Dharini Roy
Dubai
Summary
Dynamic marketing leader with extensive experience at Dr. Batra's Healthcare UAE, specializing in digital marketing strategy, and cross-functional team collaboration. Successfully drove a 55% increase in sales through innovative SEO, SEM, and content marketing initiatives. Proven ability to enhance brand positioning and customer engagement, leading to substantial growth in brand equity and business performance.
Overview
15
15
years of professional experience
Work History
Marketing Director
Dr Batra's Healthcare UAE
09.2022 - Current
- Responsible for strategic planning, brand strategy, performance marketing, and digital marketing, including CRM and eCommerce management
- Expertise in leveraging Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Marketing, Content Strategy, and Marketing Automation (AI) to drive revenue growth and enhance brand positioning
- Successfully led a team of 45 professionals to deliver ROI-based marketing and achieve measurable business results
- 55% increase in sales through digital marketing initiatives
- Reduced marketing costs by 20% while maximizing campaign efficiency
- Launched new aesthetic products/services, resulting in a 50% revenue boost
- Achieved a 15% increase in brand equity through brand strategy and positioning
- Ranked #1 website in homeopathy, enhancing organic traffic and brand visibility
- Increased social media engagement by 30%, driving brand awareness and customer loyalty
- Launched eCommerce site, increasing product sales by 25%
Head of Marketing
Dr Batra's Healthcare UAE
04.2021 - 09.2022
Senior Marketing Manager
Dr Batra's Healthcare UAE
04.2021 - 03.2021
Marketing Manager
Dr Batra's Healthcare UAE
04.2018 - 03.2019
Marketing Manager
Future Group Limited
01.2017 - 01.2018
- Responsible for content strategy, performance marketing, and digital marketing to drive brand positioning, customer acquisition, and retention
- Lead social media marketing, CRM, influencer marketing, A/B testing, email marketing, and campaign management to optimize ecommerce growth
- Utilize web analytics to track performance and improve ROI
- Increased customer engagement by 20% through targeted social media marketing and CRM strategies
- Boosted sales by 15% through the implementation of performance marketing campaigns and email marketing
- Enhanced brand equity by successfully positioning the brand in key markets
- Led the creation of impactful content strategies, increasing website traffic by 30%
- Optimized e-commerce performance, leading to a 32% increase in conversions
Assistant Marketing Manager
Deltin Group
09.2015 - 11.2017
- Responsible for brand development, digital marketing, and traditional marketing strategies to enhance brand awareness and drive customer engagement
- Skilled in market segmentation, content marketing, social media management, email campaigns, and event promotions to attract and retain customers
- Increased brand visibility by 15% through strategic social media marketing and content creation
- Boosted customer bookings by 20% with targeted email marketing and promotional campaigns
- Led successful event marketing campaigns, enhancing guest experience and brand reputation
- Implemented data-driven marketing strategies, leading to a 15% increase in customer retention
Assistant Marketing Manager
Provogue / Prozone Realty Properties
08.2010 - 11.2014
- Responsible for executing brand positioning, digital marketing, and traditional marketing strategies to drive lead generation and enhance property visibility
- Skilled in market research, content marketing, social media management, email campaigns, and event promotions to attract potential buyers and investors
- Monitor market trends, analyze competitor strategies, and optimize marketing initiatives to maximize ROI and customer engagement
- Increased property inquiries by 30% through targeted social media marketing and email campaigns
- Executed high-impact real estate events and open houses, enhancing brand awareness and customer interaction
- Strengthened brand positioning through strategic advertising campaigns, leading to a 15% increase in brand recognition
Education
Digital - Marketing & Analytics -
Indian School of Business
04.2023
MSc - Global Business
Sheffield University
05.2009
Bachelor's - mass media
Mumbai University
05.2007
Skills
- Strategic Planning
- Brand Strategy
- Business Growth Strategy
- Content Marketing Strategy
- Digital Performance Marketing
- SEO
- SEM
- PPC
- Social Media Marketing
- CRM
- Marketing Automation
- Targeted Lead Generation
- Customer Engagement
- Results-Oriented Marketing Campaigns
- Data Analysis Expertise
- Omnichannel Marketing
- Conversion Rate Optimization (CRO)
- Influencer Marketing
- Email Marketing
- Customer Acquisition
- Customer Retention
- Market Trends
- Brand Positioning
- Brand Equity
- Social Media Engagement
- E-commerce
- Web Analytics
- Campaign Management
- Paid Media
- User Experience (UX)
- Mobile Marketing
- Affiliate Marketing
- Video Marketing
- AI-driven Marketing
- A/B Testing
- Growth Hacking
- Brand Development
- Digital & Traditional Marketing
- Market Segmentation
- Social Media Management
- Event Marketing
- Data-driven Strategies
- Performance Tracking
- Team Collaboration
- Market Research
- Event Promotions
- Competitor Analysis
- Marketing Optimization
- ROI Maximization
- Key Decision Making
- Communications Management
- Message Management
- Marketing Campaign Development
- Market Tracking
- Direct Mail Marketing
- Campaign Planning
- Branding
- Project Management
- Influencer Partnerships
- Business Development Support
- B2B Marketing
- Business Administration
- Analytics and SEO
- Advertising Campaigns
- Networking
- Market Penetration
- Proposal Coordination
- Product Promotions
- Stakeholder Relations
Languages
Hindi
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Marketing Director
Dr Batra's Healthcare UAE
09.2022 - Current
Head of Marketing
Dr Batra's Healthcare UAE
04.2021 - 09.2022
Senior Marketing Manager
Dr Batra's Healthcare UAE
04.2021 - 03.2021
Marketing Manager
Dr Batra's Healthcare UAE
04.2018 - 03.2019
Marketing Manager
Future Group Limited
01.2017 - 01.2018
Assistant Marketing Manager
Deltin Group
09.2015 - 11.2017
Assistant Marketing Manager
Provogue / Prozone Realty Properties
08.2010 - 11.2014
Digital - Marketing & Analytics -
Indian School of Business
MSc - Global Business
Sheffield University
Bachelor's - mass media
Mumbai University
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