Subhi Bradai
Dubai
Summary
Sales Director with strong experience in driving revenue growth, building high-performing sales teams, and closing complex real estate deals in Dubai. Proven ability in turning around delayed and underperforming projects through strategic repositioning, pricing, and payment plan optimization. Experienced in market analysis, client relationship management, and expanding sales channels to consistently meet and exceed targets.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
Work history
Sales Director
Amer Al Ghurair Development
Dubai, UAE
2024.11 - Current
- Took over distressed / delayed project (Living Legends – Majan)
- Repositioned projects through optimized unit mix, strategic pricing, and tailored payment plans
- Drove project cash flow by structuring effective payment plans, accelerating collections, and converting inventory into revenue through strategic sales execution.
- Navigated complex negotiations to achieve favorable outcomes.
- Achieved approximately 75% sell-out under challenging market and operational conditions.
- Delivered strong revenue growth and restored project momentum, positioning developments for successful completion.
- Optimized sales tactics based on comprehensive market analysis.
- Facilitated deal closures by cultivating trust-based client relationships.
Head of sales
Tiger Properties
Dubai
2023.03 - 2024.10
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Analyzed sales to identify top-performing products.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Identified and qualified new sales prospects to continually meet targets.
- Managed over 50 customer inquiries daily, contributing to a 28% increase in sales.
- Drove Direct sales growth by identifying and securing opportunities in untapped markets.
Sales Manager
Benefits Properties
Dubai
2021.11 - 2023.03
- Created plans and communicated deadlines to complete projects on time.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Negotiated with developers to get exclusive offers.
- Generated company growth through market expansion and sales by implementing strategic business growth and retention initiatives.
- Met monthly time and budget targets
- Carried out day-to-day duties accurately and efficiently.
- Hired and trained dedicated and high-achieving sales teams.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
Real Estate Sales Team Leader
AL Shaikh Real Estate
Dubai
2015.05 - 2019.08
- Maintained detailed records with rental, sales and management of real estate.
- Developed joint affiliate relationships with other real estate professionals which helped to increase non-sales income.
- Ensure smooth running by organizing all office activities, transactions and responsibilities.
- Managed communication with landlords, tenants and contractors
- Ensured ongoing success of sales and marketing campaigns through targeted evaluation and strategy updates.
Property Consultant
Taasees Real Estate
Dubai
2012.03 - 2015.05
- Reviewed and analyzed property listings and understand clients need to provide the best customer service experience.
- Assisted in negotiations between all parties.
- Photographed all properties and set appointments to show for
prospective clients. - Generated lists of properties compatible with buyers' needs and financial resources.
- Answered phone calls and emails from potential and existing customers.
Sales Associate
H & M
Dubai
2009.01 - 2012.01
- Performed daily store opening, closing, and clothing procedure.
- Provided excellent customer service while on the selling floor, fitting room and front end.
- Daily check of store's garments ( replenishment, best selling , new
lines ) - Cooperate with visual merchandising team to set up floor shop properly.
- Ensure the store is tidy, clean and well organized.
Education
Master of Business Administration - Strategic Management and Leadership
York Saint John
United Kingdom 2023.01 - 2024.10
Skills
- Organization: Expert
- Communication: Expert
- Customer Service: Expert
- Sales: Advanced level
- Adaptability: Advanced level
- Office management: Expert
- Continuous improvements
- Territory sales management
- Sales process
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Sales Director
Amer Al Ghurair Development
2024.11 - Current
Head of sales
Tiger Properties
2023.03 - 2024.10
Master of Business Administration - Strategic Management and Leadership
York Saint John
2023.01 - 2024.10
Sales Manager
Benefits Properties
2021.11 - 2023.03
Real Estate Sales Team Leader
AL Shaikh Real Estate
2015.05 - 2019.08
Property Consultant
Taasees Real Estate
2012.03 - 2015.05
Sales Associate
H & M
2009.01 - 2012.01