Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Souphien Akhrif

Dubai

Summary

Strategic technology leader and CTO with 15+ years of experience across fintech, SaaS, and platform-based ventures. Former founder and CEO of the leading Salesforce consultancy in the Middle East, successfully acquired twice (by Emakina, then EPAM). Recognized for building technology vision, enabling partner ecosystems, and guiding enterprise-scale digital transformation. Skilled at engaging C-level executives, leading pre-sales cycles, and designing scalable multi-cloud architectures. Recently led the development of a next-generation financial services platform for SMEs in Europe, with full responsibility for strategy, infrastructure, compliance, and partner integrations. Actively expanding expertise in AI, cloud, and accelerated computing to complement 15+ years of SaaS and enterprise architecture leadership. Brings a proven record of partner enablement, solution evangelism, and executive advisory. Combines startup agility with enterprise-grade thinking to deliver scalable, secure, and user-centric solutions. Operates at the intersection of product, operations, and growth enablement.

Overview

10
10
years of professional experience

Work History

Strategic Lead

Meta Lean
Dubai
07.2023 - Current
  • Co-founded a digital consulting firm focused on workflow automation and business productivity using Monday.com.
  • Defined strategic positioning, offerings, and growth strategy.
  • Oversaw team structure, financials, and partner relations in the GCC region.
  • Focused on high-level direction and scalability, not hands-on delivery.
  • Founded Meta-Lean and delivered 50% YoY revenue growth, currently on track to double revenues (100% YoY)

Founder and CTO

Fintech Startup
07.2023 - 05.2025
  • Built and launched a fintech company focused on providing digital financial solutions for SMEs.
  • Personally invested in the company, funding its early development and growth.
  • Established strategic partnerships with providers specializing in cross-border payments, compliance, fraud prevention, card issuing, and back-office financial infrastructure.
  • Led the development of a mobile app and web portal, offering seamless digital onboarding, payments, and financial management tools.
  • Spearheaded product strategy, ensuring an intuitive user experience, infrastructure setup, and regulatory compliance.

Founder & CEO

Cloudworks (Salesforce)
Dubai
05.2015 - 07.2023
  • Founded Cloudworks as a one-person Salesforce consultancy and successfully scaled it to a 60-person team, serving multinational clients across industries.
  • Led end-to-end project execution, from presales and solution architecture to implementation, project management, and post-go-live support.
  • Acted as a Salesforce Consultant & Solution Architect, delivering high-impact solutions across Sales Cloud, Service Cloud, Marketing Cloud, and complex multi-cloud implementations.
  • Spearheaded presales efforts, leading discovery sessions, demos, and proposals, contributing to significant revenue growth.
  • Managed project delivery, ensuring scalable architectures, optimized processes, and adherence to best practices for enterprise clients.
  • Directed business development, securing key partnerships, expanding market presence, and increasing annual revenue.
  • Oversaw hiring, training, and leadership development, building a high-performance team of consultants, architects, and project managers.
  • Grew Cloudworks from inception (0 clients / 0 revenue) to a Salesforce consultancy with 60 employees, multi-million USD revenues, and 100% YoY growth, culminating in acquisitions by Emakina and EPAM
  • Clients served: “Scaled from 0 to 300+ customers in under 5 years.”
  • Markets expanded: “Expanded operations across GCC.”
  • Opened 3 offices in UAE, KSA and India
  • Employee Retention: “Achieved 97%+ employee retention in 5 years”

Education

Double Master's Degree - Computer Science, Business Management (MIAGE/SIC)

La Sorbonne University

Skills

  • Enterprise & Multi-Cloud Solutions

  • Salesforce Multi-Cloud Architecture (Sales, Service, Marketing, Experience Cloud)

  • SaaS & Platform Ecosystem Integration

  • Hybrid & Multi-Cloud Implementations

  • API Integrations & Microservices Exposure

  • End-to-End Solution Design & Proof-of-Concept Delivery

  • Full Pre-Sales Cycle Discovery, Demonstration, Proposal

  • Strategic CTO Leadership & Entrepreneurship

  • Venture building & scaling (Fintech, SaaS)

  • Strategic partnerships & go-to-market execution

  • Executive Client & Communication

  • Executive Stakeholder Management

  • C-level advisory across fintech, SaaS, and digital transformation

  • Field-facing technology leadership in enterprise engagements

  • Technical Sales Presentations & Evangelism

Websites

Timeline

Strategic Lead

Meta Lean
07.2023 - Current

Founder and CTO

Fintech Startup
07.2023 - 05.2025

Founder & CEO

Cloudworks (Salesforce)
05.2015 - 07.2023

Double Master's Degree - Computer Science, Business Management (MIAGE/SIC)

La Sorbonne University

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Souphien Akhrif