SOŇA KUBEKOVÁ

Responsible for developing and executing a successful solutions marketing strategy aligned with MEA regional objectives. Leads strategic marketing planning in collaboration with commercial leadership, overseeing all marketing activities to drive brand growth, lead generation, and revenue. Manages the full marketing mix, including campaigns, events, digital marketing, and website performance to enhance BSI’s visibility across MEA.

Achievements:
• Working collaboratively with the MEA Leadership team, define and develop product/services strategies enabling the penetration of priority markets, sectors, and accounts to ensure the achievement of the revenue and profit growth objectives in the MEA Strategic Plan.
• Ensuring compliance of the MEA marketing and sales materials remain impartial, strategically aligned, and brand-compliant and avoid any potential conflict of interest.
• Leading and driving campaign implementation in key strategic sectors using online and offline marketing channels, specifically email marketing, digital channels, content creation, events, and PR, to raise BSI's brand and meet revenue and marketing KPIs.
• Working with local trade associations, societies, and government bodies to maintain good relationships.
• Managing PR and advertisement agencies to position BSI as a leader in the industry and further enhance BSI's image and brand awareness.
• Leading, coaching, mentoring, and developing the local Marketing team in line with the business talent management strategy, including ongoing succession planning in the MEA region.
• Responsible for ensuring MEA region marketing costs are monitored and kept within budget.

Planning, developing, and executing marketing campaigns to raise brand awareness, achieve business targets, generate leads, and support sales across the MEA region through online and offline marketing channels such as email marketing, social media advertising, website, remarketing, partnerships, and events.

Achievements:

• Conceptualizing, developing, executing, and managing short and long-term campaigns aimed to promote BSI expertise, services and products, which resulted in a 58% increase of generated marketing opportunities for the training stream in 2022.
• Collaborating with non-marketing stakeholders to improve the results of marketing campaigns and activities. Example: a re-launch of a new product through an email campaign resulted in open rate growth from 7.4% to 39%, CTR growth from 1.47%to 6%, and new opportunities increased by almost 200%.
• Identifying, organizing and coordinating external events, such as client ceremonies, symposiums, exhibitions that help to position BSI as a thought leader and demonstrate BSI capabilities to help other organizations to succeed.
• Measuring, analyzing, and reporting on marketing achievements. Suggesting improvements.
• Creating content for online and offline materials, proofreading, liaising with designers and suppliers.
• Managing client communication, supporting them in post-sale stages to elevate their success, and ensuring co-branded materials are well executed.

Implemented holistic marketing strategies and took brand ownership to ensure that quality and brand standards were always upheld. Researched and analyzed market trends and requirements, collating market intelligence reports and accordingly updated strategies and forecasting sales. Tracked and oversaw marketing budget and spending, forecasting, and ROI analysis.

Achievements:

• Implemented holistic marketing strategies and taking brand ownership ensuring that quality and brand standards are always upheld.
• Researched and analyzed market trends/ requirements, collating market intelligence reports and accordingly updated strategies and forecasting sales
• Created content for a variety of marketing and communication materials and platforms in line with individual brand plans.
• Responsible for successful management and coordination of a symposium targeting 400 regional and overseas delegates in association with the overseas symposium organizers.