Managing Laundry Division for MEA Region (Middle East and Africa Region).
Coordinated product development stages, leading to timely market launches.
Conducted extensive market research, contributing to informed product strategies.
Collaborated with sales and marketing teams, ensuring alignment of product goals.
Assisted in the creation of product roadmaps, driving strategic direction.
GFK Analysis, To Gain Market share Strategy.
Cordinattion with Research & Development Team for the Product enhancement.
Led cross-functional team for successful product launch.
Conducted competitor analysis to identify market opportunities.
Market visit to GCC Countries for Market survey and competition Display analysis and identifying gaps.
Every year visit to China for New Product Launch.
Visited South Africa for Market Research and IRAQ - IR Market research.
Jumbo Electronics
Jumbo Group
Dubai, United Arab Emirates
11.2021 - 11.2022
Optimised inventory management through careful tracking of spare parts and supplies.
Led team meetings to facilitate better communication amongst the team members.
Followed company procedures and guidelines for smooth retail operations.
Reviewed performance metrics regularly, identified areas of improvement within the category management process.
Analysed sales reports to identify trends and update strategies.
Oversaw planning and execution of targeted sales and marketing strategies.
Developed marketing plans to support department strategies.
Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Assistant Category Manager
Croma Tata Enterprises
Mumbai, India
01.2018 - 01.2024
Managing all Categories in Small Appliances, directing purchasing functions Home appliance / Kitchen Appliances Category / Water Purifier / Oven & Cooker / Personal Care (Small Appliances Product for all Brands)
Handling 201 Stores of Croma stores for Region (West, North, South & East)
To work closely with Store team, Marketing team to understand business needs & trends of the Market as well as competitive activities
Managing analysis of Monthly procurement Reports for festive season
Margin structure, sales forecasting / warehousing & distribution
Vendor development, negotiation with brands & placement of purchase orders, follow up with supplier for delivery/shortage
We also placed product which cannot be placed off-line, we add the line up in online stores with known as “Wider than store” (WTS)
Vendor gets an opportunity to place vast range of products through online Portal
Strategically developing new brands as per market requirement & to get newness in Category
Visited China (Guangzhou) & Hongkong for Canton fair Exhibition in May 2019 & visiting Brand Factory & identification of new products for Indian market.
Buyer
Hyper City Retail India Pvt
06.2016 - 11.2017
Handling 19 stores for Hitech / Multimedia & Personal Care Category & Currently Handling Staples Category (Cereals, Oils, Dry Spices, Pulses & Dry fruits)
Develop and Execute instore strategies for at store level, sku wise detailing as per VM Guidelines
Preparation and Analysis of making monthly / weekly reports
Negotiations with Brands, Getting Promotions sku for the category
Finalizing Terms of Trade with Brands, Promotion of Sub Category by inter Competition in stores
Monthly Promotions, Getting Product Exclusively for HyperCity, creating a new product & Introducing New Launches with Brands.
Assistant Manager
Bergner Impex (India Pvt. Ltd
04.2015 - 05.2016
Handling Vendor for Kitchenware items with Companies such as Future Group, Shoppers stop, Vijay Sales, Metro, Shop CJ and Best Deal TV
Negotiate long-term agreements and programs with key vendors and generating profits
Preparation & analysis of Monthly Planning Reports and giving procurement to China Team for future planning of the products
Payment Currently we are providing Non-stick Cookware, Mugs, Storage Items, Cutlery and many more with handling 400 sku
Worked with Big Bazaar Team for Wellberg Brand in SAP systems understanding their stores and working as per VM guidelines
Also, Visited Canton fair in China (Guangzhou) on April 19th – April 24th, 2016 Buying for Big Bazaar team
Identifying right product for Indian market.
Product/Purchase Manager
Vijay Sales
11.2010 - 01.2015
Responsible for directing purchasing functions Home appliance Category Handled (LCD/ LED/ Plasma/ CTV/ Washing Machine/ Refrigerator/ Microwave & Small Appliances Product for all brands)
Develop and execute in-store execution strategies, tactics and execution plan to drive sell-out
Handling 62 Stores of Vijay sales for west and north zone
To work closely with Sales, Marketing to understand business needs & trends of the Market as well as competitive activities
Preparation & analysis of Monthly procurement Reports
Capital acquisitions/cost avoidance/ sales forecasting/ warehousing & distribution
Vendor development, negotiation with brands & placement of purchase orders, follow up with supplier for delivery/shortage
Daily follow up with store and vendor for detailed execution on the floor.
Team Developer
Bank of America
05.2007 - 11.2010
Worked with Bank Of America as an Team Developer
Manning Team of 6 for Tax Non- Impound for all Tax Bills for US Market
Mortgage process for Non-Impounded loans.
Lead Advisor
3 Global Services Pvt.Ltd
01.2005 - 05.2007
Inbound Customer service Department, Billing & Technical Support India Dept
Manning Team for the OJT Batch (On job Training Batch) & Give Training for New- Joinees on Product & Process
Have been a part of the Dream Team for been awarded for the best Team.
Customer Associate
I2I Now International Call Center
09.2004 - 01.2005
Negotiate long-term agreements and programs with key vendors, generating additional 20% profit in annual savings
Research, developed and launched 3 programs, increasing sales and profits by offering consumer most cost effective products with higher profit margins.