SWETHA AJIT
Dubai
Summary
Positive, upbeat, and proactive copywriter with a knack for crafting engaging content and driving audience engagement. Skilled in content strategy, SEO writing, and creative brainstorming. Committed to creating impactful campaigns that resonates with target audiences and achieves measurable results.
Overview
13
13
years of professional experience
Work History
Creative Content Manager
AJIO
2022.06 - 2024.05
- Enhanced website and app content and increased CTR for push notifications by 50% through optimized messaging
- Winner of the Netcore Martech Excellence Award in Email Marketing for outstanding campaign results (Avg. 97% CTR)
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively
- Executed and led social media strategies for exclusive in-house brands, enhancing brand recall and engagement by 40%
Senior Content Writer
GREAT LEARNING
2021.07 - 2022.04
- Developed content strategy and drip mailers for 5 postgraduate and 5 undergraduate programs, improving lead nurturing and student enrollment
- Researched relevant industry trends to keep content fresh and up-to-date with current market dynamics
Group Head
DDB MUDRA
2019.08 - 2020.03
- Managed high-profile brands, including Soch, Income Tax Department, and Van Heusen, focusing on brand storytelling and improving brand recall
- Directed team on day-to-day creative briefs and client presentations, resulting in multiple successful campaigns
- Cultivated a supportive work environment by addressing employee concerns promptly
Creative Supervisor
OGILVY
2017.05 - 2019.08
- Developed campaigns for major brands such as Amazon, ITC Bingo, and Titan Eye Plus, from ideation to post-production
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices
Content Writer
22FEET TRIBAL WORLDWIDE
2016.11 - 2017.04
- Managed brands like Cafe Coffee Day, Enchanteur, Pitchers app
- Created content calendars, digital campaigns and managed clients
Senior Copywriter
DDB MUDRA
2014.02 - 2016.08
- Ideated and executed campaigns for Stayfree, Kwality Walls, Marvel Realtors, Livon, Filmfare Awards, Aditya Birla Group
- Actively contributed to pitches
Copywriter
TOUCHSTONE ADVERTISING
2013.04 - 2013.10
- Ideated and conceptualised posters, emails and brochure for Fox Star Studios, GIA
Copywriter
CURRY NATION
2011.10 - 2013.03
- Created campaigns and won pitches for brands: Spinz, Sadayush, Nirlep, Weikfield, Fairever, Rasna
Education
Post Graduate Certificate - Crafting Creative Communications
Mudra Institute of Communications, Ahmedabad
Ahmedabad, India2011-05
Bachelor of Arts - Communication Studies, Psychology, English Literature
Mount Carmel College
Bangalore, India01.2010
Skills
- Copywriting
- Creative thinking
- Digital marketing
- UX writing
- Strategic content planning
- Content development
- Content editing
- Marketing communications
LANGUAGE
English
Hindi
Tamil
Malayalam
Accomplishments
- Cannes Lions Young Creative Academy, June 2013
- 1 of 3 advertising creatives chosen from India for a 10-day workshop during the Cannes Lions Festival
- Started a successful small business, Hello Sunday, in 2020
Timeline
Creative Content Manager
AJIO
2022.06 - 2024.05
Senior Content Writer
GREAT LEARNING
2021.07 - 2022.04
Group Head
DDB MUDRA
2019.08 - 2020.03
Creative Supervisor
OGILVY
2017.05 - 2019.08
Content Writer
22FEET TRIBAL WORLDWIDE
2016.11 - 2017.04
Senior Copywriter
DDB MUDRA
2014.02 - 2016.08
Copywriter
TOUCHSTONE ADVERTISING
2013.04 - 2013.10
Copywriter
CURRY NATION
2011.10 - 2013.03
Post Graduate Certificate - Crafting Creative Communications
Mudra Institute of Communications, Ahmedabad
Bachelor of Arts - Communication Studies, Psychology, English Literature
Mount Carmel College