Swati Behera
Dubai,UAE
Summary
PERFORM, EARN, BE SOCIALLY RESPONSIBLE!
I have graduated with NIFT in Bachelor of fashion Technology, with a 7- year retail buying experience seeking a full-time position in the field of fashion buying where I can learn and grow at professional as well as personal level thereby directing my future endeavors as an asset to the organization.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
Work history
Buying – Asst. Buyer
Landmark Group - Home Box
Dubai, UAE
07.2024 - 07.2025
- Managing an annual buying budget of 8M+ with growth of 87%.
- Contributing to business growth by buying tight and right with apt merchandising, and planning strategies.
- Achieved 97% of sales budget in Mirrors, one of the important categories in the Gallery category.
- Working closely with vendors and logistics teams to negotiate cost prices, control freight expenses, and calculate accurate landing costs for better OTB planning and pricing strategy.
- Exceeded budget by 144% and delivered 31% growth in the Home Fragrance category during Ramadan season, through effective merchandising strategies.
- Achieved 18% year-over-year sales growth in the Autumn/Winter season for both Home Fragrance and Gallery category.
- Ensuring effective visual merchandising and the right product allocation across stores to maximize visibility, enhance customer experience, and drive sell-through.
- Executing range presentations and OTB planning to align buying decisions with financial targets and brand direction.
- Initiating product development by identifying market gaps, briefing designs, and coordinating with vendors to deliver commercially viable collections.
- Participated in the Canton and Jinhan Fair(October 2024 & April 2025) to identify emerging product trends, source new suppliers, and foster key business partnerships.
Buying – Asst. Buyer
Tata Trent Limited – Westside Home
Mumbai, India
01.2022 - 06.2024
- Managed end-to-end buying for 13 home décor subcategories, overseeing product curation and vendor relationships .
- Oversaw full category lifecycle—from design and product development to sales conversion—ensuring trend alignment and driving commercial success.
- Partnered with NGOs to integrate handcrafted products into the assortment, aligning with CSR goals and empowering local artisan communities.
- Managed visual merchandising across PAN India for all store grades (Small, Mid, Top), driving consistent brand execution and maximizing sales potential.
- Managed Strategy Planning for season intakes and range build.
- Streamlined inventory control with regular stock checks and updates.
- Merchandising/Trading – Worked closely with the merchandisers for OTB and buying, Following the range plan, tracking the sales for best and slow sellers to get the most profitable business.
Executive Buying
Firstcry.com
03.2019 - 01.2022
- Managed Buying for Kids Nightwear, Swim Wear, bottom wear, Bath Time, Socks and Tights and Core frocks & dresses, Core T-shirts and Medical Gear (Face Mask) Category (Boys & Girls).
- Manages 40+ vendors pan India.
- Directed cross-functional teams to execute high-impact projects for timely deliveries.
- Ensured inventory check - on time photoshoot - Content - Site Merchandising Team.
- Introduced new product lines to increase company visibility in the market.
- More than 120% growth was achieved for all the categories for AW21 season sales till date ensuring quick & timely deliveries.
- Managed sourcing, buying, merchandising, vendors and deliveries for 6 seasons with 100% growth across categories.
Merchandiser, Marketing & Communication
AIYYO
12.2017 - 03.2019
- Market Research – Collecting & analyzing the data obtained various platforms (Trade Shows – B2B & B2C) for enhancing the product in Indian market.
- Booking orders, confirming deliveries, raw material, Process flow monitoring, Managing accessories & trims, preparing internal order sheet and purchase orders, attend trades and vendor management.
- Ensured accurate pricing and labelling of all products on display.
- Boosted product visibility by creating appealing displays.
- Collaborated with suppliers, ensured timely delivery of products.
- Assessed inventory to identify restocking needs and minimize shortages.
Intern
Arvind Brands Lifestyle Limited
11.2016 - 02.2017
- Vendor selection, quality control, training workers.
- Prepared comprehensive reports to facilitate informed decision-making process.
- Strategic partnership development with vendors to optimize the product quality and eliminate buyer’s inspection requirement by Green Channel Initiative.
Intern
Brandix India Apparel City - Vishakapatnam
04.2015 - 06.2015
- Developed a comprehensive quality manual as part of commitment towards maintaining high standards across all organizational levels.
- Statistical quality control men’s undergarment brand like – Calvin Klein, Victoria Secret, Marks & Spencer and Tommy Hilfiger.
- Increased team productivity by taking diligent meeting minutes.
- Provided valuable support for successful company events and meetings.
Intern
Shri Dinesh Mills Limited
02.2014 - 02.2014
- Understanding textile production process from yarn spinning for fabric finishing.
Education
Bachelors of Fashion Technology - Apparel Production
National Institute of Fashion Technology
Gujarat , India 07.2013 - 07.2017
Intermediate Degree - Science
Delhi Public School
Korba, C.G. 01.2011 - 05.2013
Matric Degree - Matric
D.A.V Public School
01.2008 - 04.2010
Skills
- Fashion Buying
- Lifestyle Retail
- Range Building
- Vendor Management & Cost Negotiation
- Assortment Planning
- Inventory Management
- Good Organizational & Analytical Skills
- Learning & Adapting New Concepts & Challenges
- Fashion Trend Forecasting
- Pricing and Margin Strategy
- Supply chain Coordination
Timeline
Buying – Asst. Buyer
Landmark Group - Home Box
07.2024 - 07.2025
Buying – Asst. Buyer
Tata Trent Limited – Westside Home
01.2022 - 06.2024
Executive Buying
Firstcry.com
03.2019 - 01.2022
Merchandiser, Marketing & Communication
AIYYO
12.2017 - 03.2019
Intern
Arvind Brands Lifestyle Limited
11.2016 - 02.2017
Intern
Brandix India Apparel City - Vishakapatnam
04.2015 - 06.2015
Intern
Shri Dinesh Mills Limited
02.2014 - 02.2014
Bachelors of Fashion Technology - Apparel Production
National Institute of Fashion Technology
07.2013 - 07.2017
Intermediate Degree - Science
Delhi Public School
01.2011 - 05.2013
Matric Degree - Matric
D.A.V Public School
01.2008 - 04.2010
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