Sales Director with over 20 years of techno-commercial experience in IT, telecom, and media technology in the Middle East. Specializes in consultative selling and aligning technology solutions with business objectives. Proven ability to lead sales strategies, develop partner ecosystems, and drive digital transformation. Achievements include delivering high-value solutions such as IP networks, SDN, and AI platforms that enhance regional growth and revenue.
Overview
23
23
years of professional experience
Work history
Sales Director – MENA Region
MediaGuru Consultants FZ-LLC
Dubai
03.2024 - 09.2025
Leading the sales and marketing of MediaGuru’s core portfolio of solutions to major broadcasters, content providers and service providers in the region – including content digitization, system integration, AI-powered media solutions for OTT and broadcasters.
Identifying and developing channel partnerships across the region
Managing key accounts
Managing bids/response to RFP in alignment with solution architects and solution teams.
Develop Go-to-market plans for AI-powered platforms for enterprises and education institutions across the region.
Representing the company at industry shows and marketing events.
Sales Manager – Middle East, Africa & Turkey
Nevion (A Sony Group Company)
Dubai
06.2009 - 12.2023
Led regional sales for media technology and SDN-based networking solutions, bridging traditional IT infrastructure and modern media workflows, driving the adoption of software-defined and virtualized environments.
Spearheaded the digital transformation of broadcast workflows, supporting the industry-wide transition from SDI to IP-based media solutions.
Expanded market footprint with telecom operators, broadcasters, and system integrators across MEA and Turkey, developing strategic relationships and closing large value deals.
Delivered consultative solution sales, combining technical workshops, proof-of-concepts, and tailored demonstrations to guide clients through IP migration, virtualization, and AI-enabled solutions.
Provided strategic market insights and feedback to HQ, influencing product roadmaps and aligning offerings with local project requirements and emerging customer needs.
Consistently exceeded sales targets, generating growth in underpenetrated markets and increasing regional revenue contribution year-over-year.
Cultivated strong partnerships with C-level stakeholders in broadcasters and system integrators, establishing long-term relationships and trusted advisor status.
Supported marketing and thought leadership initiatives by representing the company at global industry events, conferences, and trade shows, reinforcing brand positioning in emerging technology segments.
Drove the shift from hardware-centric to software-driven solutions, promoting adoption of virtualized platforms and remote production solutions.
Sales Manager-Middle East
Alphatron Broadcast Systems
Dubai
12.2007 - 05.2009
Responsible for driving sales across the Middle East region, achieving revenue targets and expanding market presence.
Developed and nurtured key client relationships, representing the company with telecom operators, broadcasters, and system integrators.
Led marketing and promotion of broadcast media products, collaborating closely with major system integrators to position offerings effectively.
Designed and executed sales strategies and channel development for multiple broadcast product brands, including TVLogic, IDX, and CamRade.
Identified and pursued strategic project opportunities for Publitronic playout systems, delivering cost-effective solutions for both small and large broadcasters, as well as media transport network solutions.
Conducted product presentations and requirement assessments with potential customers, translating client needs into actionable solutions.
Coordinated with the engineering team in Rotterdam on large-scale projects, ensuring seamless information flow and alignment between clients and technical teams.
Reported directly to the Managing Director, taking ownership of regional sales performance, forecasting, and strategic planning to achieve growth objectives.
Project Manager – Telecom Solutions
International Agencies Co. Ltd. (S&I Division)
12.2002 - 11.2007
Served as Project Manager for the migration of legacy switching networks at Batelco to NGN and MSAN together with Huawei, leading the deployment team and ensuring successful execution of network projects.
Worked as Technical team lead on deputation with Huawei, coordinating cross-functional teams and maintaining client engagement throughout the project lifecycle.
Worked as Technical lead for Tektronix SS7 signaling system for the fraud management and detection project at Batelco.
Engaged in Telecom and Broadcast project sales, collaborating with customers at the pre-tender stage to analyze requirements, design tailored solutions, and prepare competitive tender submissions.
Managed sales of Telecom and Video Test & Measurement equipment (Tektronix, EXFO), conducting technical presentations, demonstrations, and workshops to drive adoption and support customer decision-making.
Built and maintained strong relationships with key principals and strategic customers.
Represented the company at channel partner conferences, technical trainings, and product/sales workshops.
Education
Master of Business Administration - Strategic Marketing and Project Management
Solution & Technology Expertise: IT & Telecom Infrastructure (IP Networks, SDN, Cloud, MSAN, DSLAM) Broadcast & Media over IP Solutions AI & Digitization Solutions