Summary
Overview
Work history
Education
Skills
Websites
Languages
Affiliations
Accomplishments
Certification
Timeline
Generic
Sohail Patel

Sohail Patel

Dubai,United Arab Emirates

Summary

As an Account Manager with 11 years of agency experience in client servicing and digital sales, I have managed high-end client portfolios for leading global advertising and media agencies.

My expertise includes proven success in pitching and project managing media solutions for government and semi-government clients as well as renowned brands in the UAE such as Meraas, Nakheel, Modon, Abu Dhabi Department of Economic Development, Indian Embassy and more.

With skills in developing and selling integrated marketing solutions, I contribute to revenue growth through managing key accounts and building strong relationships with clients.

A proud recipient of the PRCA Award in 2022, I bring professionalism to every project.

Overview

12
12
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Account Manager (Advertising and Branding)

M&C Saatchi
Dubai, UAE
06.2023 - Current
  • Acted as the primary liaison for client stakeholders.
  • Pitched creative & digital media solutions and led the execution of integrated marketing campaigns ensuring quality, timelines and budget alignment.
  • Managed the branding portfolio of clients, ensuring long-term retention and contract renewals by delivering successful campaigns.
  • Led new business pitches, securing partnerships with brands in real estate, F&B and hospitality.
  • Created clear briefs for the teams based on client objectives while always maintaining high-quality standards.
  • Coordinated with creative, digital, media, and production teams to produce creative, media and digital assets aligned with the campaign.
  • Worked on cost sheets to quote the clients and supported the finance team with the invoicing process to help the overall revenue goals.

Account Manager (Integrated Marketing)

Asda'a BCW
Dubai, UAE
04.2022 - 05.2023
  • Acted as the key point of contact for clients, overseeing the day-to-day operations for their creative, events and digital requirements and ensuring all agreed-upon deliverables were met on time.
  • Upsold creative and digital services to existing accounts, driving additional revenue streams through content production, influencer collaborations and paid media campaigns.
  • Led the development of various commercial materials, including marketing proposals and cost sheets securing new contracts.
  • Developed strategic marketing plans tailored to client needs, pitching cross-channel campaigns that included social media, paid media and brand storytelling.
  • Coordinated with junior staff, creative, copywriting, performance marketing, finance and accounts departments to effectively transform client requests into integrated marketing campaigns.

Marketing Account Manager

SOCIATE
Dubai, UAE
05.2020 - 04.2022
  • Headed and set up guidelines for the team in reaching marketing KPIs and daily social media tasks.
  • Managed a portfolio of clients, ensuring long-term retention and contract renewals by delivering successful campaigns.
  • Identified new business opportunities and worked towards upselling and pitched social media to prospects by crafting social media plans and proposals.
  • Successfully ran and managed advertising on all social media channels for all the clients.
  • Reviewed advertising reports for social media campaigns and monitored media coverage to create reports on PR initiatives and results.
  • Google Adwords: Leveraged free Google Ad credits for Google Ads for our cleaning and disinfection service client.
  • Hosted webinars to market our agency services.

Senior Account Executive (Branding and media)

Means Design
Dubai, UAE
12.2018 - 05.2020
  • Managed branding and social media for renowned brands from the Hospitality and Food & Beverage industry.
  • Co-ordinated with creative and design team to ensure branding assets were delivered to the client on time.
  • Liaised with the network of influencers for the influencer marketing of the clients.
  • Worked on all the copywriting aspects for well over ten accounts (including press releases, boilerplate, company profiles, flyers, brochures, newsletters, fact sheets, website content, etc.)
  • Created paid advertising proposals for social media platforms such as YouTube, Facebook, Instagram and more.
  • Maintained consistent growth and positive engagement of social media accounts through paid promotions.
  • Overlooked community management and prepared all the advertising and monthly performance reports.

Senior Account Executive

Into-All Marketing Solutions
Dubai, UAE
04.2018 - 11.2018
  • Created Social Media Proposals including Strategy, Content, Paid Media Plans and pitched them to the prospects.
  • Developed and executed social media strategy for existing clients.
  • Developed, grew & sustained engagement on the social media community for new as well as existing clients.
  • Day-to-day management of social media tasks like publishing content and paid media management for clients.
  • Created monthly social media reports with thorough competition tracking and analysis of content and paid promotion.
  • Conducted meetings and presented strategies and reports to existing clients.
  • Contributed to events including press conferences and promotional events.

Senior Marketing Executive / Product Development Executive / Content Writer

SocioSquares
Mumbai, India
11.2012 - 02.2018
  • Liaised with the clients to discuss their requirements & briefs and worked on them with the agency departments to deliver.
  • Created engaging social media activities and worked collaboratively with the planning and creative teams to develop and execute them.
  • Maintained business relations with clients and upsold them in order to generate more revenue.

Education

Bachelor of Mass Media - Advertising & Marketing

Mumbai University
01.2009 - 01.2012

Skills

  • Client Servicing
  • Integrated campaigns
  • Project management
  • Digital sales
  • Adaptability
  • Attention to detail
  • Excellent presentation skills
  • Strategic thinking
  • Creative thinking
  • Influencer Marketing
  • Google Adwords
  • Social Media Ads
  • Email Marketing
  • Copywriting
  • Digital & Social Strategy
  • Digital Media Proposals
  • YouTube advertising

Languages

English
Fluent
Hindi
Fluent
Urdu
Upper intermediate

Affiliations

  • Reading
  • Gymming
  • Networking

Accomplishments

Winner of PRCA awards for best new media campaign for my client - SALAMA Takaful

Certification

Google Adwords Fundamental

Timeline

Account Manager (Advertising and Branding)

M&C Saatchi
06.2023 - Current

Account Manager (Integrated Marketing)

Asda'a BCW
04.2022 - 05.2023

Marketing Account Manager

SOCIATE
05.2020 - 04.2022

Senior Account Executive (Branding and media)

Means Design
12.2018 - 05.2020

Senior Account Executive

Into-All Marketing Solutions
04.2018 - 11.2018

Senior Marketing Executive / Product Development Executive / Content Writer

SocioSquares
11.2012 - 02.2018

Bachelor of Mass Media - Advertising & Marketing

Mumbai University
01.2009 - 01.2012

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Sohail Patel