Volunteering
TALA SAADE
SENIOR BRAND PRODUCT MANAGER
Summary
Accomplished brand marketer skilled in regional omnichannel brand management, communications, digital marketing, social media, content creation, and analytics. Committed to understanding customer behavior to elevate brand experiences and preferences. Versatile background spans agency and client-side roles across diverse industries, enabling adept multitasking and collaboration across business functions to achieve impactful results.
Overview
9
9
years of professional experience
4
4
Certifications
3
3
Languages
Work History
SENIOR BRAND PRODUCT MANAGER
LANCÔME
11.2023 - Current
- Expanding brand equity through a mix of four, 360 strategic key and tactical launches
- Analyzing sell-out, ranking as well as market share to optimize brand performance, refine marketing strategies, and drive revenue growth
- Selecting and animating brand assortment to ensure an omnichannel, globalization approach across the Middle East
- Collaborating cross-functionally to streamline product development processes in a timely manner
- Leading the Hypnôse Drama acceleration project to starify the product, 2X sell out and achieve the #1 mascara ranking across the Middle East region
- Building the Idôle Powerhouse through strategic 360 product launches targeted at core consumers, GenZ.
SENIOR COMMUNICATIONS MANAGER
LANCÔME
06.2023 - 11.2023
- Worked closely with the International HQ Team to highlight regional best practice campaigns
- Scaled the brand's philanthropy initiative, Write Your Future through increased visibility and GCC country expansion
- Implemented data-driven approaches, leveraging analytics to develop the brand's communication strategy
- Orchestrated and executed innovative communication campaigns, utilizing a mix of digital marketing, social media, and influencer marketing to maximize brand visibility and engagement.
COMMUNICATIONS MANAGER
LANCÔME
10.2021 - 06.2023
- Achieved Top 10 Share of Voice ranking across Fragrances, Makeup and Skincare
- Devised a multi-platform communication plan catering to the brand strategic objectives and target market
- Prepared the PR-led campaigns to support new product launches and focuses
- Managed the brand communications and advocacy budget exceeding USD 1M
- Conceptualized and executed brand social media and influencer activations to drive to the omnichannel business
- Planned strategic PR events to increase brand awareness across the Middle East
- Launched the brand's philanthropy initiative, Write Your Future, with the first KSA-based non-profit, Aloula Organization.
ASSISTANT MARKETING & PR MANAGER
BLOOMINGDALE'S MIDDLE EAST
09.2020 - 10.2021
- Devised a multi-platform marketing plan catering to the brand strategic objectives and target market
- Achieved an average ROI of 130% across multiple projects through relevant marketing communication
- Allocated and managed a budget exceeding USD 2M
- Conceptualized the eCommerce roadmap and launch of Bloomingdale's online alongside the product and trade teams
- Developed data-driven strategies with the CRM team to improve customer acquisition, engagement, and reactivation
- Worked with a media agency to enhance advertising spend through data-driven media plans
- Managed the skill development of Marketing Executives.
MARKETING & PR EXECUTIVE
HARVEY NICHOLS, BLOOMINGDALE'S MIDDLE EAST & FINE JEWELRY
10.2018 - 09.2020
- Defined and deployed commercially-driven, customer-centric marketing plans
- Prepared action-oriented monthly and post-campaign reports
- Worked with a creative agency to brief multi-channel campaigns and direct marketing collateral
- Partnered with publications on photo shoots to enhance brand awareness and coverage.
SOCIAL MEDIA EXECUTIVE
HARVEY NICHOLS
05.2017 - 10.2018
- Developed monthly content calendars based on commercial focuses
- Bridged the online and offline consumer touchpoints through various initiatives ensuring a measurable ROI of 115%
- Managed and collaborated with influencers to execute ROI-driven campaigns
- Optimized the brand's social media budget ensuring savings of 15%.
SOCIAL MEDIA EXECUTIVE
HAVAS WORLDWIDE
10.2015 - 05.2017
- Managed the social media platforms for COTY, Tryano, One & Only Resorts and Reckitt Benckiser
- Developed social media strategies and led 360 campaigns to meet business KPIs
- Improved brands' performance through real-time reporting tools such as Google Analytics and Social Bakers
- Delivered and secured integrated pitches across several industries.
PRODUCT MARKETING SPECIALIST
KNOMI
05.2015 - 10.2015
- Worked with the cross-functional team to set the go-to-market strategy and marketing plans that drove product adoption
- Developed actionable, data-driven insights to inform the product and marketing strategy
- Leveraged marketing research to represent the voice of the user in the product's UX and UI design developments
- Partnered with the product management and engineering teams to define the strategy and product roadmap.
Education
Bachelor of Arts - Fashion Management
UNIVERSITY OF THE ARTS LONDON – LONDON COLLEGE OF FASHION
London, United Kingdom 05.2011 - 2015.05
Access Course To HE - Fashion Business
UNIVERSITY OF THE ARTS LONDON – LONDON COLLEGE OF
London, United Kingdom 04.2001 -
Skills
Product Development and Strategy
Strategic Planning
Stakeholder Relations
Negotiation
Organizational Skills
Teamwork and Collaboration
Communications Planning
Content Development
Event Planning
Accomplishments
QUALIFICATIONS AND INTERESTS
· Google: The Fundamentals of Digital Marketing Certificate
· Chartered Management Institute Level 5 Diploma in Management and Leadership QCF
· Chartered Management Institute Silver Award for Graduate Dissertation
· Volunteer for United Nations Women, Habitat for Humanity, Junior Chambers International and SOS Children's Villages
LANGUAGES
· English and Arabic (Full Professional Proficiency)
· French (Beginner Proficiency)
Certification
Chartered Management Institute Silver Award
Interests
Sports
Reading
Interior Design
Cooking
Stock Market
Timeline
SENIOR BRAND PRODUCT MANAGER
LANCÔME
11.2023 - Current
SENIOR COMMUNICATIONS MANAGER
LANCÔME
06.2023 - 11.2023
General Assembly: Certified Marketer Level 1
06-2022
COMMUNICATIONS MANAGER
LANCÔME
10.2021 - 06.2023
Google: The Fundamentals of Digital Marketing
11-2020
ASSISTANT MARKETING & PR MANAGER
BLOOMINGDALE'S MIDDLE EAST
09.2020 - 10.2021
MARKETING & PR EXECUTIVE
HARVEY NICHOLS, BLOOMINGDALE'S MIDDLE EAST & FINE JEWELRY
10.2018 - 09.2020
SOCIAL MEDIA EXECUTIVE
HARVEY NICHOLS
05.2017 - 10.2018
SOCIAL MEDIA EXECUTIVE
HAVAS WORLDWIDE
10.2015 - 05.2017
Chartered Management Institute Silver Award
07-2015
Chartered Management Institute Level 5 Diploma in Management and Leadership QCF
07-2015
PRODUCT MARKETING SPECIALIST
KNOMI
05.2015 - 10.2015
Bachelor of Arts - Fashion Management
UNIVERSITY OF THE ARTS LONDON – LONDON COLLEGE OF FASHION
05.2011 - 2015.05
Access Course To HE - Fashion Business
UNIVERSITY OF THE ARTS LONDON – LONDON COLLEGE OF
04.2001 -
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