Subrat Singh
CXO
Dubai,Dubai
Summary
Dynamic executive with a proven track record at Mohinani Group, transforming loss-making businesses into profitable ventures. Expert in business turnaround and digital transformation, achieving significant revenue growth and market leadership. Adept at building high-performance teams and fostering inclusive leadership, driving operational excellence across diverse markets.
Overview
26
26
years of professional experience
Work History
Chief Operating Officer – Consumer Business
Mohinani Group
Dubai
01.2022 - Current
- Transformed $92 million loss-making business into EBITDA-positive through margin improvement and operational overhaul.
- Achieved 8% growth in gross profit amid inflation by enhancing value chain and brand strategy.
- Secured exclusive rights for four global brands, revitalizing brand portfolio within first 12 months.
- Positioned Electromart as the leading e-commerce retailer in Ghana and Nigeria through digital strategies.
- Built and led cross-functional team of over 1,000 members across Africa, China, India, and Middle East.
Managing Director – CIS East Europe Middle East & Africa (CEMEA)
Midea Group
Dubai
01.2019 - 01.2022
- Scaled regional business revenue from $8M to $200M, achieving Global Top 3 BU in KPI for two years.
- Drove expansion into over 40 countries within three years, establishing three regional offices.
- Achieved #1 market share in Saudi Arabia and exceeded 10% market share in eight additional markets.
Director – Global Business Development
Midea HQ
China
01.2017 - 01.2019
- Revitalized Toshiba with an additional $100M in revenue across Russia, Italy, and EMEA on post-acquisition Toshiba integration.
- Directed global projects with key partners, including Samsung, Electrolux, and Walmart, to enhance business development.
- Spearheaded exclusive U.S. Product launch for Midea and Toshiba, facilitating entry into two major retailers (Lowe's and The Home Depot), and contributing to $500M revenue growth.
General Manager
Somotex Nigeria (Mohinani Group)
Nigeria
01.2015 - 01.2017
- Revived the $54 business unit to profit and established the distribution brand Midea's RAC leadership to market share number one.
- Invited to join the Midea Group as the Global OBM Head for Midea’s RAC division.
Country Manager & Europe Sales Director
VDC Technologies SPA
Rome
Sr. Manager (National Product Head)
Samsung Electronics India
New Delhi
Retail & Marketing Manager
Better Life Appliances ESAG
Dubai
Product Manager
Education
Executive MBA -
Hult International Business School
Dubai08-2024
Master of Marketing Management -
M.D University
India01-1996
SMP - Data & Decisions
University of Cambridge
Disruptive Innovation - Switzerland
IMD
Strategy in a VUCA World -
IIM Bangalore
Skills
- Business turnaround and P&L leadership
- Board collaboration and stakeholder alignment
- Retail and e-commerce strategy
- Inclusive leadership and workforce diversity
- Digital transformation execution
- Brand repositioning and revitalization
- Working capital and cost optimization
- High-performance team development
Availability
Open to global or regional leadership or consulting roles in Consumer Appliances Electronics & Retail sectors. Available for growth-stage transformation mandates or board-level engagements.
Affiliations
- Traveled to 80+ countries with a deep appreciation for global cuisines and food cultures
- Active CrossFit enthusiast and swimmer
- Relearning Italian in preparation for extended stays in Italy in the future
Accomplishments
- BBC World & GME Awared for SME best retail manager.
- Midea Group Global Executive Committee Member
- Midea Group executive director
- Voyager Mentor Leader at Midea Global Business
- Lagos Business School Visiting Faculty.
Timeline
Chief Operating Officer – Consumer Business
Mohinani Group
01.2022 - Current
Managing Director – CIS East Europe Middle East & Africa (CEMEA)
Midea Group
01.2019 - 01.2022
Director – Global Business Development
Midea HQ
01.2017 - 01.2019
General Manager
Somotex Nigeria (Mohinani Group)
01.2015 - 01.2017
Country Manager & Europe Sales Director
VDC Technologies SPA
Sr. Manager (National Product Head)
Samsung Electronics India
Retail & Marketing Manager
Better Life Appliances ESAG
Product Manager
Executive MBA -
Hult International Business School
Master of Marketing Management -
M.D University
SMP - Data & Decisions
University of Cambridge
Disruptive Innovation - Switzerland
IMD
Strategy in a VUCA World -
IIM Bangalore
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