Tahmeena Shaikh

• Responsible for overall revenue for a set of clients across MENA region

Key Clients:

 Britannia

 Nikon

 Baskin Robbins

 Galadari Foods and Beverages

 Global Foods (Al Areesh)

Key Functions:

 Strategy

 Client lead

 Social media

 Influencer management

 Content Creation management

 Production Team management

 Media Team management

Key role:

• Understanding client’s objectives for small and big campaigns and work towards decoding it into a self-explanatory brief
• Working with the client’s marketing team to plan annual marketing calendars and identifying lucrative opportunities for marketing campaigns
• Working closely with the strategist for quarterly large size campaigns on multiple clients
• Working with the media team to manage the media campaigns make sure that the objectives are met
• Identifying new business opportunities with existing clients to maximize revenue
• Maintaining a fruitful relationship with multiple clients and playing a key role in troubleshooting situations
• Overall responsible for brand health for my set of clients and for nurturing them into strong and stable business relationship between the agency and the brand
• Managing a team of two and responsible for channelizing team’s strength into the right direction

• Organized daily workflow and assessed appropriate staffing to provide optimal output
• Scheduled and attended meetings with clients and prospective clients as requested.
• Supervised daily operations with creative and studio team to meet short deadlines
• Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
• Built client relationships by responding to inquiries, identifying and assessing client's needs, resolving problems and following up with potential and existing clients.
• Interacted with clients on regular basis to quickly alleviate issues and provide project updates.

• Developed monthly social media calendars for my set of clients.
• Analyzed and reported social media and online marketing campaign results.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
• Worked with department personnel to deliver brand consistency in social media messages.
• Increased customer engagement through social media.
• Conducted research to determine current benchmark trends and audience preferences.

Key Client

• Nerolac Paints

Key Responsibilities

• Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
• Optimized utilization of TV, Radio and Print media for my set of clients
• Negotiation with channel partners on annual and campaign specific deals
• Client coordination on daily basis for smooth execution
• Accountable for deriving brand solution basis brief and responsible for complete execution
• Working on competitive information which helps on strategic planning.
• Pre and post analysis of a media strategy.
• Responsible for campaign post evaluation discussion with clients
• Responsible for driving efficiency across accounts

Key Client

• Godrej Consumer Goods

• Determined costs for media campaigns and delivered this information in reports to clients.
• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
• Client coordination on daily basis for smooth execution.
• Accountable for deriving brand solution basis brief and responsible for complete execution.
• Working on competitive information which helps on strategic media planning.
• Pre and post analysis of a media strategy.
• · Adept at media planning tools like BARC,TAM, MAP, TGI & IRS, TAM Fusion, RAM.

Key Clients

• Beiersdorf
• Ferrero
• Multi Screen Media (Sony Network)
• QuickHeal Securities
• CIBIL

Key Responsibilities

• Responsible for determining TV channel efficiencies for suggested plans by using data from TAM and BARC
• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
• Responsible for negotiating deals with TV and radio partners

Key Clients

• Reliance Broadcast Network Ltd.
• Star Network
• eScan Antivirus

• Responsible for on ground activation for a set of clients.
• Worked on ideation, planning, cost estimation and presented the plans to client
• Worked closely with the operations department for smooth execution

• Responsible for daily operational work by coordinating with art and operations team
• Daily coordination with on ground team to ensure smooth execution of always on activations
• Worked closely with the creative and art team to come up with ideas for briefs