Summary
Overview
Work history
Education
Skills
Languages
Affiliations
References
Timeline
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Srinidhi RAVINDRANATH

Srinidhi RAVINDRANATH

DUBAI,United Arab Emirates

Summary

Results-driven professional with over 20 years of experience in sales development, aftermarket support, and technical service for industrial, marine, and heavy machinery sectors.

Over a decade of proven success in the Middle East, specializing in hydraulic and pneumatic systems, field service management, and warranty resolution.

Skilled in expanding market presence, supporting product launches, and driving customer retention through dealer/OEM engagement, hands-on training, and real-time technical support.

Adept at building sustainable business pipelines through reliable service and customer-focused solutions.

Overview

15
15
years of professional experience
5
5
years of post-secondary education

Work history

Sales Marketing Manager

United Global Services Company (TM)
DUBAI, UAE
10.2017 - Current

Responsible for driving 25% year-over-year business growth by managing sales operations and expanding presence across the Middle East aftermarket, industrial, and institutional markets.

Led the planning and execution of product releases, which contributed to approximately 10% of total annual sales growth through market-aligned development.

Oversaw the implementation of rapid pricing strategies, enabling faster market adaptation and improved competitiveness across product lines.

Managed a product-oriented portfolio, focusing on sustainable, customer-centric solutions tailored to regional demands and long-term value creation.

Handled strategic sales initiatives in the Middle East, with a specialization in B2B aftermarket, industrial, and institutional sales channels.

Area Sales Manager

Sabtech LLC
DUBAI, UAE
11.2016 - 10.2017

Served as Area Sales Manager for Sabtech, overseeing sales and service of aftermarket and replacement parts from multinational component manufacturers, including products for hydraulic and pneumatic systems in on-/off-highway and industrial segments.


Managed customer accounts across all GCC countries, delivering end-to-end support and maintaining strong relationships with clients in construction, transport, marine, and industrial sectors.


Acted as branch manager, handling complete operations—sales, inventory, technical service, and customer experience across the region.


Specialized in component distribution and lifecycle support, ensuring product availability, reliability, and fast turnaround for critical equipment applications.

Service Manager_Marine Hydraulic and Pneumatic Com

Solas Marine Services Group
DUBAI, UAE
07.2014 - 11.2016

Managed service operations for hydraulic components, filters, and pneumatic systems at Solas Marine Dubai, supporting marine, offshore, and industrial sectors.


Led on-site technical support across GCC countries, ensuring efficient installation, commissioning, and maintenance.


Provided hands-on training to dealers, OEMs, and internal sales teams, ensuring clear understanding of product applications, replacements, and maintenance best practices.

SERVICE MANAGER _ R&D SUPPORT

YUKEN INDIA LTD
DUBAI, UAE
08.2010 - 05.2014

Led pan-India service operations for Yuken India, managing installation and commissioning of heavy investment and intricate machinery projects for key clients.


Provided remote support across large geographies, delivering timely solutions and minimizing operational downtime.


Offered technical training and dealer support to all YUKEN distributors and key OEMs, strengthening partner capabilities and customer satisfaction.


Handled warranty resolution through root cause analysis, developing failure and resolution reports, and completing comprehensive 8D problem-solving analyses.

Education

Postgraduate Degree - MBA

ANNAMALAI UNIVERSITY
INDIA
08.2012 - 07.2014

Diploma of Education - Mechanical Engineering

KSIT
UAE
06.2002 - 07.2005

Skills

  • Product pricing strategies
  • Retail channel management
  • Pricing strategies designing

Languages

English
Advanced
Hindi
Advanced

Affiliations

  • Sports
  • Travel and Photography
  • Community Service

References

References available upon request.

Timeline

Sales Marketing Manager

United Global Services Company (TM)
10.2017 - Current

Area Sales Manager

Sabtech LLC
11.2016 - 10.2017

Service Manager_Marine Hydraulic and Pneumatic Com

Solas Marine Services Group
07.2014 - 11.2016

Postgraduate Degree - MBA

ANNAMALAI UNIVERSITY
08.2012 - 07.2014

SERVICE MANAGER _ R&D SUPPORT

YUKEN INDIA LTD
08.2010 - 05.2014

Diploma of Education - Mechanical Engineering

KSIT
06.2002 - 07.2005
Srinidhi RAVINDRANATH