SUBASH GIRI
Dubai
Summary
Results-driven sales professional with over 9 years of success in the FMCG industry, specializing in driving revenue growth, expanding market presence, and optimizing sales performance. Adept at managing key accounts, cultivating strong client relationships, and implementing data-driven strategies to enhance profitability. Proven ability to lead and mentor high-performing sales teams, streamline operations, and execute impactful business development initiatives. Expertise in territory expansion, product positioning, and vendor negotiations to drive market leadership. Committed to delivering tailored solutions, exceeding sales targets, and contributing to the overall success of dynamic FMCG enterprises in the UAE.
Overview
9
9
years of professional experience
Work History
KEY ACCOUNT ASSISTANT SALES MANAGER
FARM FRESH | GMG
07.2024 - Current
- Negotiate on Business development agreement and any agreement between two parties.
- Monitored and analyzed sales performance using CRM tools, providing actionable insights to senior management.
- Built and maintained strong relationships with key accounts, securing long-term partnerships and driving repeat business.
- Developed and executed retail strategies to launch new product lines, achieving successful market entry and growth.
- Conducted market research to stay updated on trends and customer preferences, ensuring competitive product offerings.
- Negotiated terms with distributors and retailers, maximizing profit margins while fostering strong partnerships.
- Identified new business opportunities and expanded market reach through strategic prospecting and pipeline development. Facilitated sales forecasting and budgeting, ensuring financial goals and targets were met.
- Carefully reviewing all deductions to ensure they are legitimate and in accordance with the agreed terms
KEY ACCOUNTS TERRITORY SALES SUPERVISOR
FARM FRESH | GMG
03.2023 - 07.2024
- Supported the development and execution of contractual agreements with key accounts.
- Conducted market research to analyze trends and competitor activities, adjusting sales strategies to stay competitive.
- Built and maintained strong relationships with key accounts to enhance customer loyalty and satisfaction.
- Supervised and mentored the sales team, providing training and support to improve performance.
- Monitored and analyzed sales performance using CRM tools, generating insights to refine strategies.
- Collaborated with account managers to design and execute promotional campaigns tailored to client needs.
- Ensured planogram compliance and optimized in-store product placement to maximize visibility and sales.
AREA / STRATEGIC & KEY ACCOUNT SALES EXECUTIVE
FARM FRESH | GMG
12.2020 - 07.2023
- Achieve monthly and yearly sales targets by effectively promoting products to customers.
- Develop and maintain strong, long-term relationships with retail partners and key accounts.
- Ensure optimal product placement and attractive displays in retail outlets according to company guidelines.
- Execute promotional campaigns to enhance product visibility and drive sales.
- Gather and report market trends, customer preferences, and competitor activities.
- Coordinate with logistics and operations teams to ensure timely and efficient product deliveries.
- Address customer inquiries and provide product training to retail staff to improve in-store performance.
KEY ACCOUNT SALES EXECUTIVE
MH ENTERPRISES LLC
01.2020 - 12.2020
- Scheduled and executed sales visits with prospective customers according to the journey plan to maximize market coverage.
- Maintained accurate sales records and performance metrics to ensure transparency and drive continuous improvement.
- Met and exceeded monthly sales targets through strategic planning and execution.
- Built and nurtured strong relationships with customers to enhance loyalty and retention.
- Ensured timely collection of payments within agreed credit limits, minimizing overdue accounts.
- Prepared and presented daily sales reports (DSR) and PTT presentations to track progress and inform management. Identified and recommended optimal Retail Selling Prices (RSP) for products to remain competitive.
- Actively participated in promotional events and campaigns to increase product awareness and drive sales
SALES CUM MERCHANDISER
BAQER MOHEBI ENTERPRISES
05.2017 - 12.2019
- Achieve monthly and yearly sales targets by effectively promoting products to customers.
- Develop and maintain strong, long-term relationships with retail partners and key accounts.
- Ensure optimal product placement and attractive displays in retail outlets according to company guidelines.
- Monitor inventory levels and coordinate replenishments to avoid stock shortages.
- Execute promotional campaigns to enhance product visibility and drive sales.
- Gather and report market trends, customer preferences, and competitor activities.
- Coordinate with logistics and operations teams to ensure timely and efficient product deliveries.
- Address customer inquiries and provide product training to retail staff to improve in-store performance.
RETAIL SALES MERCHANDISER
HYPERPANDA L.L.C
03.2016 - 04.2017
- Planned and developed effective merchandising strategies.
- Adjusted merchandise placement and maintained the tidiness of the selling area.
- Participated in full-store annual inventories to ensure accurate stock levels.
- Processed and followed up on orders, returning outdated products before deadlines.
- Prepared and presented daily or weekly sales reports to track performance.
- Ensured proper product displays to maximize sales and attract customers.
- Developed and maintained strong working relationships with store management.
- Communicated special needs or requests to the coordinator or manager.
- Focused on increasing sales to achieve set goals and targets.
- Analyzed category, product, and supplier performance, presenting findings to stakeholders.
Education
BBA - Business Administration And Management
IEC UNIVERSITY
11-2025
High School Diploma - Science
New Galaxy Higher Secondary School
01.2012
S.L.C - undefined
Universe English Boarding School
01.2010
Skills
- Sales Forecasting and Planning
- Customer Relationship Management
- Leadership and Team Management
- Negotiation and Persuasion
- Market Research and Competitive Analysis
- Creativity and Brand-Building
- Territory and Account Management
- Problem-Solving and Decision-Making
- Business Development and Lead Generation
- Data Analysis and Sales Reporting
- Product Knowledge and Technical Expertise
- Time Management and Prioritization
- Employee Training and Development
- Performance Evaluation and Feedback
- POS (Point of Sale) and Inventory Management
- Deduction Management
Languages
English
Hindi
Timeline
KEY ACCOUNT ASSISTANT SALES MANAGER
FARM FRESH | GMG
07.2024 - Current
KEY ACCOUNTS TERRITORY SALES SUPERVISOR
FARM FRESH | GMG
03.2023 - 07.2024
AREA / STRATEGIC & KEY ACCOUNT SALES EXECUTIVE
FARM FRESH | GMG
12.2020 - 07.2023
KEY ACCOUNT SALES EXECUTIVE
MH ENTERPRISES LLC
01.2020 - 12.2020
SALES CUM MERCHANDISER
BAQER MOHEBI ENTERPRISES
05.2017 - 12.2019
RETAIL SALES MERCHANDISER
HYPERPANDA L.L.C
03.2016 - 04.2017
High School Diploma - Science
New Galaxy Higher Secondary School
S.L.C - undefined
Universe English Boarding School
BBA - Business Administration And Management
IEC UNIVERSITY
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