Sukesh Byrappa
Dubai
Summary
Diligent Retention Manager possessing strong background in customer satisfaction and loyalty. Skilled in developing effective retention strategies, improving customer engagement processes, and ensuring customer resolution goals are met. Strengths include strategic thinking, problem-solving skills, and a proven ability to lead teams towards success. Previous roles demonstrate significant impact on increasing customer retention rates and overall business growth.
Overview
7
7
years of professional experience
Work History
Growth & Retention Manager
SSS Innovative Technology LLC
Dubai
05.2024 - Current
- Spearheaded acquisition team utilizing Google & Meta Ads
- Ensuring efficient integration of new affiliates
- Overseeing team performance in customer service and retention
- Achieved cost reductions in both acquisition and retention via creative implementation
- Managed budgeting process for marketing campaigns, ensuring resources were allocated efficiently across channels.
- Led cross-functional teams in developing innovative solutions to drive revenue growth.
Senior Retention Specialist
SSS Innovative Technology LLC
Dubai
04.2023 - 05.2024
- Directed team executing player retention strategies and promotions
- Manage VIP player relations to offer customized experiences
- Achieved continuous growth through market exploration
- Developed strategies to improve customer experience and increase loyalty.
- Analyzed customer data to identify trends that could be used to reduce churn rate.
Asst Manager – Growth & Retentions
Shopsense Retail Technologies LTD
Mumbai
01.2022 - 04.2023
- Strategize marketing campaigns to reduce funnel drops, optimizing customer journeys, improve customer experience on product, retain customers by various experiments on segments, increase traffic on web and app
- Analyze brands to be focused, cross-promotions via alliance, onboarding affiliates with different models
- Monitor performance of each channel, deep-dive into sales funnel analysis, content effectiveness measurement etc, market research to follow trends and competition
- Guiding team members resolving bottlenecks to ensure timelines and processes are met
Senior Officer - CRM
Myntra designs Pvt LTD
Bangalore
10.2020 - 01.2022
- Created and deployed operational and management reporting dashboards using Excel and intranet tools
- Data extraction for daily reporting & Ad hoc analysis, daily operations by planning, executing and analyzing campaigns, run SQL Queries, coordinating with stakeholders
- Researched competitive offerings and identified opportunities for improving our product offering.
- Collaborated with other departments to develop promotional campaigns aimed at increasing retention rates.
- Utilized CRM software to track customer interactions, record feedback, and monitor progress towards goals.
Retention Specialist
HP PPS Services India Pvt LTD
Bangalore
09.2017 - 01.2020
- Executed end-to-end campaigns efficiently
- Collected customer feedback and created communication templates including SMS
- Performed regular follow-up calls with customers to ensure their satisfaction with products and services.
- Provided detailed reports on customer feedback and retention metrics for management review.
Education
Post Graduation Diploma - Advertising
Annamalai University
ChennaiBachelor of Engineering -
East Point College of Engineering and Technology
BangalorePre-University - Physics, Chemistry, Biology, Mathematics, Languages
St. Joseph’s Pre-University College
BangaloreSecondary Education - Languages, Mathematics, General Science, Social Studies
Kairalee Nilayam High School
BangaloreSkills
- CleverTap
- MoEngage
- WebEngage
- Silverpop
- OneSignal
- Aweber
- IZooto
- Mail Marketer
- Zoom Mail
- Email Octopus
- Push notifications
- SMS
- Emails
- Web Push Notification
- Desktop Notifications
- Inapp
- SQL
- Google Looker Studio
- Google Analytics
- Mobile Marketing Platform (Branch)
- Algolia
- Segment
- Basic HTML
- Appfront
Currentresidence
Dubai, UAE
Phone
+971-542350568, +91-9538978129
Accomplishments
- Fynd Star: Received this award for taking full ownership of Growth & Retention initiatives, driving key activities with dedication and ensuring successful outcomes.
- Make It Happen: Honored with an award at Myntra this quarter for consistently going the extra mile, even when resources were stretched thin.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Telugu
Advanced (C1)
C1
Timeline
Growth & Retention Manager
SSS Innovative Technology LLC
05.2024 - Current
Senior Retention Specialist
SSS Innovative Technology LLC
04.2023 - 05.2024
Asst Manager – Growth & Retentions
Shopsense Retail Technologies LTD
01.2022 - 04.2023
Senior Officer - CRM
Myntra designs Pvt LTD
10.2020 - 01.2022
Retention Specialist
HP PPS Services India Pvt LTD
09.2017 - 01.2020
Post Graduation Diploma - Advertising
Annamalai University
Bachelor of Engineering -
East Point College of Engineering and Technology
Pre-University - Physics, Chemistry, Biology, Mathematics, Languages
St. Joseph’s Pre-University College
Secondary Education - Languages, Mathematics, General Science, Social Studies
Kairalee Nilayam High School
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