Summary
Overview
Work History
Education
Skills
Certification
Social And Csr Activities
Timeline
Generic
SOFIA SOHAIL

SOFIA SOHAIL

Business Manager Recruitment & Marketing
Sharjah

Summary

Dynamic Business Manager with expertise in recruitment and marketing at PerksHr, adept at building client relationships and leading end-to-end hiring processes. Proven skills in human resources and customer relationship management, successfully acquiring top talent while enhancing client satisfaction. Recognized for attention to detail and effective team leadership in fast-paced environments.

Overview

2
2
years of professional experience
2022
2022
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Business Manager Recruitment & Marketing

Perks HR
09.2024 - Current
  • Built and maintained strong relationships with clients and candidates, ensuring seamless hiring processes.
  • Led end to end recruitment processes, from job postings to onboarding, ensuring the best talent acquisitions for clients.
  • Assisted clients in recruiting for a wide range of positions, including Marketing executive, Sales, Finance and Motor Underwriting.
  • Assisted clients recruit UAE Nationals for designated positions.
  • Screened and shortlisted candidates based on client's requirements and company culture fit.
  • Coordinated interviews between candidates and clients for the respective positions.
  • Managed recruitment campaigns using LinkedIn, Job boards and networking strategies.

Human Resource Executive

THK Group
02.2024 - 06.2024


  • Managed employee relations issues effectively, resolving conflicts professionally and efficiently.
  • Educated employees on company policy and kept employee handbook current. Monitored attendance records regularly to ensure compliance with organizational policies.
  • Managed employment records and personnel data.
  • Assisting in organizing team building events to promote collaboration among staff members.
  • Searched for matching potential candidates for current openings by using advertisements and through job boards.
  • Conducted first round of telephonic interviews for candidates to schedule interviews.
  • Interviewed potential hires, negotiated salaries and benefits.
  • Reviewed employment applications and job orders to match applicants with job requirements.
  • Contacted job applicants to inform of application status.

Trainings & Marketing Coordinator

THK Group
02.2024 - 06.2024
  • Management and maintenance of the Trainer's database, training calendar and repository of trainings.
  • Marketing trainings and workshops by connecting with potential clients using social media, emails, call, etc.
  • Coordination and administration of the training programs including budget & expenses management, scheduling, logistics, participant communications, clients, vendors and internal teams for operational execution of trainings and workshops.
  • Coordinating with and supporting the trainers in developing their training materials, presentations and other resources.
  • Management of the training and supporting the presenters on the day of the events.
  • Organized and executed training and workshops on topics such as leadership development, technical skills, compliance, and customer service, utilizing engaging and interactive instructional techniques.
  • Maintenance of records of participant attendance, evaluations, and completion certificates.
  • Designed engaging and visually appealing social media posts, certificates and other marketing material for the trainings using e.g. Canva, PosterMyWall.
  • Managed the THK Group's social media presence on platforms including LinkedIn and Facebook.
  • Developed the participants' feedback forms for evaluation of presenter and training effectiveness.
  • Performed an analysis of the feedback, developed the matrix for presentation to the management and trainers.

Marketing Coordinator

THK Associates (PVT.) Ltd.
12.2022 - 06.2024
  • Supported business development efforts through pipeline management, lead generation, and client prospecting.
  • Provided ongoing support to clients, addressing inquiries and resolving issues in a timely and professional manner.
  • Assisted in preparing Proposals, Contracts and Agreements.
  • Assisted in negotiating terms and conditions of the contracts/ agreements with clients.
  • Assisted in maintaining relationships with key clients and stakeholders to ensure customer satisfaction and loyalty.
  • Maintained the physical records of contract's / proposals.
  • Maintained the contracts/proposal database.
  • Performed ongoing analysis to ensure management was kept aware of the upcoming renewals and supported them in coordinating with clients for renewals.
  • Maintaining and management of CRM system to ensure accurate records of clients information.
  • Managed the company's social media presence on platforms including LinkedIn and Facebook.
  • Designed engaging and visually appealing social media posts using Canva and PosterMyWall.

Education

BBA - Business Administration And Management

IQRA UNIVERSITY
Pakistan
06-2022

B.COM - undefined

KARACHI UNIVERSITY

Skills

Client relationship management

Certification

Certificate of Appreciation for outstanding coordination and leadership in organizing and facilitating training program for Atlas Asset Management on Projecting a Professional Persona, 2023

Social And Csr Activities

  • Assisted in organizing and managing Internal Trainings and CSR initiatives.
  • Assisted our group CEO in executing CSR initiatives such as Rotary Club Blood Donation Drives and Breast Cancer Awareness Sessions.

Timeline

Business Manager Recruitment & Marketing

Perks HR
09.2024 - Current

Human Resource Executive

THK Group
02.2024 - 06.2024

Trainings & Marketing Coordinator

THK Group
02.2024 - 06.2024

Marketing Coordinator

THK Associates (PVT.) Ltd.
12.2022 - 06.2024

B.COM - undefined

KARACHI UNIVERSITY

BBA - Business Administration And Management

IQRA UNIVERSITY

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SOFIA SOHAILBusiness Manager Recruitment & Marketing