Simran Kaur

Dubai

Summary

Results-oriented marketing professional with 5+ years of experience delivering ROI-driven campaigns, strategic event marketing, and full-funnel growth initiatives. Known for translating complex ideas into compelling content, driving audience engagement, and building omnichannel marketing systems that scale. Proven success in both startup and corporate environments across India and the UAE. Adept at using tools like HubSpot, Canva, CapCut, and Monday.com to optimize marketing efforts, improve customer acquisition, and increase retention.

Overview

years of professional experience

Work History

Marketing Executive

Le Mas Design

02.2025 - Current

Designed and executed a 60-day marketing acceleration plan that increased website traffic by 30% through targeted SEO, content creation, and social media.
Launched paid advertising campaigns on Google and Meta platforms, generating 1,200+ qualified leads at a 20% lower CPA than projected.
Built and automated a lead nurturing email funnel, resulting in a 32% email-to-sign-up conversion rate within 6 weeks.
Led a full website revamp focused on UX/UI and CRO including redesigning layout, improving navigation, and building optimized landing pages to enhance user experience and drive conversions.

Event Marketing Coordinator

Strategic Exhibitions and Conferences

07.2024 - 01.2025

Spearheaded the revamp of the company’s website and social media platforms, driving a 20% increase in followers and boosting lead generation.
Produced over 30 branded marketing materials, including brochures, flyers, MOUs, letterheads, and event books, enhancing brand identity for each event.
Managed strategic event marketing campaigns and segmented email outreach, increasing engagement and attendance for key regional events.
Represented the company at major events like Dubai Derma and Middle East Energy as a Trade Visitor, establishing business collaborations and strengthening partnerships with local UAE companies.
Collaborated with internal and external stakeholders to ensure cohesive messaging across all marketing channels and event touchpoints.

Quality Analyst (Growth and Marketing Performance)

Oyo Vacation Hotel & Homes

04.2019 - 05.2024

Enhancing website Brand presence by onboarding new digitalized marketing leads involving (Coupons Nudge, Login Discounts etc.)
Engaging with platforms like "Awin, TradeTracker, COOP" to improve affiliate marketing to user experience.
Making recommendations to vendors and participating in business method to improve cost reduction by 15-20% MTD.(Monthly Target data)
Listing and mapping properties through "RateGain" paltform to make the properties "GoLive" on channel managers like B.com, Expedia, Agoda, Home to Go and so on.
Publishing Property Live content on Platforms like AirBnb, Holidu and so on

Education

Bachelor of Arts - Business Studies

Kalinga University

Raipur, India

07-2023

Skills

Ability to Multitask
SEO optimization
Email marketing
Brand management
Social media strategy
Event marketing
Well versed in Languages like English, Hindi, Punjabi

Timeline