General Manager
- Oversaw trading operations for welding, cutting, surface preparation, and automotive equipment.
- Managed brands such as Lincoln, BOSCH, Hunter, Blitz Rotary, Tech Lift, ELGI, WACHS, and KJELBERG.
- Directed a sales and service team of ~45 employees across Dubai and Abu Dhabi branches.
- Successfully steered business through challenges including the 2009 financial crisis and 2020 Covid lockdowns, maintaining profitability.
- Reported directly to the Chairman & Managing Director, advising on finance and technical sales.
- Expanded the company’s real estate investment portfolio, securing financial growth opportunities.