Organized and dependable marketing professional with over a decade of experience in digital and traditional marketing, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team and organizational goals.
Hi, I’m
Syed Farhan
Group Digital Marketing Manager
Sharjah
Summary
Overview
14
years of professional experience
18
years of post-secondary education
Work History
Hira Industries LLCDubai
Group Digital Marketing Manager
05.2014 - Current
Job overview
- Leading digital marketing strategy for group companies.
- Gained strong leadership skills by managing projects from start to finish.
- Developed company digital assets from scratch and successfully ranked websites on SERPs in top 10 rankings.
- Leading marketing and communications activities both online and offline, responsible to setup media relations with regions reputed advertising channels and magazines.
- Increased site traffic by 15% by developing, executing, and measuring
- Proficient in developing Integrated, multi-channel marketing strategies to increase product awareness which generated and nurtured leads and supported business development efforts.
- Managed a $.5 million marketing budget spent on marketing campaigns.
- Responsible for all local and export market exhibitions, seminars and webinars.
- Improved branding across group ensuring that brand message is communicated comprehensively and accurately.
- Perform competitor analysis and research to identify opportunities of advertising and promotions to target right market segment
- Planning, developing, and organizing advertising policies and campaigns to support sales objectives of organization
- Creation of corporate presentations for product marketing
- Maintain and update information on corporate website
- Manage Social Media Channels, increase product visibility and increase in followers through impactful content.
- Create content for articles, news, brochures, and product posts for both websites and social media.
- Leading graphics team to develop marketing collateral, catalogs, brochures, templates.
- Maintain relationships with various suppliers to ensure timely delivery of giveaways or printed literature
- Plan giveaways for key clients on special occasions.
- Organize CSR events and encourage such initiatives by bringing in visibility through media coverage.
- Organize photo and video shoots for products and company branding.
- Create pre-qualification submission for Awards.
- Active member of marketing team of Walraven Netherlands, provide them training and suggestions on digital media marketing.
360training.comKarachi
SEO Specialist
05.2009 - 05.2014
Job overview
- 360training.com (Austin, ) works with 1500 e-learning partners who together have trained more than 3 million users worldwide, Our integrated strategy of technology, content and service helps organizations and professionals in a wide range of industries manage career, compliance and certification needs,Ranked as the 6th fastest growing tech company in 2006, and Touche Fast 50, 360training.com's customers include industry leaders Guaranty Bank, IBC, Trammell Crow Company, Centex Homes, Duke Energy and more.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Planned, ran and analyzed PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Devised effective link-building campaigns to increase website authority and visibility.
- Researched and analyzed industry trends to inform search marketing strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Education
University of KarachiKarachi, Pakistan
BBA from Business
01.2005 - 12.2009
University Overview
Government D.J College Karachi, Pakistan
Intermediate from Pre Engineering
01.2003 - 12.2005
University Overview
Intermediate
Sunbeams Grammar SchoolKarachi, Pakistan
Matriculation from Science
01.1994 - 12.2003
University Overview
GoogleOnline
Google AdWords Certified Google Analytics Fundamentals Certified. Certificate in Information Technology
University Overview
University of New MexicoOnline
International Business I
08.2016 - 08.2016
University Overview
Distance Learning Course
Westford CollegeDubai
PGD from International Business
04.2001
University Overview
Skills
Digital marketing
Timeline
University of New Mexico
International Business I
08.2016 - 08.2016
Group Digital Marketing Manager
Hira Industries LLC
05.2014 - Current
SEO Specialist
360training.com
05.2009 - 05.2014
University of Karachi
BBA from Business
01.2005 - 12.2009
Government D.J College
Intermediate from Pre Engineering
01.2003 - 12.2005
Westford College
PGD from International Business
04.2001
Sunbeams Grammar School
Matriculation from Science
01.1994 - 12.2003
Google
Google AdWords Certified Google Analytics Fundamentals Certified. Certificate in Information Technology
Similar Profiles
Jovita FernandesJovita Fernandes
Senior Accountant at HIRA INDUSTRIES LLCSenior Accountant at HIRA INDUSTRIES LLC
Mohammed K AburmeshanMohammed K Aburmeshan
KSA Sales & Marketing Manager at Hira Industries LLCKSA Sales & Marketing Manager at Hira Industries LLC
Abhijith MohanAbhijith Mohan
Senior Production Engineer at Hira Industries LLCSenior Production Engineer at Hira Industries LLC