SOHAIL HASNAT

• Manage overall IT infrastructure including servers, networks, POS systems, and end-user systems ensuring high system availability and operational continuity.
• Lead IT support operations, managing helpdesk tickets, prioritizing incidents, and ensuring fast resolution of technical issues.
• Oversee installation, configuration, and maintenance of IT hardware, software, and network infrastructure.
• Administer and support POS platforms including Semnox, Sapaad, Parafait, and Twig, ensuring smooth transaction flow and system stability.
• Manage Microsoft 365 and Google Workspace environments including user accounts, email systems, and access control.
• Maintain secure network infrastructure including Wi-Fi optimization, firewall monitoring, and vulnerability control.
• Coordinated with vendors for system maintenance and upgrades, addressing technical escalations to maintain operational efficiency.
• Manage CCTV systems ensuring proper coverage, recording integrity, and system uptime.
• Conduct user training for staff on POS systems, IT tools, and operational procedures.
• Maintain IT asset inventory, software licenses, and procurement tracking.
• Implemented SharePoint-based cloud storage system for centralised data access, facilitating collaboration among team members.
• Improve network performance through structured troubleshooting and optimization.
• Supported and troubleshot interactive gaming systems and digital attractions, minimising downtime to enhance customer satisfaction.

Digital Marketing & Systems Support (Added Responsibility):

• Manage and optimize Google Ads campaigns to improve customer acquisition and increase event and ticket sales.
• Run and monitor Meta Ads (Facebook & Instagram) for promotions, events, and seasonal campaigns.
• Support setup and integration of WhatsApp Business API for customer communication, promotions, and automated messaging.
• Assist in tracking campaign performance and improving digital marketing effectiveness through data-driven adjustments.
• Manage Google Business Profile updates to improve online visibility and customer engagement.]

• Provided technical support to end-users for hardware, software, and network issues, improving resolution times and user satisfaction.
• Supported system upgrades, patches, and software updates to ensure security and performance optimization.
• Monitored network infrastructure, identified vulnerabilities, and implemented security measures to enhance overall security posture.
• Maintained records of IT assets, inventory, and software licenses to ensure compliance with organisational policies and facilitate audits.

• Plan and execute IT infrastructure projects, such as hardware upgrades, migrations, and expansions.
• Oversaw procurement, deployment, and maintenance of IT hardware and peripherals to ensure optimal operational performance.
• Evaluated new technologies and recommended hardware, software, and infrastructure improvements to enhance system capabilities.
• Maintained inventory of IT assets, ensuring accurate asset tracking and management for effective resource allocation.