Sushant Singh Chaudhary
Senior Manager - Digital Marketing
Summary
Digital marketing strategist with 11+ years of experience driving growth across ecommerce and service led verticals through data driven media, advanced MarTech, and personalized user journeys. Leading cross-functional teams, enabling market expansion, and optimizing performance across multi-market campaigns in MEA. Skilled in scaling both online transactions and high-value bookings through precision targeting, CRO, and market intelligence.
Overview
11
11
years of professional experience
Work History
Senior Manager Digital Marketing
GroupM - Dubai, United Arab Emirates
10.2024 - Current
- Manage a $55M+ media budget, delivering $1B+ in revenue at 6% COS; lead multi-market digital transformation across fintech, aviation, tourism, retail, lifestyle, and real estate, achieving 180% YoY portfolio growth and 10/10 client satisfaction on global accounts
- Drive market expansion strategy using GfK and Mordor Intelligence, scaling operations across GCC and MEA through localized media mix and consumer behavior insights
- Implement UAI Pass via server-side App APIs to unify user identity across channels, enabling precise targeting, CRO improvements, and seamless login/checkout flows
- Lead annual P&L forecasting and media planning across digital, eCommerce, loyalty, and app marketing functions
- Oversee creative development workflows, driving Dynamic Creative Optimization initiatives to personalize ad delivery and boost engagement
- Manage the launch of new website and app innovations, improving UX, retention, and conversion metrics through data-informed features and flow design
- Execute high-impact, cross-channel campaigns with Meta, Google, TikTok, Snapchat, Apple Search, Bing, Programmatic, and Affiliate partners
- Act as GMP platform expert (SA360, CM360, GA4), ensuring high-performance tracking, reporting, and campaign efficiency
- Direct SEO from technical audits to content strategy, including programmatic SEO and publisher collaboration
- Foster vendor partnerships to integrate the latest ad tech and inventory solutions
- Contribute to agency visibility through award submissions, blog features, client workshops, and educational seminars
Digital Marketing Manager
Nike, GMG - Dubai, United Arab Emirates
05.2022 - 10.2024
- Lead the performance marketing and affiliate marketing team ensuring successful planning, execution and optimization KPI's for marketing channels (Facebook, Google, Tiktok, Snapchat, RTB House, Criteo, Apple Search, Huawei and affiliate marketing partners) to drive strong ROAS, handling a budget of over 25M dh per annum.
- Improved performance marketing ROAS from 2.5 in Q1, 2022 to 4.5 in Q4, 2022, an increase by 80% in a span of 12 months. A remarkable growth in Revenue by 133% in the fiscal year 22-23 with 96% more investment and showed substantial improvement, increasing from 4.5 to 5.5 in FY 22-23.
- Integrations to drive improvements in marketing channels like deeplinking in FB, integrating tools like ROI Hunter to target best sellers and remove low stock products, feed optimization, implementing enhanced conversions in Google, use of conversions API to improve event match rates, reducing audience fragmentation etc.
- Contributed to the development of brand identity, including brand voice, visual identity, and brand positioning. Working closely with the category team and shared insights related to Price competitiveness.
- Implemented smart banner for multiple brands, that generates 39% higher organic installs and ITP rate improved by 20% compared with another channel.
- Collaborated with internal and external teams to execute brand activations, events, and sponsorships, amplifying brand presence and engagement.
- Trained in leveraging Moengage CRM for cultivating personalized customer relationships through app notifications and email campaigns, resulting in amplified brand loyalty and revenue growth.
- Build and plan the overall digital marketing and media roadmap based on e-comm trade calendar. Collaborated extensively with influencers and the branding team, contributing to the localization of global Nike assets in Arabic. Leading in marketing across five GCC markets. These experiences make me well-suited for this position.
- Conducted multiple experiments and A/B Testing, that includes, using Frames in DPA to increase the CTR, Arabic language visibility in Saudi.
- Coordinate with channel account managers to derive insights and develop GTM strategy for new brands and new market launches.
- Worked with the product, tech and analytics teams on projects that help improve marketing performance.
- Worked closely and Oversee agency performance for SEO, suggested and helped create the dedicated seasonal pages to improve the organic placement.
Paid Media Senior Specialist.
Google Operations Center - Gurugram, India
06.2021 - 05.2022
- Supporting Globally with EEA, NA, and APAC countries. Working over multiple languages I.e., French, Italian, German, Dutch, Swedish, and Spanish domains for PPC accounts.
- Creating, managing, and optimizing multiple platforms including Google Search, Google Shopping, and Display.
- Experienced with tools like Google Analytics, AdWords Editor, Google AdWords Front End, Merchant Center, Campaign Manager, DV360, SA360.
- Great understanding of the complex customer journey and marketing funnel. Onboarding New clients with App development and growth (Awareness, Consideration, Purchase, and Loyalty).
- Expertise in Multi-Language Keyword research. Frequent client interaction to understand their marketing goals.
- Optimization, technical assistance to Tier 1 clients (i.e., Nestle, Qatar Airways, Saudia Airlines, Indiabulls Real Estate, Loreal, Mothercare etc.)
- Research and competitor activities and analysis, to curate go-to-market strategies and recommendations for the clients.
- Led impactful product launches, optimized lead generation campaigns, and executed strategic brand positioning initiatives, effectively integrating marketing campaigns for award home furnishing retailers.
- I've been a part of a team and worked on various internal and external tool launches and BETA product launches for Google and improved the tools.
- Be informed about the latest trends and technologies used in the Google Ads space and upskill the team and organization.
Senior PPC Specialist (on-site Google)
Accenture - Gurugram, India
06.2016 - 06.2021
- Handled the LCS segment of Google's clientage whose minimum budget is more than $10,000 per day.
- Explaining to the clients about the new features of Google's services and explaining to them how to increase their profits.
- Connecting with the clients over a video call if they face any problem while handling the Google Ads and Google Merchant Center accounts for clients e.g. Amazon, Apple, Walmart, Nike etc.
- Advocating them about ways to improve the performance of their campaigns and pitching them to optimize their account or raise their account's budget.
- Helping the clients in achieving their monthly and quarterly marketing goals by providing assistance in implementing and optimizing PPC, CPM strategies in order to meet the ROI.
Business Analyst.
Cognizant Technologies - Gurugram, India
03.2014 - 06.2016
- Worked on Google Ads project for LCS clients as an account implementation expert.
- My core responsibilities were to analyze the query of the client and implement the changes as per the media plan. Implement changes on different networks (Display only, Search only, Shopping, Video, and Universal App Campaigns).
- Provided technical and optimization guidance to D2C brands on different campaign types to achieve their business goals
- Monitor quality assurance activities to determine compliance with corporate policy and procedures and train, guide, and mentor QA engineers, support and sustain personnel.
Education
Bachelors in Business Administration. -
M.B.G.P.G.College, Kumaun University, Nainital.
Nainital, India05-2011
Skills
- Marketing & Channel Strategy
- CRM & Marketing Automation – Lifecycle marketing using tools like HubSpot, MoEngage, Mailchimp, Klaviyo; CDP integration for omnichannel targeting
- SEO & Programmatic SEO
- Data & Attribution Analytics – GA4, Branch, Appsflyer, server-side APIs, predictive insights, cross-channel attribution
- E-commerce Strategy & Shopify Management – Store optimization, CRO, UX enhancements, and multichannel revenue scaling
- Customer Journey & Personalization – Server-side tracking, consent management (GDPR, ATT), DCO, tailored user flows
- Market Intelligence & Pricing Strategy – GFK, Mordor Intelligence, competitive pricing, GP margin planning
- Media Planning, Buying & P&L Management
- Leadership, Team Development & Collaboration
- Reporting & Analytics – Performance tracking and dashboarding with BigQuery, Looker Studio, Tableau, Power BI, and Supermetrics
Accomplishments
- Drove market expansion across GCC and MEA by leveraging tools like GFK and Mordor Intelligence to guide offline, online, and marketplace media mix strategies.
- Introduced and implemented server-side App APIs (e.g., UAI Pass) to unify user data, enabling advanced targeting, personalization, and analytics—significantly improving CRO, checkout, and user registration flow.
- Delivered 50% incremental paid media revenue from launch; consistently maintained a ROAS of 5x+.
- Saudi Arabia, a price-sensitive market, contributed 55% of total sales.
- Deployed Smartbanner, increasing organic app installs by 39% and improving install-to-purchase rate by 20%.
- Conducted pricing analysis to inform GP% targets and optimize traffic routing.
- Scaled app revenue share by 23% and sessions by 11% through optimized app install and engagement campaigns.
- Implemented ATT and consent flows to ensure GDPR and data compliance.
- Led end-to-end website migration from WordPress to Shopify, including banner creation and UX redesign.
- Actively supported corporate gifting programs and onsite brand events.
- Implemented scalable programmatic SEO by building high-intent filtered landing pages, enhancing internal linking structure and navigation, which led to a 300% YoY growth in organic traffic.
GroupM – Keyade
Nike
GMG – Sun & Sand Sports / Dropkick / Under Armour
Taroob
Timeline
Senior Manager Digital Marketing
GroupM - Dubai, United Arab Emirates
10.2024 - Current
Digital Marketing Manager
Nike, GMG - Dubai, United Arab Emirates
05.2022 - 10.2024
Paid Media Senior Specialist.
Google Operations Center - Gurugram, India
06.2021 - 05.2022
Senior PPC Specialist (on-site Google)
Accenture - Gurugram, India
06.2016 - 06.2021
Business Analyst.
Cognizant Technologies - Gurugram, India
03.2014 - 06.2016
Bachelors in Business Administration. -
M.B.G.P.G.College, Kumaun University, Nainital.
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