SOORAJ P.S
Al Quoz, Dubai
Summary
Dynamic and performance-driven Sales Leader with 11+ years of experience in B2B and B2C sales across building materials and consumer goods. Proven record in launching new verticals, managing channel partners, and generating multi-million-dollar revenue growth in markets including UAE, Tamil Nadu, and the Andaman Islands. Expertise in strategic planning, account management, CRM, stakeholder engagement, and high-value deal closure. Awarded multiple accolades for top-tier performance, client-centric approach, and impactful business development initiatives.
Overview
12
12
years of professional experience
Work History
Sales Engineer
Fujairah General Trading
10.2024 - Current
- Developed leads and secured contracts for premium brands (Dewalt, ESAB, Cortag, Powertech, Beevolts).
- Built partnerships with contractors and fit-out firms.
- Conducted technical demos and negotiated high-value deals.
Senior Area Sales Manager
NCL VEKA PVT LTD
12.2022 - 10.2024
- Drove revenue growth of 173% in Chennai and 165% in Tamil Nadu by executing hyper-local market strategies and digital lead funnels.
- Organized 12+ stakeholder events with IIA and IIIA, expanding brand awareness and generating 150+ qualified leads.
- Recruited and mentored 10+ fabricators across key markets, strengthening the channel partner ecosystem and improving last-mile delivery.
- Implemented a new sales incentive structure that enhanced team productivity by 20% and reduced attrition by 30%.
Area Sales Manager
Lixil India Pvt Ltd
10.2021 - 10.2022
- Expanded market penetration by onboarding 8+ retail and dealer partners, resulting in a 40% YoY sales growth.
- Led region-wide promotional campaigns with industry influencers, increasing brand recognition across key urban clusters.
- Collaborated with product and design teams to align 100+ client specifications, improving proposal conversion rates by 28%.
Territory Sales Manager
Kohler India
02.2019 - 08.2021
- Managed high-performing sales portfolio through 17 active channel partners, achieving consistent 20% YoY category growth.
- Developed and executed go-to-market plans for new launches, contributing to 18% market share growth.
- Revamped customer retention initiatives, resulting in a 35% increase in repeat business across core segments.
Client Relationship Officer
Kohler India
08.2016 - 02.2019
- Established a new business unit, scaling revenue from ₹300K to ₹30M in under 3 years through aggressive dealer onboarding and market activation.
- Optimized dealer productivity by instituting a performance tracking system, improving turnaround time and pipeline forecasting accuracy by 40%.
Quality Control Supervisor
JBM Auto Systems Private Ltd
06.2015 - 02.2016
- Led a team of 4 technicians and reduced defect rate by 20% through structured root cause analysis and real-time quality audits.
IOS SALES CONSULTANT
Apple India Private Ltd
12.2012 - 12.2014
- Surpassed annual sales target by achieving ₹1.92 Cr in revenue; awarded 'Best ISC' for three consecutive months in 2014.
- Recognized as 'Product Professional' by Apple for outstanding customer engagement and deep product knowledge.
Education
Certificate of Higher Education - Strategic Management
Indian Institute Of Management
01.2024
B.E. - Mechanical Engineering
St. Peter's College of Engineering
05.2012
Higher Secondary School -
S.R.M Nightingale Higher Secondary School
05.2008
Higher Secondary School -
S.R.M Nightingale Higher Secondary School
03.2006
Skills
- Strategic Sales Planning
- Channel Sales Management
- Key Account Management
- Revenue Forecasting
- B2B Sales (Construction, MEP, Interiors)
- CRM Tools (Salesforce, Zoho)
- Technical Product Positioning
- Cross-cultural Negotiation
- Client Acquisition & Retention
- MS Office Suite
- Digital & Offline Sales Strategy
- High EQ and Team Leadership
- KPI Management
Accomplishments
- 2023, Numero UNO Award, 1st Position for Consistent Performer - Pan India, awarded by VEKA India
- 2023, Super Star Award, 2nd Position for Best Sales Performer - Pan India, awarded by VEKA India
- 2019, Pan India Best Territory Sales Manager, awarded by Kohler India
- 2016, Super Bravo Award, awarded by Kohler India
Personal Information
- Date of Birth: 18th Sept 1991
- Gender: Male
- Nationality: Indian
- Driving License: UAE Driving License
- Marital Status: Married
Psychometric Assessment
2024-04-02, https://secure.plum.io/en/p/f3xe7sIEkzxmCQl8sDDIjw
Hobbies and Interests
- Cooking
- Reading
- Networking
- Traveling
Timeline
Sales Engineer
Fujairah General Trading
10.2024 - Current
Senior Area Sales Manager
NCL VEKA PVT LTD
12.2022 - 10.2024
Area Sales Manager
Lixil India Pvt Ltd
10.2021 - 10.2022
Territory Sales Manager
Kohler India
02.2019 - 08.2021
Client Relationship Officer
Kohler India
08.2016 - 02.2019
Quality Control Supervisor
JBM Auto Systems Private Ltd
06.2015 - 02.2016
IOS SALES CONSULTANT
Apple India Private Ltd
12.2012 - 12.2014
B.E. - Mechanical Engineering
St. Peter's College of Engineering
Higher Secondary School -
S.R.M Nightingale Higher Secondary School
Higher Secondary School -
S.R.M Nightingale Higher Secondary School
Certificate of Higher Education - Strategic Management
Indian Institute Of Management
Similar Profiles
Vipin BabuVipin Babu
Sales Executive for Renner Italia & Emperor Wood Coating at Shaji Auto Paints Trading LLCSales Executive for Renner Italia & Emperor Wood Coating at Shaji Auto Paints Trading LLC
Abdulrahman OdehAbdulrahman Odeh
Project and development manager at Fujairah Adventures, Government of FujairahProject and development manager at Fujairah Adventures, Government of Fujairah
Anfal AlbloushiAnfal Albloushi
Customer Service & Planning Officer at Port Of Fujairah - Fujairah Oil Tanker TerminalsCustomer Service & Planning Officer at Port Of Fujairah - Fujairah Oil Tanker Terminals