Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Generic
SYED MINHAJ ALI

SYED MINHAJ ALI

Summary

Strategic and creative Marketing & Media Professional with 6.5+ years of experience in digital marketing, social media strategy, content creation, and business operations. Proven ability to lead and scale campaigns across skincare, fitness, and media brands. Strong background in paid media, storytelling, influencer management, and visual production. Known for increasing audience reach, optimizing campaigns, and managing cross-functional teams to meet marketing KPIs.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Head of Marketing & Operations

Muave Skincare
01.2023 - Current
  • Led the end-to-end digital marketing and operational strategy for a luxury skincare brand.
  • Oversaw brand messaging, content pipeline, influencer partnerships, and campaign execution.
  • Directed media production for launches, ads, and editorial-style content.
  • Managed a cross-functional team covering design, copy, CRM, and performance marketing.
  • Created performance dashboards using Meta Ads Manager and Google Analytics.
  • Increased website traffic by 400%
  • Improved customer retention by 60%
  • Scaled Instagram and content engagement by 3x

Social Media Manager & Content Creator

Transform Your Body
10.2021 - 12.2022
  • Created high-conversion content for fitness products and personal training programs.
  • Managed Instagram, Facebook, and YouTube posting, DMs, story content, and live sessions.
  • Designed static posts, reels, before/after videos, and fitness challenges.
  • Executed paid ad campaigns targeting Dubai-based fitness enthusiasts and expats.
  • Grew Instagram to 45K followers organically
  • Boosted Facebook reach to 1.8 million in under a year
  • Increased program signups via ads and influencer partnerships

Digital Marketing Specialist

Animus Digital Marketing
06.2020 - 09.2021
  • Planned, executed, and optimized digital campaigns for 8+ clients across industries.
  • Developed ad creatives, landing pages, and newsletters.
  • Conducted A/B testing, keyword optimization, and lead funnel automation.
  • Managed budgets, monthly reporting, and data-driven improvements.
  • Lead conversion increased by 60%
  • Reduced cost-per-click (CPC) by 30%
  • Client retention improved through customized reporting

Social Media Manager & Content Creator

Opinverse Pvt. Ltd.
02.2019 - 05.2020
  • Directed content creation for social campaigns, YouTube videos, and product launches.
  • Managed brand identity and voice across all digital platforms.
  • Designed campaign calendars and creative briefs.
  • Engagement tripled across Instagram and YouTube
  • Increased click-through rate (CTR) through visual storytelling and hooks

Editor & Social Media Manager

Swadesh News
08.2018 - 01.2019
  • Edited short-form news content for social distribution.
  • Managed viral video clips, breaking news stories, and daily bulletin design.
  • 25% increase in views via mobile-first content
  • Introduced scroll-stopping headlines and reels

Photographer & Videographer

Bikes Media
02.2018 - 07.2018
  • Shot automotive photography and video reviews.
  • Edited cinematic reels, product videos, and interviews for YouTube.
  • Doubled subscriber base
  • Increased video watch time by optimizing storytelling

Education

Bachelor of Mass Communication & Journalism -

Himgiri Zee University
Dehradun, Uttarakhand, India

Skills

  • Advertising Tools: Meta Ads Manager, Google Ads, Facebook Business Suite
  • Design & Editing: Adobe Photoshop, Premiere Pro, Lightroom, After Effects, Canva
  • Analytics & SEO: Google Analytics, Search Console, Keyword Planner
  • Social Tools: Hootsuite, Creator Studio, Buffer
  • Web & CRM: WordPress, Shopify basics, Mailchimp
  • Content: Scriptwriting, Brand Storytelling, Influencer Coordination

Certification

  • Diploma in Marketing
  • Google Digital Marketing Certification
  • HubSpot Social Media Management Certification
  • 4 Diplomas in Filmmaking: Directing, Editing, Cinematography, Scriptwriting
  • Professional Certification in Film Production

LANGUAGES

English – Fluent
Hindi – Fluent
Urdu – Fluent

Timeline

Head of Marketing & Operations

Muave Skincare
01.2023 - Current

Social Media Manager & Content Creator

Transform Your Body
10.2021 - 12.2022

Digital Marketing Specialist

Animus Digital Marketing
06.2020 - 09.2021

Social Media Manager & Content Creator

Opinverse Pvt. Ltd.
02.2019 - 05.2020

Editor & Social Media Manager

Swadesh News
08.2018 - 01.2019

Photographer & Videographer

Bikes Media
02.2018 - 07.2018

Bachelor of Mass Communication & Journalism -

Himgiri Zee University

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SYED MINHAJ ALI