SOORAJ Surendaran
Dubai
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
14
14
years of professional experience
Work History
Sales Manager
Intuit Micro Technology LLC
Dubai
08.2024 - Current
- Sales & Business Development: Driving sales for radiology DICOM, endoscopy software, Radiology PACS, and Telehealth devices across the UAE.
- Market Coverage: Managing sales for both government and private hospitals across the entire UAE.
- Client Relationship Management: Strong connections with key decision-makers, including purchase departments, radiology heads, and IT managers.
- Strategic Growth: Successfully expanding market share and driving revenue growth in the radiology and healthcare technology sector.
- Product Expertise: In-depth knowledge of radiology imaging solutions, PACS, telehealth, and endoscopy software.
- Government & Private Sector Experience: Extensive experience handling tenders, procurement processes, and regulatory requirements in the UAE healthcare sector.
- Sales Achievement: Proven track record of increasing sales and acquiring key hospital accounts.
- Collaborated with marketing team to create promotional materials for target customers.
Senior Product Specialist
Al Futtaim Medical
Dubai
01.2022 - 07.2024
- Managed product portfolios for five leading MNCs in the medical device and consumables sector: Telic S.A.U (Surgical & OT Consumables), IBERHOSPITEX (Advanced Wound Care), SPRY THERAPUTIC (NICU & ICU Consumables), TYTO CARE (Telehealth Devices), and UNI MAX (Laparoscopic & OT Consumables & Devices).
- Oversaw sales operations across UAE Government and private hospitals, ensuring full market coverage and strategic client engagement.
- Achieved 140% of annual targets in 2022 by leveraging market insights, tailored product strategies, and proactive sales execution.
- Developed and maintained strong relationships with key hospital decision-makers, KOLs, physicians, and non-medical staff to boost product adoption and market penetration.
- Implemented innovative market strategies that increased brand recognition and expanded the company’s footprint in a highly competitive healthcare landscape.
- Organized and led monthly ISP (In-Service Programs), CME (Continuing Medical Education) sessions, round table meetings, and multiple product demos, effectively educating healthcare professionals on product innovations and driving engagement.
- Earned the 2023 Best Salesperson Award for the GCC region from the principal company (TELIC S.A.U), recognizing exceptional sales performance and strategic client relationship management
Product Specialist Surgical Consumables
Dupharm LLC
Dubai
01.2020 - 02.2022
- Product Expertise: Managing top MNC brands, including Leonhard Lang GmbH (Surgical & OT Consumables), Neotech LLC (NICU Devices & Consumables), Metko (General Devices & Consumables), and Sterifeed (NICU & PICU Consumables).
- Consistent Sales Performance: Achieved 120%+ sales targets consecutively in 2020 and 2021.
- Market Coverage: Strong presence in government and private hospitals across the UAE.
- Customer Relationship Management: Established and maintained strong relationships with key decision-makers, purchase departments, and hospital management in both government and private sectors.
- Specialized Product Handling: Extensive experience in NICU, PICU, ICU, OT, and general hospital consumables.
- Provided technical support to customers experiencing difficulties with products or services.
- Provided feedback on customer satisfaction surveys related to product usage.
- Tracked performance metrics and wrote monthly sales reports.
Medical Representative
Gulf Rider Veterinary Medicines & Equipment
Dubai
07.2018 - 12.2019
- Experienced Medical Representative with a strong background in Endoscopy Devices and Consumables, managing sales and distribution across the UAE market.
- Expertise in developing relationships with key opinion leaders (KOLs), procurement teams, biomedical engineers, and healthcare professionals in both government and private hospitals.
- Proven track record of sales growth, market expansion, and strategic account management within the medical devices sector.
- Developed and implemented detailed plans for introducing new products to physicians and other healthcare providers.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Provided technical support to customers regarding product use and application.
Area Sales Manager
Cr Bard India
Kerala
03.2016 - 06.2018
- Managed entire Kerala territory for the Davol Division, specializing in hernia mesh and surgical devices.
- Achieved 180% sales growth in 2017, surpassing targets.
- Attended 300+ OT cases, providing in-theater support to surgeons.
- Successfully launched four new products in the territory.
- Achieved 100 OT cases within the first year of a new product launch.
- Provided inside OT support for doctors, ensuring seamless surgical procedures.
- Focused on laparoscopic and general surgeons, developing strong relationships.
- Established strong connections with both medical and non-medical staff across hospitals.
- Reviewed competitor's activities and devised measures to stay ahead in the market competition.
Area Sales Manager
Smith & Nephew India
Kerala
06.2011 - 02.2016
- Managed the Advanced Wound Care Division across Kerala, India
- Consistently achieved 120% sales target for four consecutive years
- Successfully launched new products:PICO (Negative Pressure Wound Therapy)
Allevyn Gentle Border (Advanced Foam Dressing)
Allevyn Silver (Silver Dressing)
- Awarded Best Sales Person – South India (2014)
- Provided 500+ OT case supports for wound care management
- Achieved 400+ unit sales for PICO within the first year of launch
- Organized and conducted ISP, CME, Round Table Meetings, and International Conferences
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Conducted market research and reported on competitors.
Education
Bachelor of Science -
Kerala University
INDIA 04-2010
Skills
- Sales management
- Client relationship management
- Market analysis
- Product training
- Team leadership
- Effective communication
- Customer engagement
- B to B sales
- Analytical problem solver
- Promotional sales events
- Brand-building strategies
Accomplishments
Al Futtaim Medical Dupharm LLC Smith & Nephew
- Best Sales Person Award (2023)
- Best Revenue Generator Award (2023)
- Telic S.A.U ( GCC Country best sales Man)
- Best Sales Award (2023)
- Salesman Award (2021)
- Best Salesman Award – South India (2014)
- Best New Product Launch Award (2016) – Achieved 150% against target
- Consistently awarded for new product launches (PICO brand)
Affiliations
- Enjoy traveling and learning about different healthcare systems.
- Attended industry conferences and workshops to stay updated on medical device trends.
- Led training sessions for new employees.
- Active participant in corporate sports leagues (Badminton, Cricket, Football ).
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Tamil
Advanced (C1)
C1
References
References available upon request.
Timeline
Sales Manager
Intuit Micro Technology LLC
08.2024 - Current
Senior Product Specialist
Al Futtaim Medical
01.2022 - 07.2024
Product Specialist Surgical Consumables
Dupharm LLC
01.2020 - 02.2022
Medical Representative
Gulf Rider Veterinary Medicines & Equipment
07.2018 - 12.2019
Area Sales Manager
Cr Bard India
03.2016 - 06.2018
Area Sales Manager
Smith & Nephew India
06.2011 - 02.2016
Bachelor of Science -
Kerala University
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