Sudheesh Mohan
Dubai,UAE
Summary
Accomplished marketing professional with extensive expertise in marketing strategy development, product launch, and market research & analysis. Proven track record in data-driven decision making and go-to-market strategies, complemented by strong team leadership and mentorship skills. Adept at digital marketing and channel optimisation, strategic planning, and sales leadership. Demonstrated proficiency in negotiation, brand development, content creation, and customer focus. Skilled in competitive and trend analysis, customer relationship management, effective communication, conflict resolution, and value selling. Career goal: to leverage comprehensive marketing skills to drive business growth and innovation.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Regional Sales Manager - Middle East & Africa
THE MANITOWOC COMPANY
Dubai, UAE
01.2020 - 02.2025
- Lead the development and launch of new products, working closely with dealers, including product managers, and engineers.
- Maintain and develop the depth of the relation with the key accounts in the region
- Led sales, fostering new opportunities and expanding market reach
- Provide overall direction by defining and delivering sales strategy across the region, ensuring profitable growth and capturing market share with growth
- Facilitated business growth while upscaling business strategies in the region
- Analysing and presenting feasibility of growth and business development opportunities within the perimeter to management.
- Executed strategic sales plan ensuring revenue objectives in the Middle East and Africa region
- Identify and develop the partners throughout the region, development existing partners and replace the non-performers.
- Identified new business opportunities, driving expansion into untapped markets.
- Worked closely with key stakeholders ensuring product alignment with regional demands
- Collaborate with internal stakeholders to ensure alignment between marketing and product development activities, ensuring consistent messaging and seamless customer experiences.
- Manage the sales force with the distribution/dealer/partners in the region and give directional goals in order to achieve the overall regional strategic pillars
Regional Spare Parts Manager - MEI & Africa
THE MANITOWOC COMPANY
Dubai, UAE
01.2014 - 12.2019
- Fostered and maintained relationships with dealers and partners, overseeing after-sales business and expansion of after-sales capacity in the region
- Managed smooth import-export processes with regulatory authorities, distributors, logistics providers and key accounts for Manitowoc Cranes in the Middle East, Africa, and India region
- Drive and organizing marketing events, campaigns, and provided after-sales support to key accounts, while holding P&L responsibility for the spare parts business in relevant regions
- Manage the distributors, dealers and key accounts within the region and make sure the distribution of parts supply to the stakeholders on time.
- Coordinated with global distributors and warehouses to ensure shipment compliance and optimized supply chain operations, and executed improvement initiatives to improve logistics support in the region
- Planned logistics across international boundaries to reliably meet delivery requirements.
- Defined KPI targets to maintain solid standards of work in the team.
Warehouse and Logistics Manager - Middle East & Africa
THE MANITOWOC COMPANY
Dubai
01.2012 - 01.2014
- Managed regional parts distribution operations
- Ensured parts availability for all model launches
- Make sure the parts availability with in the dealerships for all the fast moving items and even for the strategic parts
- Maintain the sink betwee parts revenue margin and the cost of the logistics
Logistics & Warehouse Administration Supervisor
GENERAL MOTORS
Dubai
01.2011 - 01.2012
- Administration team shift planning to make sure the smooth order processing and invoicing
- Responsible for monthly 32m$ average invoicing by considering the different order type like VOR, SUP and STK and meet the customer
- Compile and distribute monthly reports of the warehouse operations to identify the area of improvements and challenges expectation
- Faced during the month
- Frequent communication with the customer service and dealer supply chain team to make sure the priorities are considered and smooth dispatch at the dealer end and quick empty tautliner/container returns
Warehouse Operations Supervisor
GENERAL MOTORS
Dubai, UAE
01.2008 - 01.2011
- Meter with more than 65k SKU's spare parts warehouse operations
- Performed all warehouse activities depends on the shift handles and ensured all processes and activities comply with safety and quality standards
- Managed all order process while ensuring dock availability for incoming and outgoing shipments
- Fulfilled equipment needs and labour efficiencies with the collaboration of other departments
- Enhanced efficiencies in shipping and receiving by monitoring and evaluating processes and procedures
- Estimated equipment and material needs for the year and planned the space utilization projects
- Led the inbound and outbound operations of an average of 250-300 container inbound and 400 -450 taut liners outbound operations with zero accident, least number of errors and quality centric packing and unitization of space
- Provided leadership and guidance a team with around 40 people which inclusive of quality, operations, process and inventory and customs with the best productivity of the team
- Involved in the WMS migrating project (Prologs to Exceed & Exceed to SAP) as the super user for warehouse inbound and outbound user rights
- Effectively changed and consolidated daily routine in order to reduce the operational cost by reducing the overtime, equipment utilization and 13% productivity improvement in 15 months period
Team Leader - Unitizing Operations
GENERAL MOTORS
Dubai, UAE
07.2007 - 01.2008
WMS & Operations Assistant
Sodexho
Abu Dhabi, UAE
01.2004 - 06.2007
Project Lead
HCL PROMPT CONSORTIUM
India
10.2001 - 12.2003
Education
Master of Business Administration -
Institute of Management Technology (IMT)
Dubai, UAE /2012 - /2014
Skills
- Marketing Strategy Development
- Product Launch and intro
- Market Research & Analysis
- Data-Driven Decision Making
- Go-to-Market Strategies
- Team Leadership & Mentorship
- Digital Marketing & Channel Optimization
- Strategic planning
- Strategic sales leadership
- Negotiation proficiency
- Brand Development & Content Creation
- Customer focus
- Brand and business development
- Competitive and trend analysis
- Digital marketing tactics
- Customer relationship management
- Effective communication
- Conflict Resolution
- Product knowledge
- Value selling
- Lead generation techniques
- Product launch expertise
- Key account management
- Supply chain optimization
- Sales team leadership
- Demand forecasting
- Inventory management
- Promotional strategies
- Technical sales support
- Financial modelling
- B2B sales expertise
- Distributor Management
- Client Relationship Management
- Customer service excellence
Certification
- Identify Sales Growth Opportunities
- Managing Your Sales Process
- 5S and Lean Management
- Certified Trade & Logistics Personal - Dubai Trade, JAFZA
- Lean Six Sigma - More Stream University
- Creating Positive Conversations with Challenging Customers
- Transitioning from Manager to Leader
References
References available upon request.
Timeline
Regional Sales Manager - Middle East & Africa
THE MANITOWOC COMPANY
01.2020 - 02.2025
Regional Spare Parts Manager - MEI & Africa
THE MANITOWOC COMPANY
01.2014 - 12.2019
Warehouse and Logistics Manager - Middle East & Africa
THE MANITOWOC COMPANY
01.2012 - 01.2014
Logistics & Warehouse Administration Supervisor
GENERAL MOTORS
01.2011 - 01.2012
Warehouse Operations Supervisor
GENERAL MOTORS
01.2008 - 01.2011
Team Leader - Unitizing Operations
GENERAL MOTORS
07.2007 - 01.2008
WMS & Operations Assistant
Sodexho
01.2004 - 06.2007
Project Lead
HCL PROMPT CONSORTIUM
10.2001 - 12.2003
Master of Business Administration -
Institute of Management Technology (IMT)
/2012 - /2014
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