Susan Mathew
Analyst
Dubai
Summary
A luxury fashion marketing strategist & analyst,with in depth practical knowledge in the field of Economics, Business and Marketing. Have a keen interest in fashion retail management, merchandising ,fashion blogging & styling. An ambitious seeker looking to add on the energy and innovative spirit to a competitive work environment.
Overview
2
2
years of professional experience
20
20
years of post-secondary education
5
5
Languages
Work History
Analyst
Liquid
Dubai
12.2021 - Current
- Utilized data visualization tools to identify and analyse the business insights of e-tailers like Amazon and Noon for various clients . Clientele includes P&G, Nestle, PepsiCo and Johnson &Johnson.
- Identified, analyzed and interpreted trends or patterns in complex data sets for various FMCG products.
- Handled Amazon advertising for various clients
-Created and managed digital ad campaigns.
-Optimize budgets and spend according to ad performance.
-Analyzed data to determine ways to optimize performance to
improve conversion rates, open percentages, and other key
metrics.
- Created monthly traffic reports which included majority GCC e-tailers.
Luxury Fashion Marketing Intern
The Luxury Closet
Dubai
12.2020 - 09.2021
- Created innovative marketing strategy themes for customer journeys
- This included the selection of various product lines from Luxury brands like Gucci,
- Chanel, Dior, Louis Vuitton &more
- Analyzed and selected data for marketing campaigns, monitored and reported campaign performances
- Generated weekly reports on marketing campaign progress and performance, including the creation of all post-campaign analyses, insights, and recommendations
- Created marketing campaign data research & execution -including presentations on upcoming trends by using customer demographics
- Prepared brand collection generation on dashboards & curated emails based on local trends and customer demographics reports
- Copywriting: wrote fashion/ editorial copy for banners, top bar titles, and push notifications for various email marketing campaigns
- Assisted in styling photoshoots for the marketing campaigns
- Updated landing pages on the website and mobile app
- Supported the design team with innovative layout ideas for marketing initiatives and branding efforts.
Data Analyst Intern
Liv Bank, Emirates NBD
Dubai
04.2019 - 05.2019
- Analyzed goal accounts and customer demographics
- Summarized the analysis of the respective data
- Engaged in development campaigns
- Helped in marketing strategies during the world cup tournament 2019
- Liv Bank Account reviewing
- Internship under arts and crafts department , Al Noor
- Training Centre With Disabilties
Education
BSc Economics - Economics
Symbiosis School of Economics
01.2017 - 08.2020
Fashion & Luxury Brand Management - Brand Management
FAD INSTITUTE OF LUXURY BRAND MANAGEMENT
Dubai,UAE 09.2020 - 11.2020
High School Diploma -
The Millennium School Dubai
Dubai 04.2003 - 04.2017
Fashion Styling &Image Making, Business Of Fashion - undefined
Business of Fashion
07.2020 - 08.2020
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Duke University
07.2020 - 09.2021
Business Of Fashion
01.2020 - 01.2021
Skills
ECRM Data AnalystDigital MerchandisingGoogle AnalyticsEXCELPower BIProject ManagementBranding & PR CommunicationsDigital Content PromotionFashion StylingInfluencer Strategy
Datapine
Data Analysis
Timeline
Analyst
Liquid
12.2021 - Current
Luxury Fashion Marketing Intern
The Luxury Closet
12.2020 - 09.2021
Fashion & Luxury Brand Management - Brand Management
FAD INSTITUTE OF LUXURY BRAND MANAGEMENT
09.2020 - 11.2020
Business of Fashion
07.2020 - 08.2020
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Duke University
07.2020 - 09.2021
Business Of Fashion
01.2020 - 01.2021
Data Analyst Intern
Liv Bank, Emirates NBD
04.2019 - 05.2019
BSc Economics - Economics
Symbiosis School of Economics
01.2017 - 08.2020
High School Diploma -
The Millennium School Dubai
04.2003 - 04.2017