Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Timeline
Generic

Sohaib Amin

Dubai,UAE

Summary

Accomplished professional with expertise in visual merchandising insight and store layout planning, driving operational optimisation and enhancing customer service excellence. Proven track record in financial reporting, staff mentoring, and performance monitoring, ensuring effective team leadership and employee motivation. Adept at inventory management and stock control systems, with a strong understanding of profit and loss dynamics. Committed to leveraging data analysis for brand recall improvement while fostering a collaborative environment focused on achieving business objectives.

Seasoned professional in retail management with focus on driving sales and improving store operations. Specialise in transforming underperforming outlets into high revenue generators by refining processes and motivating teams. Possess unique skills in strategic planning and team leadership to enhance customer experience and maximise profitability.

Overview

10
10
years of professional experience
2
2
years of post-secondary education
1
1
Certification

Work history

Store Manager

Lenskart Optical
Dubai , UAE
02.2025 - Current
  • Assisted customers in locating products around the shop floor promptly.
  • Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
  • Implemented promotional displays to increase product visibility and sales.
  • Streamlined operations to maximise efficiency and minimise waste.
  • Developed a team-oriented environment by implementing effective leadership strategies.
  • Coached underperforming employees improving their job performance significantly.
  • Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
  • Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
  • Followed industry trends and set pricing strategies to maximise business returns.
  • Formulated marketing and advertising strategies for continuous business growth.
  • Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.

Store manager

Apparel Group
Dubai , UAE
04.2018 - 01.2025
  • Facilitated smooth checkouts by maintaining efficient till operations.
  • Oversaw business staffing and training, building successful, customer-focused team.
  • Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
  • Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
  • Determined strategic direction of organisation based on industry knowledge and market research.
  • Pursued new business opportunities by forging strong networks and contacting potential buyers.
  • Created seasonal sales plans with varying stock and promotional strategies.
  • Enforced service standards to maintain establishment reputation for excellence.
  • Managed staff rosters, ensuring adequate coverage during peak times.
  • Implemented promotional displays to increase product visibility and sales.
  • Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
  • Coached underperforming employees improving their job performance significantly.

Merchandising assistant

Apparel Group
Dubai, UAE
03.2019 - 08.2019

Contributed as assistant merchandiser in apparel sectors to assist backend team with third-party order maintenance and coordination of consolidations and overall regional stock management.

Assistant store manager

Apparel Group
Riyadh , Saudi Arabia
01.2016 - 02.2018
  • Managed cash registers, handled financial transactions accurately.
  • Promoted use of loyalty programmes amongst customers; boosted repeat business.
  • Collaborated closely with Store Manager to develop marketing strategies that drove footfall into the shop.
  • Provided assistance during peak trading hours, kept checkouts moving quickly whilst maintaining excellent customer service levels.
  • Completed administrative tasks such as generating reports on sales trends, losses or thefts without delay or errors.
  • Coordinated staff meetings for improved communication and team morale.
  • Ensured timely stocking of products on shelves to maintain a well-stocked shop floor.
  • Fostered a positive shopping environment by ensuring the store was clean, organised and inviting at all times.
  • Resolved customer complaints efficiently, ensured customer satisfaction.
  • Facilitated smooth operation with effective scheduling and task delegation.
  • Improved store appearance for enhanced shopper experience through regular cleaning and organising of displays.
  • Monitored sales performances daily, identified slow-moving products and took corrective actions promptly.
  • Led daily operations to maintain smooth store running.
  • Attended to customer needs promptly, leading shop teams by example.
  • Kept updated inventories for reliable stock management.
  • Mentored staff on handling and resolving customer concerns.

Education

Associate of Arts and Sciences - Intermediate

Burewala Degree Colege
Pakistan
04.2013 - 05.2015

Skills

  • Visual merchandising insight
  • Store layout planning
  • Operational optimisation
  • Staff rota arrangement
  • Financial reporting
  • Employee motivation techniques
  • Staff mentoring
  • Performance monitoring
  • Stock control systems
  • Profit and loss understanding
  • Merchandising expertise
  • Communication effectiveness
  • Inventory management expertise
  • Customer Service
  • Team Leadership
  • Data analysis
  • Brand recall
  • Customer service excellence

Accomplishments

Apparel Managment Programn ( AMP ) 2018


Certification

Employee of the Year store Manager 2023


Timeline

Store Manager

Lenskart Optical
02.2025 - Current

Merchandising assistant

Apparel Group
03.2019 - 08.2019

Store manager

Apparel Group
04.2018 - 01.2025

Assistant store manager

Apparel Group
01.2016 - 02.2018

Associate of Arts and Sciences - Intermediate

Burewala Degree Colege
04.2013 - 05.2015
Sohaib Amin