - 2023.05
- Spearheaded initiatives to optimise operational processes, significantly enhancing efficiency during launches and expansions.
- Oversaw change management strategies aimed at revising underperforming areas, ensuring improved compliance.
- Leveraged advanced data analytics tools to comprehensively monitor performance following launches.
- Researched emerging technologies to identify integration opportunities within current operations.
- Developed 50+ standard operating procedures by maintaining comprehensive process documentation.
- Evaluated and Curated training methods, resulting in significantly enhanced learning experiences.
- Designed rigorous induction program for new sellers, enhancing onboarding experience and integration speed.
Assistant Category Manager- Appliances
Amazon.ae
2018.09 - 2020.09
- Tracked sales, traffic, and performance of categories while collaborating with VMs to implement corrective actions.
- Tracked pricing to ensure competitive rates based on demand and supply analytics, predictive forecasting, and market insights, identifying outliers and root causes for defects.
- Coordinated with FC, content team, in stock managers (ISMs), and vendor managers (VMs) to resolve issues with problematic products in FC due to description or cost mismatches.
- Creating content tenders for new listings and following up with content team to have products live on website. Improving content for top viewed products, high DOC products with help of VMs.
- Interfacing with tier 2 vendors and pitch to them to get them on-boarded on platform.
- Extracting data from the system and sharing it with the VM in a readable format, contributing to continuous improvement, process re-engineering and tools usability initiatives.
- Resolved payment disputes and unpaid invoices with vendors upon VM/CL request.
Regional Account Assistant – Payable & GL Team
Souq.com (An Amazon Company)
Dubai
2016.05 - 2018.08
- Managed comprehensive bank, vendor, and intercompany reconciliations, ensuring seamless interaction with stakeholders.
- Led efforts in optimizing SAP FI module for effective purchase order creation, aligning expense accounts and cost centers.
- Directed booking of month-end accruals, prepaid expenses, and journal entries, facilitating efficient monthly accruals clearance.
- Reviewed and assigned correct expense accounts and cost centres, leveraging financial analytics to inform strategic reporting.
Senior Associate Supply Chain Management for LATAM, EMEA and NA with Spanish
Corbus India Pvt. Ltd (Deputed to Bristol Myers Squibb)
Delhi, India
2012.05 - 2015.10
- Assisted global supply chain managers with timely execution of demand plans.
- Created materials for SOP meetings and helped analyse issues affecting supply chain performance.
- Supported identification of improvement opportunities for current processes and systems.
- Facilitated optimal resource usage to ensure deliveries met schedules and adhered to budget guidelines.
- Utilised SAP MM for creation of purchase orders, service orders, and change orders.
Collection Specialist for US 3rd party Collection
IQOR Pvt. Ltd
Delhi, India
2006.09 - 2009.12
- Assisted in arranging repayment plans based on customers' financial situations.
- Supported strategy development and validation of proposals for complex collection cases.
- Contributed to maintaining control procedures that improved portfolio risk ratings and reduced risk exposures.
- Conducted due diligence exercises and made recommendations on accounts and recovery strategies.
Education
Master of Tourism Management - Business
IGNOU
IndiaBachelors of Tourism Studies -
IGNOU
IndiaAdvance Diploma - Spanish Language
Institute Hispania
Skills
- Category strategy development
- GMV Growth Strategy
- Demand Forecasting
- Inventory Health Management
- Promotional Planning
- Market & Competitive Analysis
- Seller onboarding
- Operational Strategy
- Project management capability
- Data Analysis
- Strategic Planning
- Stakeholder management
Languages
English
Spanish
Hindi
References
REFERENCES CAN BE PROVIDED UPON REQUEST
Affiliations
- Reading
- Hiking
Timeline
Category Manager- Automotive
Amazon
2024.04 - Current
City Manager
Amazon Flex
2020.09 - 2023.05
Assistant Category Manager- Appliances
Amazon.ae
2018.09 - 2020.09
Regional Account Assistant – Payable & GL Team
Souq.com (An Amazon Company)
2016.05 - 2018.08
Senior Associate Supply Chain Management for LATAM, EMEA and NA with Spanish
Corbus India Pvt. Ltd (Deputed to Bristol Myers Squibb)
2012.05 - 2015.10
Collection Specialist for US 3rd party Collection
IQOR Pvt. Ltd
2006.09 - 2009.12
Master of Tourism Management - Business
IGNOU
Bachelors of Tourism Studies -
IGNOU
Advance Diploma - Spanish Language
Institute Hispania