Susanth Surendran

Al Maya is one of the leading FMCG Distribution Company in UAE, Qatar, Kuwait and Oman and associates itself with 70+ partners like Oronamin C, Poccari, KRBL, KLF Nirmal, Ali Café, Luna, Coroli, American Kitchen, Sliver swan, Pearl Swan, Acorsa, Koka, Wonderful Pista and many more.

• Accountable for overall UAE business, with an annual turnover AED + 500 million.
• Leading and coaching 7 Key Account managers, 3 Area Managers, 3 Sales Supervisors, 33 Sales & Key Account Executives and 140 Merchandisers from division and working towards fulfilling company objectives and principal guidelines
• Leading to achieve revenue, market share, profitability and other strategic objectives
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Negotiated business transfer worth AED 22 Million in gross annual income.
• Improved sales processes to streamline customer acquisition and onboarding strategies.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Handled customer relations issues, enabling quick resolution and client satisfaction.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
• Organize and coordinate operations in ways that ensure maximum productivity
• Ensure Profitability of the business through effective negotiation and A&P Controls to ensure better return on investments
• Monthly business review presentation to the GM budget Vs. achievement by locations by brands and presenting FY outlook and way forward.
• Ensure effective monthly sales forecasting, stock management and execution of the stock management priorities
• Ensure market working on a regular basis including market intelligence, competitor tracking, conducting reviews and develop good commercial relationship with relevant stakeholders etc
• Managing negotiation with retailers to ensure that marketing and operational plans are in line with business plans.

Al Seer Group is the largest FMCG distribution company in the UAE and Oman works exclusively with the top MNC has to be region's most preferred Brand Building partner.

• Exceeded targets by building, directing and motivating high-performing sales team.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Ensure Profitability of the business through effective negotiation and A&P Controls to ensure better return on investments
• Leading and coaching 23 KAE & Territory Executives, 3 Supervisors and 36 Merchandisers from division and working towards fulfilling company objectives and principal guidelines
• Monthly business review presentation to the GM and CEO detailing budget Vs. achievement by locations by brands and presenting FY outlook and way forward. Played an active part in forecasting with the supply chain to improve stock handling.
• Ensure effective monthly sales forecasting, stock management and execution of the stock management priorities
• Developing Category growth strategy in alignment with marketing priorities and enabling growth in Modern and Traditional Trade Channels.
• Managing negotiation with retailers to ensure that marketing and operational plans are in line with business plans.
• Ensure market working on a regular basis including market intelligence, competitor tracking, conducting reviews and develop good commercial relationship with relevant stakeholders etc
• Regular monitoring of the service levels of distributors to improve their efficiency in managing business in line with the goals
• Working Closely with Strategic Partners (Carrefour and Lulu) to drive JBP.

• Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
• Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
• Trained team members in successful strategies to meet operational and sales targets.

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Consistently achieved top ranking in revenue and profit growth.
• Developed and implemented strategic account plans to generate new, advantageous customers.

• Description
• Dealing with various types of customers like Lulu, Spinneys etc
• Able to handle more than one portfolio at a time
• Develop and manage key accounts of major departmental and specialty stores
• Develop detailed sales proposals tailored to suit the needs of specific client requirements
• Contact yearly rental spaces and maintain as per the Plano gram
• Organize localize promotion; coordinate with the management in the account to increase the sale of slow moving products
• Ensure effective execution in launch of new products
• Planning and implementing promotions & driving in store excellence activities through consistent, high quality secondary placements in prime Zones and cross merchandising.

• Planning and implementing strategies for Sales
• Preparation of Sales orders and their follow-ups
• To Co-ordinate with warehouse in charges for further requirements of goods to be purchased
• Handling various types of customers like Geant, Last chance etc
• Able to handle nicely various customers and creating healthy relation with them resulting into increase of timely sales.