Swati Dubey

• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
• Used Microsoft Word and other software tools to create documents and other communications.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Maintained energy and enthusiasm in fast-paced environment.
• Resolved problems, improved operations and provided exceptional service.
• Developed team communications and information for meetings.
• Identified issues, analyzed information and provided solutions to problems.
• Coordinating with Brands to understand what exact requirement is, providing Information and the status of the production .
• Coordinating with Supplier on daily basis to maintain the given Timelines of each and every step of Production.
• Maintain Transparency between the Supplier and the Brand.
• Closing Orders and Punching before hand on Month end.
• Reviewing TP, designs , samples with Internal Designers and resolving the issues internally.
• Generating POs,Coordinating within team for Invoice and packaging list and ensuring the despatch of goods.

Deputy Manager/Brand Manager (Girls-2-16yrs)

· Ajio business -A fashion and lifestyle brand, is Reliance Retail's digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you'll find anywhere.

· I was working as a Brand Manager for Different format Like Ajiobusiness.com, Trends Small town and Trends extreme Value format.

· I am responsible for AOP target achievement

· Making Range Assortment (option Plan)

· Product selection

· Tracking OTB

· Achieving Sell thru Targets

· Making Buy plans

· Coordinating with other teams like Design/VM/online cataloguing/Production.

· Managing Day to Day activities like, Tracking PR status/Po creation/Article Creation etc.

Deputy Manager (Kids wear (All categories) 0-16yrs)

• Buying for all the 641 + stores for Tier 4 and 5 cities (Tehsils and Talukas). We have opened 100 stores in 1 year in different states.

• Working with Designers and Souring Team, Product managers for product finalization

• Planning assortment as per the demographic and Geographic segmentation

• Ensure sell thru targets

• OTB management

• Maintaining stock desirability in stores.

• Ensure end to end tracking of merchandise till the stock hits to the floor

• Performance analysis of Range

• Analysis of the product from every possible way

• Buying the right product for the right price of the right price on the right time.

• Fixture planning

• Buy plan closure, Assortment closure, detailed Attribute closure, Enrichment sheets closure on time, working Hand in Hand with Trends team for Designing product

• GTM- Closure of all the task on time, meeting the deadlines as per the process calendar. Vendor Management -Dealing with the vendors and also Introducing the right vendor for the category

• Predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue growth.

• To increase the profitability -Avoid markdowns by improving inventory visibility, elevate your brand and increase the perceived value of your merchandise, Increase your average order value, Optimize vendor relationships

• Risk management- the forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact. Overall managing all the variable factors which can impact the business.

• Co-develop (along with Merchandiser) the annual sales strategy & forecasts and then take responsibility for delivering established targets.

• Working with Designers and Souring Team for product finalization

• Buying for all the 34 stores

• In season Activities like Stock Transfer

• Controlling Discounting

• Ensure sell thru targets

• OTB management

• Maintaining stock desirability in stores.

• Ensure end to end tracking of merchandise till the stock hits to the floor.

• Performance analysis of Range

• Product planning

• Planno-graming

• To manage and execute buying plans to cope with the buying need of ABRL in own brands and the collections which cover the different styles of kids fashion apparel (managed category of 30 cr)

• Co-develop the annual sales strategy & forecasts and then take responsibility for delivering established targets (achieved LTL growth of 19.38 %)

• Proposed promotional activities when needed and reported activity results(crafted and successfully implemented ‘T-shirts festival’ with sales of 29 lakhs across 19 HM’s in 2 days)

• Conducting regular follow-ups on merchandise planning to ensure all stores having stock levels as planned with the right product mix.

• Co-develop(along with Merchandiser) the annual sales strategy & forecasts and then take responsibility for delivering established targets

• Net promoter score analysis(improved customer interaction easiness by 22%), compile the Customer feedback received from the stores, share it with the merchant & improve overall customer experience

• Monitor closely on replenishment, ensuring the liquidation of products near to out-of-date fashion scenario

• Yearly negotiation with vendor on negotiating the margin % and develop joint business plan (Increase overall category margin by 2.3%)

• Acted as intermediary between designer and Vendor, co-ordinate with designer to initiate and complete system entries of tech pack and ensured smooth & timely handover of the packs to vendor

• Launch & manage SKUs to achieve revenue & category share targets; introduced 3 brands in HM’s (Magic Train, JL Morison,Taeko)

• Developed portfolio strategies (expansion, new product launches, marketing initiatives, conducting customer orientated study and formularize promotions to target different customer segments on the basis of variety, pricing

• Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
• Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
• Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
• Reconciled daily sales transactions to balance and log day-to-day revenue.

• Developed and implemented plans to maximize sales and met LTL growth.

• Managed inventory & enhanced the customer experience by leading team of associates in providing strong customer service

• Ensure all products and displays are merchandised effectively in order to maximize sales and profitability

• Regularly visited relevant competition to maintain an awareness of store performance issues and market trends

• Underwent month long training in all departments(FMCG, GR, Staples, Bakery, Fruits and Vegetable , Apparel, Cashiering) to understand operational aspect of retail

• Conducted regular quality checks at stores, streamlining planogram, assortment, layout department wise & regular checks on

SOP’s & expiry of products on shelf