Taimoor Ghauri
360° Marketing Consultant | Offline & Digital Marketing | Diverse Industries Experience | 9+ Years Of Middle East Experience
Dubai
Summary
- 9+ years of demonstrable experience in online and conventional media communication, strategy, branding, and marketing.
- Expertise in translating insight, aligning objectives, and identifying concepts to increase brand awareness, improve sales, develop marketing plans and drive growth
- Highly skillful, competent, and hardworking professional with an in-depth understanding of managing traditional as well as digital marketing projects over the years, which is a unique skillset not common when it comes to account management
- Well experienced in managing B2B and B2C clients in diverse industries: Port and Freezone, Retail, Health, F&B, Education, Finance, Government, Semi-government, Real estate, Industry, Entertainment Gaming
- An articulate communicator with excellent oral and written communication skills, equipped with a solid technical proficiency in account management tools and online applications such as WordPress, Shopify, Adobe Experience Manager, Eloqua (Oracle).
- Adept at performing SEO analysis, implementing link building campaigns, monitoring web analytics and tracking (Google Analytics)
Offline/360-degree campaigns
- Managed the Galleria Abu Dhabi (Luxury and high-end Mall at Al Maryah Island) account for more than a year leading the execution of campaigns
- Lead a team from Waterfront market retained agency for integrated campaigns Creative, PR, and Social media with campaigns, tactical activations resulting in increasing footfall at the market to more than 25,000-30,000 per day.
- Lead Ducab Dragons Thailand and Hong Kong Retail Campaigns for Ducab. The campaign over-achieved the targets by 25% and was shortlisted for Middle East Effie and Middle East Event Awards 2013.
- Lead the project for the first-ever Qatar IT Business Awards 2016, initiated by the Ministry of Transport and Communications, Qatar.
Digital
- Lead the digital transformation projects for the Electrolux EMEA that included managing the website development for Electrolux Arabia, Iran, Israel. Also, lead the web development projects of sub-brands AEG (Israel, Iran) and Arthur Martin Morocco.
- Managed American International Group (AIG) MENA websites and mailing for the region comprising of UAE, Oman, Qatar, Egypt, Lebanon, Kuwait, and Pakistan.
- Lead the digital campaign and presence for SOHAR Port and Freezone rebranding in 2014. Website views per month increased from 5,224 views per month from 2009-2013 to over 47,000 page views per month in 2014.
Overview
6
6
years of post-secondary education
9
9
years of professional experience
Work History
Client Leadership Manager
balcony8 Communication Architects
Dubai
01.2017 - Current
- At balcony8, I have managed both digital as well as 360 marketing projects.
- Responsibilities included Client leadership and project management for several Global as well as regional clients for their marketing campaigns as well as digital projects.
- Some of the clients I managed include: American International Group (AIG), Mundipharma, Electrolux Middle East, The Galleria Abu Dhabi (High-end mall with Luxury and High-street brands), Waterfront Market Dubai, Dubai Petroleum, Jazeera Airways, and Kings Education among many others.
Job responsibilities:
- Client leadership to assist clients during discovery phase to precisely define the project scope
Lead team to increase client brand awareness and create brand based strategic marketing plans utilizing a fully integrated digital approach - Manage marketing related expenses within budget constraints while meeting client service level commitments
Collaborate effectively with internal agency departments (branding, production, ops, events, media, strategy, etc.) to meet project requirements - Optimise campaign performance by analyzing, reporting and recommending web content to increase traffic and improve SEO
Manage relationships with multiple parties including agencies, clients, and internal contacts - Perform revenue and expense budget-planning, tracking by account and contingency
Account Manager
Zed Communications
Qatar, United Arab Emirates, Oman
03.2012 - 12.2016
- I joined Zed Communications as a Junior Account Executive and later promoted to Account Executive and finally to Senior Account Manager position.
- After 2 years at Zed UAE, I was transferred to Zed Qatar, where I worked with some renowned organizations such as CRA, MoFA, Meeza and QIC from December 2013 to March 2015.
- In April 2015, I moved back to Dubai to manage a growing list of UAE and Oman clients. I managed several digital and social media projects for UAE, Omani, and Saudi clients.
- Some of the clients, I managed include: Ministry of Transport and Communications / MICT Qatar, Qatar Foundation, CILE Research center for Islamic Legislation and Ethics, AIG American Insurance Group, MENA, Al Hamra Real Estate Development, Hamadan International Photography Awards, Ducab, Dubai Petroleum, Cass Business School, Qatar IT Business Awards 2016, SOHAR Port and Freezone, Sohar Aluminium, Oman International Container Terminal, Nissan Infiniti, SouqExtra, Communications Regulatory Authority, Qatar, Oman Sail
Job responsibilities:
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Elevated account management by predicting potential competitive threats and outlining proactive solutions.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
Education
Master of Science - Marketing
University of Skövde
Sweden 08.2010 - 10.2011
MBA - Marketing
COMSATS University
Pakistan 07.2009 - 07.2010
BBA - Marketing
Comsats University
Pakistan 08.2005 - 05.2009
Accomplishments
- 2020-09: Bronze award - CELS Group website
- 2020-09 Highly commended – Bright Kids Nursery
- 2014-06 Creativity International Awards - Ducab website
- 2010-08 Web Company of the Year - Pan Arab Web Awards
- 2012-10 Distinction - Thesis on social media integration into IMC
Skills
Market Positioning
undefinedTimeline
Client Leadership Manager
balcony8 Communication Architects
01.2017 - Current
Account Manager
Zed Communications
03.2012 - 12.2016
Master of Science - Marketing
University of Skövde
08.2010 - 10.2011
MBA - Marketing
COMSATS University
07.2009 - 07.2010
BBA - Marketing
Comsats University
08.2005 - 05.2009
Additional Information
- Contact: 00971528187755
- E-mail: muhammadtaimoorkhan@hotmail.com
- URL: https://zety.com/profile/taimur-ghauri
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