Souad Hammami
Dubai,United Arab Emirates
Summary
Dynamic Senior Sales Manager with 16+ years of experience driving revenue growth, developing strategic client relationships, and delivering integrated digital and print advertising solutions. Strong track record of managing key accounts, winning new business, developing customized commercial proposals, negotiating high-value deals, and consistently working toward and exceeding sales targets. Experienced in collaborating with media agencies, publishers, direct clients, and internal teams to create commercially effective campaigns.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work history
Senior Sales Manager
Choueiri Group
Dubai, UAE
2010.01 - 2025.12
- Lead digital and print advertising sales across four leading Arabic and English news platforms represented by Choueiri Group: Al Bayan, Emarat Al Youm, Emirates 24|7 and Dubai Post.
- Progressed from Sales Executive to Senior Sales Manager through multiple internal promotions, demonstrating sustained performance, commercial expertise and leadership capability.
- Manage and grow relationships with media agencies, planning and buying teams, boutique agencies, strategic partners and direct clients across the UAE.
- Drive new business development by identifying prospects, qualifying opportunities, arranging client meetings, delivering sales presentations and converting leads into revenue-generating accounts.
- Develop tailored advertising proposals, integrated campaigns, sponsorships, creative concepts and customized commercial solutions aligned with clients’ marketing objectives.
- Work closely with publishers and editorial teams to leverage editorial calendars and identify timely opportunities that increase advertising demand and revenue.
- Manage existing accounts proactively, identifying upselling and cross-selling opportunities through new packages, seasonal campaigns and customized solutions.
- Lead commercial negotiations, develop long-term partnerships and secure strategic deals designed to maximize revenue and client retention.
- Monitor competitive media activity, market opportunities and client feedback to refine sales strategies and strengthen revenue share.
- Prepare and monitor weekly and monthly sales forecasts, coverage plans and business development initiatives to support revenue growth and sales performance.
- Coordinate monthly media plans and account requirements with internal teams to ensure smooth campaign execution and effective client servicing.
- Maintain strong after-sales communication and account management standards, supporting client satisfaction, loyalty and repeat business.
- Stay current with industry trends, advertising products and market developments through sales training, trade shows, seminars and industry events including WAN-IFRA, Dubai Lynx, STEP and Campaign Middle East briefings
Sales Executive
Capital Group
Dubai, UAE
2009.01 - 2009.12
- Managed OOH advertising sales across Dubai and Abu Dhabi, including bridge banners, unipoles, lampposts, building wraps and hoardings.
- Advised direct clients and media agency buyers on suitable outdoor advertising formats based on campaign objectives and target audiences.
- Developed sales strategies and proactively approached new clients to expand market share and generate incremental revenue.
- Identified target brands and their media agencies across the region and developed relevant sales presentations and commercial proposals.
- Collaborated with media agencies and direct clients on media plans and creative advertising solutions.
- Negotiated advertising rates, campaign placements and commercial terms, converting opportunities into closed deals.
- Managed campaign delivery against client objectives and coordinated with production teams to ensure smooth installation and execution.
- Coordinated with the Municipality on visual and advertising approvals.
- Built and maintained client databases, developed existing accounts and generated new business opportunities.
- Represented the company at exhibitions and industry events to develop relationships with prospective and existing clients.
- Prepared weekly sales reports and consistently worked toward management-set sales targets while resolving client and campaign challenges
Fashion Sales Assistant
Burberry Middle East
Dubai, UAE
2007.01 - 2008.12
- Delivered premium customer service while representing Burberry’s heritage, values and British luxury positioning.
- Provided personalized styling advice and product recommendations across apparel, outerwear and accessories.
- Built and maintained relationships with local and international clientele through personalized service, CRM tools and consistent follow-up.
- Consistently contributed to and exceeded individual and team sales objectives, supporting overall store performance.
- Maintained Burberry’s visual merchandising and presentation standards to ensure a consistent luxury customer experience.
- Supported product launches, seasonal promotions and exclusive events to increase customer engagement and loyalty.
- Acted as a brand ambassador, demonstrating strong product knowledge, professionalism and attention to client needs.
Real Estate Agent
Folla Immobiliere
Sousse, Italy
2004.01 - 2006.12
- Marketed and sold residential properties in high-demand tourism and investment locations, including beachfront and resort developments.
- Conducted property viewings and provided tailored consultations based on clients’ lifestyle and investment objectives.
- Built and maintained relationships with property developers, investors and prospective buyers to generate leads and referrals.
- Monitored property market trends, pricing and valuations to provide clients with informed recommendations and comparative market analysis.
- Managed listing agreements, purchase contracts and required documentation in line with applicable real estate procedures.
- Promoted properties through publications, direct marketing, property portals and open-house events.
- Provided consistent follow-up and after-sales support to strengthen client satisfaction and long-term relationships.
Education
Bachelor's Degree - Business
Sousse High Institute of Business Management
Tunisia 2000.09 - 2004.09
Skills
- Experienced Media Sales Professional
- Solution-Driven Strategist
- Sales & Business development
- Confident communicator
- Strategic negotiator
- Strong work ethic
- Multitasking abilities
- Team collaboration
- Adaptability to change
- Client relationship management
- Friendly coworker
- Organized and focused
- Committed to continuous learning
LANGUAGES
Arabic
Native
English
Fluent
French
Fluent
Italian
Elementary
Spanish
Beginner
HOBBIES
Cooking, Reading interesting books, Dancing
PERSONAL DETAILS
- Date of birth: 15/11/1980
- Nationality: Tunisian
- Visa: Employment Visa
- Marital status: Single
DRIVING LICENSE
Driving license category: Dubai, UAE Since 2009
Timeline
Senior Sales Manager
Choueiri Group
2010.01 - 2025.12
Sales Executive
Capital Group
2009.01 - 2009.12
Fashion Sales Assistant
Burberry Middle East
2007.01 - 2008.12
Real Estate Agent
Folla Immobiliere
2004.01 - 2006.12
Bachelor's Degree - Business
Sousse High Institute of Business Management
2000.09 - 2004.09