Summary
Overview
Work history
Education
Skills
Websites
Languages
Affiliations
Accomplishments
Timeline
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Sohail Patel

Sohail Patel

Dubai,United Arab Emirates

Summary

As an Account Manager with 11 years of agency experience working with leading global advertising and media agencies, I've managed impactful campaigns for high-profile clients.

My expertise includes proven success collaborating with government and semi-government clients, as well as renowned brands in the UAE such as Meraas, Nakheel, Modon, Abu Dhabi Department of Economic Development, and more.

I have also managed initiatives for iconic names like Spinneys 92 Cycle Challenge, TGI Fridays, Cinnabon UAE, Zaatar W Zeit, NEXtCARE Middle-East, Taj Hotels, Al Habtoor City, and Raffles Dubai.

A proud recipient of the PRCA Award in 2022, I bring professionalism to every project.

Overview

12
12
years of professional experience
2
2
years of post-secondary education

Work history

Account Manager (Advertising and Branding)

M&C Saatchi
Dubai, UAE
01.2024 - Current
  • Acted as the primary liaison for client marketing teams.
  • Led the development and execution of integrated marketing campaigns ensuring quality, timeliness and budget alignment.
  • Coordinated with creative, digital, media, and production teams to produce creative, media and digital assets aligned with the campaign.
  • Oversaw project timelines, budgets and resources ensuring campaigns are executed efficiently and cost-effectively.
  • Worked on cost sheets to quote the clients and updated the finance team regarding the revenue statuses consistently.
  • Acted as the communication bridge between client teams and internal departments to align objectives and deliverables.
  • Regularly updated clients on progress, insights, and performance, presenting reports and recommendations.


Freelance Account Manager (Social & Content)

Seven Media
Dubai, UAE
06.2023 - 12.2023
  • Developed strategies for assigned social media clients, considering their specific requirements.
  • Created content via stock imagery as well as on-ground shoots at events like COP28 to ensure timely publishing of posts.
  • Led the team to work on social media calendars from organizing shoots, writing captions, ensuring quality checks of content and publishing them on all platforms.
  • Worked with influencers to boost engagement and visibility of hospitality and sports industry clients.
  • Created end-of-month and campaign reports to highlight success and learning from performance analytics.
  • Managed multiple accounts of varying sizes – from ownership of my own roster through to supporting AD’s on flagship accounts.
  • Led weekly meetings to understand and manage the client expectations and commercials.
  • Presented marketing strategies to the clients explaining strategic decisions.

Account Manager

Asda'a BCW
Dubai, UAE
04.2022 - 05.2023
  • Acted as the key point of contact for clients, overseeing the day-to-day operations of their social media accounts and ensuring all agreed-upon deliverables were met on time.
  • Maintained regular communication with clients to build and maintain strong relationships with the decision-makers.
  • Led the development of various commercial materials, including content calendars, press releases, briefing documents, proposals, creative strategies, campaign plans, and reports.
  • Coordinated with junior staff, creative, copywriting, performance marketing, finance, and accounts departments to effectively translate and implement client requests.
  • Proactively identified and leveraged market trends to 'newsjack' and create relevant media pitches and social media content around it.
  • Tracked press coverage and created reports on the social performance metrics using paid analytics tools.

Marketing Account Manager

SOCIATE
Dubai, UAE
05.2020 - 04.2022
  • Headed and set up guidelines for the team in reaching marketing KPIs and daily social media tasks.
  • Checked the statuses of each client's job(s) in the social media department and ensured the timely delivery of tasks.
  • Successfully ran and managed advertising on all social media channels for all the clients.
  • Worked towards upselling and pitched social media to prospects by crafting social media plans and proposals.
  • Reviewed advertising reports for social media campaigns and monitored media coverage to create reports on PR initiatives and results.
  • Google Adwords: Leveraged free Google Ad credits for Google Ads for our cleaning and disinfection service client.
  • Hosted webinars to market our agency services.
  • Performed other job-related duties as assigned by the founder.

Communications Executive

Means Design
Dubai, UAE
12.2018 - 05.2020
  • Managed branding and social media for renowned brands from the Hospitality and Food & Beverage industry.
  • Co-ordinated with creative and design team to ensure branding assets were delivered to the client on time.
  • Liaised with the network of influencers for the influencer marketing of the clients.
  • Worked on all the copywriting aspects for well over ten accounts (including press releases, boilerplate, company profiles, flyers, brochures, newsletters, fact sheets, website content, etc.)
  • Created paid advertising proposals for social media platforms such as YouTube, Facebook, Instagram and more.
  • Maintained consistent growth and positive engagement of social media accounts through paid promotions.
  • Overlooked community management and prepared all the advertising and monthly performance reports.

Senior Account Executive

Into-All Marketing Solutions
Dubai, UAE
04.2018 - 11.2018
  • Created Social Media Proposals including Strategy, Content, Paid Media Plans and pitched them to the prospects.
  • Developed and executed social media strategy for existing clients.
  • Developed, grew & sustained engagement on the social media community for new as well as existing clients.
  • Day-to-day management of social media tasks like publishing content and paid media management for clients.
  • Created monthly social media reports with thorough competition tracking and analysis of content and paid promotion.
  • Conducted meetings and presented strategies and reports to existing clients.
  • Contributed to events including press conferences and promotional events.

Senior Marketing Executive / Product Development Executive / Content Writer

SocioSquares
Mumbai, India
11.2012 - 02.2018
  • Liaised with the clients to discuss their requirements & briefs and worked on them with the agency departments to deliver.
  • Created engaging social media activities and worked collaboratively with the planning and creative teams to develop and execute them.
  • Maintained business relations with clients and upsold them in order to generate more revenue.

Education

Bachelor of Mass Media - Advertising & Marketing

Mumbai University
01.2010 - 01.2012

Skills

  • Client Servicing
  • Integrated campaigns
  • Project management
  • Detail-oriented
  • Adaptable
  • Excellent presentation skills
  • Strategic thinking
  • Creative thinking
  • Influencer Marketing
  • Google Adwords
  • Social Media Ads
  • Email Marketing
  • Copywriting
  • Digital & Social Strategy
  • Digital Media Proposals
  • YouTube advertising

Languages

English
Fluent
Hindi
Fluent
Urdu
Upper intermediate

Affiliations

  • Reading
  • Gymming
  • Networking

Accomplishments

Winner of PRCA awards for best new media campaign for my client - SALAMA Takaful

Timeline

Account Manager (Advertising and Branding)

M&C Saatchi
01.2024 - Current

Freelance Account Manager (Social & Content)

Seven Media
06.2023 - 12.2023

Account Manager

Asda'a BCW
04.2022 - 05.2023

Marketing Account Manager

SOCIATE
05.2020 - 04.2022

Communications Executive

Means Design
12.2018 - 05.2020

Senior Account Executive

Into-All Marketing Solutions
04.2018 - 11.2018

Senior Marketing Executive / Product Development Executive / Content Writer

SocioSquares
11.2012 - 02.2018

Bachelor of Mass Media - Advertising & Marketing

Mumbai University
01.2010 - 01.2012

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Sohail Patel