Summary
Overview
Work history
Education
Skills
Certification
ADDITIONAL
Affiliations
INTERNSHIP EXPERIENCE
Timeline
Hi, I’m

SYED NOORUNISSA

Dubai
SYED NOORUNISSA

Summary

5+ years of experience delivering high‑impact corporate events, brand activations, and digital marketing campaigns across the UAE and India.

Known for launching revenue‑generating initiatives, acquiring key clients, and elevating audience engagement through innovative content and seamless event execution. Adept at balancing on‑ground coordination with digital performance, ensuring every project delivers strong ROI and exceptional stakeholder satisfaction.

Overview

7
years of professional experience
1
Certification

Work history

Gulf Fruits Trading Company LLC
Dubai, UAE

Brand Executive
07.2025 - Current

Job overview

  • Launched and scaled the Corporate Pantry Subscription vertical, acquiring 18 corporate clients and generating AED 25K–30K monthly recurring revenue.
  • Coordinated event collaborations, brand partnerships, and sponsorships with Fitze, Landmark Group, Abu Dhabi Athletic Club, and others to expand corporate outreach.
  • Managed end‑to‑end social media operations—content creation, scheduling, posting, and analytics—to strengthen brand visibility and engagement.
  • Executed SEO‑focused content activities, including blog creation, on‑page optimization, link building, product meta updates, and daily keyword ranking analysis to improve organic traffic.
  • Supported integrated marketing campaigns, aligning digital content and event promotions to boost customer engagement and lead generation.

Media Now
Dubai

Activation Executive (Freelance)
01.2025 - 06.2025

Job overview

  • Planned and executed brand activations and digital campaigns, increasing conversion rates by 20–25%.
  • Boosted Instagram engagement by 30% through strategic content planning and influencer coordination.
  • Secured 6+ new brand partnerships in Q1-2 through targeted pitches and creative proposals.
  • Analyzed campaign performance to optimize ROI and improve lead quality.

Pupilar UAE
Dubai

Media & Marketing Lead
05.2024 - 01.2025

Job overview

  • Led media and marketing initiatives for the UAE’s largest youth career community, engaging 300+ youth monthly.
  • Executed promotional campaigns for workshops, expos, and networking events, resulting in a 25% rise in sign‑ups.
  • Managed collaborations with Khaleej Times, Lovin Dubai, Nikon, Liwa Village, Trifid Media, and Hilton.
  • Increased community engagement by 60% and club membership by 35%.
  • Organized and executed 20+ educational and corporate events.

EZ Car Events
Dubai

Social Media Manager (Freelance)
08.2024 - 12.2024

Job overview

  • Managed social media strategy and event promotions for luxury and vintage car events.
  • Launched a digital campaign for the Vintage Van product, generating 200+ inquiries and increasing bookings by 20%.
  • Supported event activations for Formula 1 and other high‑profile automotive events.
  • Increased audience engagement by 30% through optimized content and targeted outreach.

Max Events Dubai
Dubai

Event Consultant
03.2024 - 06.2024

Job overview

  • Served as the primary point of contact for corporate client inquiries, PR promoting services and securing event bookings.
  • Designed and executed corporate events, trade shows, and gala dinners.
  • Generated 500+ leads, converting 20% into paying clients.
  • Increased client referrals by 25% through immersive event experiences.
  • Managed vendor coordination, logistics, stage setup, AV, and branding.
  • Worked with clients including Sobha Realty, Lululemon, Ooka, PWC, and YPO.

YourStory Media Private Limited
Bengaluru

Program Manager - Events
07.2021 - 12.2023

Job overview

  • Managed 18+ large‑scale industry events across 5+ cities, engaging 10,000+ attendees.
  • Directed Internal & external communications during high-profile events, ensuring consistent brand reputation across media.
  • Led the creation of content campaigns and media releases.
  • Managed stakeholder communication with clients, sponsors, and speakers, boosting event promotion and ticket sales by 40%.
  • Optimized information management and CEO calendar scheduling, improving operational support.
  • Boosted YouTube engagement by 50% and subscriber growth by 35% (250k)
  • Notable Clients: Business Wire India, AWS, Google, Intel, Walmart, HSBC, Kotak, Airtel, Microsoft.

Indian Media Book & Aap Ki Aawaz (YT channel)
Bengaluru

Anchor and Reporter
02.2019 - 03.2021

Job overview

  • Reported 1,000+ local and national stories, contributing to channel growth from 19K to 1.2M subscribers.

Education

RV Institute, Bangalore University
India

Master's Degree from Journalism and Mass Communication
04.2001

University overview

Bishop Cotton Women Christian College, Bangalore University
India

Bachelor's Degree from Journalism, Psychology, Literature
04.2001

University overview

Skills

  • Event Planning & On‑Ground Coordination
  • Sponsorship Acquisition & Client Relations
  • Brand Activations & Campaign Execution
  • Community Engagement & Cross‑Functional Collaboration
  • Social Media Strategy & Content Creation
  • SEO, On‑Page Optimization & Performance Tracking
  • Vendor, Supplier & Logistics Management
  • Budgeting, Revenue Growth & Lead Generation
  • Cross‑Border Communications
  • CRM Management & KPI Reporting

Certification

Adobe Premiere • Google Suite • MS Office • Meta Ads Manager • WordPress • Eventbrite • Zoho CRM • HubSpot • Monday.com • SEO Tools • Instagram & YouTube Tools

ADDITIONAL

English
Fluent
Hindi
Native
Arabic
Beginner

Affiliations

Affiliations
  • Volunteering

INTERNSHIP EXPERIENCE

INTERNSHIP EXPERIENCE
  • Amer - Quick Plus | Dubai
  • Media Marketing Coordinator
  • Coordinated cross-border media campaigns, brand visibility across India, Egypt, and Poland. Conducted market research to improve targeting, leading to a 15% increase in engagement.

Timeline

Brand Executive
Gulf Fruits Trading Company LLC
07.2025 - Current
Activation Executive (Freelance)
Media Now
01.2025 - 06.2025
Social Media Manager (Freelance)
EZ Car Events
08.2024 - 12.2024
Media & Marketing Lead
Pupilar UAE
05.2024 - 01.2025
Event Consultant
Max Events Dubai
03.2024 - 06.2024
Program Manager - Events
YourStory Media Private Limited
07.2021 - 12.2023
Anchor and Reporter
Indian Media Book & Aap Ki Aawaz (YT channel)
02.2019 - 03.2021
RV Institute, Bangalore University
Master's Degree from Journalism and Mass Communication
04.2001
Bishop Cotton Women Christian College, Bangalore University
Bachelor's Degree from Journalism, Psychology, Literature
04.2001

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SYED NOORUNISSA