Suraj Suryanarayan
Dubai
Summary
Accomplished growth marketing professional with expertise in branding, retention, and performance marketing. Proven track record in driving double-digit revenue growth through effective CRM, digital advertising, and social media marketing strategies. Skilled in digital analytics, affiliate marketing, SEO & app store optimisation, and on-platform marketing. Adept at leveraging data analytics and digital marketing automation to enhance campaign performance and achieve business objectives. Committed to continuous improvement and innovation in digital marketing to support long-term revenue models.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Manager - Growth
Almosafer Travel Group
Dubai
10.2022 - 11.2024
- Driving the strategy and execution of Business & Audience Growth to drive Incremental revenue & growth
- Drove an incremental 15% of overall business revenue upward with a positive 4% on CM3 using the following strategies
- Achieved a 30% increase in user acquisition at no cost through connecting Mobile Web Users to the App thus increasing user stickiness and intent to conversion
- Spearheaded the creation of the Merchandising division, by creating the merchandising framework & roadmap
- The merchandising efforts resulted in 8% incremental revenue growth
- Architected a data-driven digital branding framework & roadmap
- Increased brand consideration by 3% and added 1.2 mil users per campaign to the consideration funnel through impactful messaging, media selection, and audience segmentation per annum
- Launched & grew the Cross Sell & Abandon Cart strategies by building a centralized roadmap & strategy for targeting
- Delivered a combined 8% contribution to overall business from these activities
- Grew New User Acquisition through identification of cost effective channels
- Example - Drove a 40% increase in sales through call center & retail channel using digital & offline activations
- Architected a new product's initial growth phase with providing vital insights & assist for marketing, sourcing, & products to quickly scale
Manager - Digital Marketing
Licious
Bengaluru
11.2021 - 10.2022
- Driving the strategy and execution of performance marketing & digital branding to drive revenue & growth
- Led a new user acquisition strategy that achieved a 5x increase in new users within a year, while simultaneously reducing cost-per-acquisition (CAC) by 75% quarter-over-quarter
- Migrated digital marketing operations in-house, saving the company INR 6 lakhs per month
- This brought greater control and flexibility to our marketing efforts
- Utilized data analysis to identify user drop-off points in the purchase journey
- This enabled us to segment user groups with higher acquisition potential
- Developed and launched digital branding campaigns aligned with brand strategy, resulting in a 10% increase in brand awareness and a 3% lift in user consideration, ultimately contributing to higher user acquisition
- Oversaw multiple projects that streamlined our digital marketing operations, including product feed setup, leak-proof data integration, real-time performance dashboards, seasonal campaigns, and leveraging sampler products to attract new users
Manager - Digital Marketing
Gauss Networks Pvt. Ltd (Adda52)
Bengaluru
01.2021 - 11.2021
- Driving the strategy and execution of performance marketing & digital branding to drive revenue & growth
- Led a team of 3 digital marketers (paid & organic) to achieve a 40% increase in new user acquisition
- Developed a comprehensive communication framework, optimizing the user journey from initial view to conversion
- Spearheaded the development of interactive HTML5 ads tailored to seasonal events
- This innovative approach reduced click costs by 30%
Associate Manager - Performance Marketing
Myntra Pvt. Ltd
Bengaluru
08.2020 - 01.2021
- Managing the performance marketing campaigns on Google & Facebook including Search, Shopping, App Install & Engagement, Re-targeting Campaigns with a budget of INR 1 cr/month
- Managed performance marketing across various channels, including app marketing, display advertising, social media marketing, affiliate marketing, and contextual advertising
- Delivered an average ROI of 10:1 across 4 major sales, exceeding expectations with a 15:1 ROI during the year's biggest fashion sale
- Developed a pixel-based identifier approach that effectively increased user acquisition and repeat purchases
- Implemented a drip campaign model on paid platforms to optimize retargeting efforts and identify user drop-off points beyond our digital presence
Assistant Manager - Digital Marketing
Cleartrip Pvt. Ltd
Bengaluru
02.2018 - 07.2020
- Managed a monthly performance marketing budget of Rs
- 1.5 - 2 Cr/month across markets and successfully scaled bookings at the optimal cost per booking
- Spearheaded digital marketing operations in 3 key markets (India Inbound, Outbound & KSA), achieving a consistent 10% QoQ growth in existing customers and a remarkable 15% QoQ increase in new customer acquisition
- Developed a long-lasting, contextual search campaign structure that delivered a 20% reduction in cost while maintaining campaign effectiveness
- Executed successful display advertising campaigns across social and GDN networks, driving a significant 25% year-on-year growth in new customer acquisition
- Created and optimized retargeting campaigns that segmented users based on their interactions, leading to a more personalized user experience and potentially increased engagement and conversions
Digital Marketing Strategist
Purplepatch LLP
Chennai
06.2016 - 01.2018
- Handled the Agencies Digital Marketing Portfolio for clients from ecommerce, e-learning, and product verticals
- Managed a consolidated monthly budget of $100,000 across organic, paid, and CRM media channels
- Delivered a 1.5x increase in leads with a 25% reduction in cost-per-acquisition (CPA) within a year for an EdTech startup
- Developed on-page, off-page, and content strategies across diverse industries, resulting in a 30% improvement in organic traffic and search ranking for a technology company within 6 months
- Increased user acquisition by 30% for an e-commerce startup through engaging social media contests and campaigns
- Developed an acquisition strategy for an early-stage online beauty brand, leading to a consistent 15% month-on-month growth in new user acquisition
Junior Marketing Strategist
Xerago Pvt. Ltd
Chennai
04.2014 - 01.2016
- Executed & Collaborated to provide solutions for business challenges for clients from BFSI, ecommerce, Automotive, Telecom, & Retail industries
- Managed a brand campaign measurement and analysis project for a software client
- Delivered a real-time campaign dashboard with key insights to optimize future marketing efforts
- Planned and executed a targeted brand campaign for an online religious commerce client in Tamil Nadu
- Developed result-oriented marketing campaigns for clients, tailoring strategies based on their volume potential, coupon utilization, and price parity considerations
- Developed a comprehensive go-to-market (GTM) strategy for an early-stage software client
Marketing Associate
VenPep Solutions Pvt. Ltd
Bengaluru
01.2013 - 03.2014
- Boosted website traffic and brand awareness by 40% through a comprehensive digital marketing strategy
- Developed effective social media strategies that increased engagement by 25%
- Executed a targeted CRM campaign that resulted in a 50% increase in vendor signups
Education
Masters in Business Administration - Business
Anna University
Chennai 07.2011 - 05.2013
Bachelor of Commerce - Commerce
SRM University
Chennai 05.2008 - 05.2011
Skills
- Growth Marketing
- Branding
- Retention
- Performance Marketing
- CRM
- Digital Advertising
- Social Media Marketing
- Digital Analytics
- Affiliate Marketing
- SEO & App Store Optimization
- On Platform Marketing
- Digital marketing
- Digital marketing strategies
- Data analytics
- Digital marketing automation
- Double-digit revenue growth
- Revenue models
Certification
- Google Adwords
- Mobile Marketing
- Search Engine Optimization
- R Data Analysis
Tools Knowledge
- Google Adwords
- Facebook Ads
- Snapchat Ads
- App Store Ads
- DV360
- Singular
- Appsflyer
- Branch
- Google Tag Manager
- Google Analytics
- Moengage
- Segment
- SEO Webmaster
- Clevertap
- SEM Rush
- Hotjar
- Active Campaign
Timeline
Manager - Growth
Almosafer Travel Group
10.2022 - 11.2024
Manager - Digital Marketing
Licious
11.2021 - 10.2022
Manager - Digital Marketing
Gauss Networks Pvt. Ltd (Adda52)
01.2021 - 11.2021
Associate Manager - Performance Marketing
Myntra Pvt. Ltd
08.2020 - 01.2021
Assistant Manager - Digital Marketing
Cleartrip Pvt. Ltd
02.2018 - 07.2020
Digital Marketing Strategist
Purplepatch LLP
06.2016 - 01.2018
Junior Marketing Strategist
Xerago Pvt. Ltd
04.2014 - 01.2016
Marketing Associate
VenPep Solutions Pvt. Ltd
01.2013 - 03.2014
Masters in Business Administration - Business
Anna University
07.2011 - 05.2013
Bachelor of Commerce - Commerce
SRM University
05.2008 - 05.2011
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