SIRAJUDDIN T MOHAMED

• Implemented effective customer service procedures to encourage positive feedback.
• Delivered business strategy to drive revenue and operational efficiencies.
• Empowered staff members to contribute to continuous improvement, quality and growth of company.
• Built and maintained loyal, long-term customer relationships through effective account management.
• Tracked KPIs to drive profitability and target delivery.
• Monitored and evaluated teams, identifying and targeting opportunities for improvement.
• Recruited top-performing candidates to build staff retention and team performance.
• Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
• Evaluated and decided upon key investments in equipment, infrastructure and talent.
• Handled development of tactical programmes to pursue targeted goals and objectives.

· Managed a team of 200 people and developed capital projects for the Danube group to the tune of 1 billion AED

· Responsible for the development of annual budgets, managed all aspects of design, regulations, technical coordination, contracts, construction, fit-out, merchandising, supplier relationships and final handover

· Strategized with the Group Chairman constantly on conceptualizing ideas, financial planning and implementation. Some of the projects include:

· Danube Building Materials - The signature building material division with over 55000 products

• Conceptualized, designed and executed over 50 B2B and B2C Danube building material showrooms across the UAE (Dubai, Abu Dhabi, Sharjah, Al Ain, Ras AL Khaimah, Fujairah, Ajman) and across the GCC (Oman, Qatar, Kuwait, KSA, Bahrain) and internationally in India, China and Africa
• Showroom projects ranged from 4 to 5 showrooms annually. The B2B showrooms comprised of plywood, timber, steel and other products which required a covered storage for racking and shelving and open yard for the break bulk materials
• Uptrend of the product range by adding new products to its range. The key factor was the tactful selection looking into the market demands, company forecasts and its budgets and the healthy movement to avoid the stagnation of stocks
• Designed and built the Danube Group corporate headquarters that exists today in Jebel Ali
• Built 25 warehouses and built the largest warehouse in the whole of Jebal Ali (350,000 Sq.ft), Sharjah, etc. Also designed and managed the racking configurations for these warehouses
• Built over 50 branches with showrooms and warehousing capabilities in Abu Dhabi, Muscat, Dubai, Sharjah, Al Ain etc.
• Built and managed the first branch for Danube in Abu Dhabi and managed the annual sales of the branch. Sales increased over 100% each year during my tenure as Branch Manager
• Expansions and renovations were directly under me for logistic facilities, display showrooms and labor accommodations
• As a Sales Manager of a designated branch, achieved a targeted turnover contribution to sales of AED 2.5 million monthly

· Danube Home - The retail BUILDMART of Danube in the Middle East

• Built over 15 showrooms with over half a Million Sq. feet in showroom space
• Developed the concept from the drawing board to retail showrooms in shopping malls and standalone outlets across the GCC. Sourced prestigious locations such as the Sheikh Zayed Road showroom UAE, Sultan Qaboos Street showroom Oman and King Abdullah Road showroom, Riyadh KSA
• Designed the showroom layout, the merchandising strategy, sourced products from Chinese suppliers and established supplier agreements and relationships
• Managed the branding, marketing and launch of the showrooms

· Danube Properties - Danube’s real estate division

• Managed help secure the real estate license for the division
• Sourced prime real estate locations across the UAE
• Managed the architectural design and interior design for all real estate projects
• Built the mock up show homes for the projects and was a key contributor in the brand building

· Cha Cha Chai - A fast food and Beverage spin-off of Danube

• Implemented the concept, secured all prominent locations across the Dubai Metro and other localities
• Conceptualized the name and managed corporate identity and marketing
• Hired the team, oversaw the menu engineering, day to day operations and revenue targets

· Labour Accommodations - Sourced, sought government permits, architectural drawings and managed construction, interior design and handover of a 86,000 square feet G+4 Labor accommodation

· Prestigious Villa Project, Emirates Hills - Supervised the construction, interior design, sourcing and final handover of a 28000 square feet luxury villa

. Danube Direct - An online marketing portal for electronics, perfumes and cosmetics

Supervised the creativity of the online portal with the product catalogue and social media strategy

· Danube Fashion - A menswear apparel line branded as Tudors

• o Conceptualized the retail idea into showrooms in malls and main downtown areas
• Managed every project cost effectively from initial forecasts, budgeting and the parallel cost management across the project life cycle to final completion.
• Was involved actively in the recruitment of my development team
• Managed advertising, Media and Graphics for the group
• Organized Fashion shows and event management for the group

2018 to 2019 September

Was involved in the interior design and execution of a 26,000 sq. ft villa in the Emirates Hills for the
Chairman of Danube.
Complete fixed paneling to the walls, decorative lights and chandeliers, Loose Furniture and Home
décor finishings. The exterior Landscape, water features, and swimming pool works as well.

2019 to 2021 (until Covid 19)

Took up the Houston Villa project and was stationed on and off at Houston Texas for the complete
interior design package and contractor finalisation of the Joni way Villa in Richmond, Sugarland,
Texas. A 23,000 sq. ft.

2022 at Danube Properties, Dubai

Joined them as the DGM Properties Development and in a matter of four months went on to be the
General Manager of the Properties Development segment of the company.
Micro detailed involvement in the various facets of a project launch as follows:

• Building Elevation Finalisation
• Complete Interior design, theme styling of the building
• Amenities floor plate
• Project Renders for Interiors, Exteriors, common areas and Amenities
• Floor plan Brochures
• Project Brochures for Marketing
• 3D Architectural model guidelines
• Show Apartment build up.
• Event Lobby themed Renovation.
• Marketing Promotional displays
  
  Involved in the procurement selection and Orientation of all the Handover Building PC items:
• Atrium Lobby ID and contractor guidelines
• Common areas Theme styling
• Ceramic tiles, Doors, Wardrobes and kitchen orientation and material selection
• Complete hardscape and Swimming pool surface treatments
• Interior Décor panels for Corridor and apartment walls.
• Material selection in China
• Lights and Loose furniture selections
  All marketing activities for the successful Launch of a fashionable trendy Real estate residential
  Building Project.

• Was an active member of the marketing team for the sale of marble & granite products
• With the knowledge of AUTOCAD, prepared shop drawings as per customer requirements
• My innovative contribution to the WATERJET helped me play a key role in manufacturing as well

• Was liaising between consultants and clients for the efficient progress of civil engineering division
• Supervised the completion 4 residential villas in Oman
• Contributed as a sourcing support for the Oilfield supplies division
• Al

• Was an active member of the marketing team for the sale of marble & granite products
• With the knowledge of AUTOCAD, prepared shop drawings as per customer requirements
• My innovative contribution to the WATERJET helped me play a key role in manufacturing as well