SUHA ALSHEIKH
Business Strategy & Communication Expert
Ajman
Summary
Innovative and resourceful, offering strategic mindset and strong problem-solving abilities. Equipped with insights into market trends and financial planning, coupled with skills in project management and team leadership. Capable of driving growth and fostering collaborative environment that leads to successful ventures.
Overview
9
9
years of professional experience
5
5
Certificates
2
2
Languages
Work History
Startup Founder & CEO
Alsheikh Nexus
07.2024 - Current
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Implemented effective marketing campaigns to increase brand recognition and attract new customers.
- Spearhead business strategy, brand positioning, and operations management for e-commerce ventures
- Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty.
- Developed strategic partnerships with key influencers and stakeholders to expand brand reach and awareness.
- Oversaw process documentation, compliance processes, and executive reporting to support decision-making.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed administrative coordination, scheduling, and project tracking across departments.
Business Strategy & Brand Director
Digital Plus Technology
01.2023 - 06.2024
- Developed and executed comprehensive business strategies aligned with organizational goals and market dynamics.
- Implemented operational improvements across functions, streamlining processes and reducing costs.
- Led successful initiatives to expand market presence and diversify product offerings, driving revenue growth.
- Collaborated with cross-functional teams to develop and launch successful product lines, increasing market share.
- Aligned internal teams around a unified brand vision, streamlining communication processes for greater efficiency.
- Provided strategic guidance to senior leadership, fostering innovation and achieving business excellence.
- Drove long-term strategic framework for marketing.
- Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
- Managed documentation, stakeholder communication, and workflow optimization.
- Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
- Assisted leadership in creating reports, policies, and process documentation to streamline operations.
Head of Communication
Tenchologya
06.2021 - 12.2022
- Developed and executed branding and marketing communication strategies across multiple industries, including food, banking, and health sectors.
- Conducted market research to identify emerging trends, informing communication strategy adjustments.
- Directed the creation of promotional materials, supporting sales efforts and product launches.
- Lead, measured, and optimized digital media campaigns effectiveness using data analytics tools, optimizing future tactics based on insights gained.
- Led cross-functional teams in executing high-impact marketing campaigns, resulting in increased sales leads.
- Enhanced employee engagement through targeted internal messaging and recognition programs.
- Oversaw communication workflows to ensure seamless coordination across traditional and digital platforms.
- Launched successful social media campaigns that drove follower growth and improved brand awareness online.
- Managed and mentored communication teams, fostering creativity, efficiency, and alignment with strategic objectives
- Created and managed social media campaigns to increase brand engagement.
- Managed stakeholder engagement, ensuring alignment with institutional and operational goals
- Coordinated with design and media teams to develop high-quality creative assets.
- Coordinated meetings, prepared official reports, and ensured compliance with internal procedures
Advertising Creative Specialist
Zain Sudan
03.2021 - 06.2021
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved team collaboration by initiating regular strategy meetings.
- Acted as the liaison between departments and agencies, ensuring seamless execution of projects
- Assisted in developing strategic plan that aligned with long-term company goals.
- Streamlined project delivery processes, reducing completion times significantly.
- Generated reports detailing findings and recommendations.
- Conducted regular reviews of operations and identified areas for improvement.
- Created and managed project plans, timelines and budgets.
- Managed internal documentation and compliance tracking, supporting institutional efficiency
- Provided strategic planning and workflow optimization recommendations
Communication Officer
Tenchologya
12.2020 - 03.2021
- Provided strategic advice to commercial teams, leading diverse marketing communication campaigns to align with organizational goals.
- Developed and executed branding and communication strategies for both international and local initiatives, enhancing brand visibility and market reach.
- Created and implemented Technologya comprehensive communications strategy, ensuring consistent and impactful messaging across all channels.
- Oversaw the creation of engaging and relevant content for digital, print, and social media platforms to build brand awareness and engagement.
- Coordinated with various departments, including product development and customer service, to align communication efforts with business objectives.
- Provided timely support in maintaining the company website, ensuring accurate information is accessible and up-to-date for all stakeholders.
- Analyzed data from communications campaigns to identify areas of improvement and make necessary adjustments for future success.
- Enhanced internal communication by implementing a company-wide intranet and newsletter system.
- Cultivated relationships with key industry influencers and journalists to secure positive press coverage for the organization.
- Assisted human resources department in developing employee communication strategies that fostered a positive work environment and strong company culture.'
- Increased website traffic through search engine optimization techniques targeting relevant keywords related to the organization''s products or services.
- Oversaw corporate branding initiatives to ensure consistency across all materials both internally and externally facing.
- Monitored news outlets daily to stay informed on industry trends, utilizing relevant information in crafting targeted messaging strategies.
- Collaborated with design team to ensure visual elements of marketing materials aligned with brand guidelines and effectively communicated key messaging.
- Collaborated with marketing team to create compelling content for various channels, driving audience reach and engagement.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
Marketing Communications & Branding Strategy Specialist
Nile Center for Technology Research
08.2016 - 12.2020
- Established the Marketing Communications and Branding Strategy department, creating a foundational framework for marketing excellence.
- Developed and executed comprehensive marketing strategies and promotional campaigns to elevate brand visibility and drive customer engagement.
- Strengthened NCTR’s online and offline presence by leveraging social media, website optimization, and participation in industry lead events.
- Organized and supervised local, regional, and international events, exhibitions, and workshops to promote brand awareness and foster industry relationships.
- Monitored and assessed the success of marketing campaigns, using data to refine strategies and optimize initiatives.
- Developed and implemented department policies, and process documentation.
- Managed internal reporting, and workflow coordination.
- Improved team collaboration by initiating regular strategy meetings.
- Facilitated workshops for professional development of junior staff members.
- Conducted regular reviews of operations and identified areas for improvement.
Executive Secretary
Nile Center for Technology Research
10.2015 - 07.2016
- Handled scheduling for executive's calendar and prepared meeting agenda and materials.
- Compiled comprehensive reports for the General Manager and Executive Committee, providing clear insights into operations and strategy.
- Provided high-level administrative support to senior executives, managing schedules, communications, and office logistics.
- Coordinated successful meetings and events by meticulously planning agendas, logistics, and materials.
- Improved internal communication by creating informative reports, presentations, and memos for executives and team members.
- Collaborated with various departments to develop cohesive strategies for achieving organizational goals.
- Served as a liaison between executives, staff members, clients, and stakeholders to maintain effective communication channels.
- Assisted in preparation of financial reports, budgeting and forecasting for executive office.
- Developed and implemented office policies and procedures to facilitate smooth workflow.
- Supported project completion through diligent tracking of milestones, deadlines, resources allocation making sure that all projects were executed successfully.
- Streamlined office operations, implementing digital filing systems that significantly reduced retrieval time
- Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
- Worked with senior management to initiate new projects and assist in various processes.
Education
Ph.D. - Business Administration
University of Khartoum
Khartoum, Sudan01-2027
MBA - Project Management
University of Khartoum
Khartoum, Sudan01-2019
Bachelors Degree - Management Studies
University of Khartoum
Khartoum, Sudan01-2015
Skills
Analytical Problem Solving
Internal communications
Structure Optimization
Marketing communications
Strategic Planning
Critical thinking
Project Coordination
Organizational skills
Market Analysis
Social media strategy
E-commerce strategy
Brand strategy
Certification
Certified Brand Manager – The American International Institute
Timeline
Startup Founder & CEO
Alsheikh Nexus
07.2024 - Current
Business Strategy & Brand Director
Digital Plus Technology
01.2023 - 06.2024
Head of Communication
Tenchologya
06.2021 - 12.2022
Advertising Creative Specialist
Zain Sudan
03.2021 - 06.2021
Communication Officer
Tenchologya
12.2020 - 03.2021
Marketing Communications & Branding Strategy Specialist
Nile Center for Technology Research
08.2016 - 12.2020
Executive Secretary
Nile Center for Technology Research
10.2015 - 07.2016
Ph.D. - Business Administration
University of Khartoum
MBA - Project Management
University of Khartoum
Bachelors Degree - Management Studies
University of Khartoum